Focus: Public relations
Claire Mason, 35
Company: Man Bites Dog
Web: www.manbitesdog.biz
With more awards than any other business-to-business public relations consultancy in the UK, Man Bites Dog has become bigger and better as a result of the recession, according to founder Claire Mason. In fact, the company’s improvements in growth and profitability will double its turnover this year – something Mason credits to the fact that intelligent PR is becoming more business critical than ever. Profit margins at the five-year old consultancy are now at four times the industry average, and Mason is concentrating on building on the firm’s reputation and expanding its professional services client base.
