The world’s leading digital media buying platform
Erich Wasserman, 34
Company: MediaMath
Web: www.mediamath.com
With 130% year-on-year growth over the past five years, MediaMath is the world’s leading provider of digital media trading technology to marketers. This innovative company, co-founded by British-born Wasserman in 2007, invented the demand side platform (DSP).
The DSP enables marketers to target and optimise advertising inventory in real-time across the automated media markets. It is also the fastest growing sector of online advertising and has attracted every major agency holding group, as well as brands that include American Express, General Mills, Kayak and MoneySupermarket. As the joint head of the company’s EMEA and APAC operations, Wasserman has established a direct presence in the European market from headquarters in London, with seven additional offices worldwide.
