Callum Bush: MediaDevil

The manufacturer of mobile phone accessories is shoring up a loyal following

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Callum Bush, 26
Company: MediaDevil
Web: www.mediadevil.com 

MediaDevil, which designs and produces mobile phone accessories, is providing quality that can speak for itself. When founder Callum Bush bought an iPhone screen protector, only to be incredibly underwhelmed, he decided – in time honoured entrepreneurial fashion – he could do it better himself. So he did, and his screen protectors and touch screen styluses are currently the best-selling and most positively reviewed on Amazon UK and Amazon Italy.

An unwavering focus on customer service has paid dividends, and the company had the fourth most 5-star rated product on Amazon last year (sandwiched between Amazon's own Kindles and Adele's album 21). The company was also presented with the UK Department of Trade & Investment's Business Innovation Award in 2011, and visited No.10 Downing Street after a recent win at the UKTI's inaugural Start-up Games.

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