Helena Young

Lead Writer
Helena Young

Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.

With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

Author Posts

Remote workers are less likely to be fired

Back to study. Happy student doing her work at home on laptop in a cosy room. Remote workers are less likely to be fired

Employee engagement crisis is now so bad it's affecting government policy

Genuine letters from Office for National Statistics (ONS) invinting to take part in some survey. Stafford, United Kingdom, July 18 2021. Employee engagement crisis is now so bad it's affecting government policy

Gen Z can’t write emails, says Jodie Foster

Woman hands using smartphone with 1 new email alert sign icon pop up, Female using phone for check email for work or sending text SMS short message at home, Online communication concept Gen Z can’t write emails, says Jodie Foster

Boomers hit hardest by January blues

Business people, team and woman with headache in meeting at office, mistake and fail. Stress, group and person frustrated in problem, financial crisis or fear for challenge of tax debt in bankruptcy. Boomers hit hardest by January blues

"Don't mess with us": WebMD's back to the office backfire

Back to Work Concept. Closeup of Welcome Note on Takeaway Coffee Cup in Office Desk. Message from a Colleague or Boss "Don't mess with us": WebMD's back to the office backfire

The AI boom can’t beat customer loyalty

Customer loyalty more important than AI adoption The AI boom can’t beat customer loyalty

London startups at risk as WeWork money troubles continue

Group of colleagues doing business at a cafe London startups at risk as WeWork money troubles continue

40 London startup jobs for a career change this January

Young Caucasian woman using a smartphone while commuting on the streets of London UK 40 London startup jobs for a career change this January

UK businesses set for four-day week revolution in 2024

Calendar with ticks and crosses, depicting four day work week concept. Copy space. UK businesses set for four-day week revolution in 2024

Refreshing alcohol alternatives to beat the dry January blues

Refreshing alcohol alternatives to beat the dry January blues

AI startup crowned UK's best new business in Startups 100

List of SU100 AI startup crowned UK's best new business in Startups 100

2024 Startups 100 | Diversity, Equity, and Inclusion (DEI) shortlist and award winner

Diversity and Inclusion concept. Wooden and colored figurines 2024 Startups 100 | Diversity, Equity, and Inclusion (DEI) shortlist and award winner

2024 Startups 100 | Young Entrepreneur shortlist and award winner

International young team work taking a selfie in creative office - Group of multiracial students using digital devices - Networking and e learning concept 2024 Startups 100 | Young Entrepreneur shortlist and award winner

2024 Startups 100 | Just Started shortlist and award winner

Nature lighting of spring landscape with first yellow crocuses flowers on snow in the sunshine and beautiful sky. Life or nature botanical concept. 2024 Startups 100 | Just Started shortlist and award winner

2024 Startups 100 | Sustainability shortlist and award winner

Reforestation Efforts. Volunteers planting trees in a deforested area, symbolizing the commitment to sustainable climate practices. 2024 Startups 100 | Sustainability shortlist and award winner

These are the best and worst jobs for a pay rise in 2024

A calculator with the 2024 on the display These are the best and worst jobs for a pay rise in 2024

AI adoption fuels optimism for UK businesses

Businessman is using AI through his laptop computer in office to help them analyze data or generate virtual images and using big data as well as operating machines or information in the cyber system. AI adoption fuels optimism for UK businesses

CEOs wage war against Diversity, Equity, and Inclusion

San Francisco, California - 2023: Twitter website UI is updated with new X logo after Elon Musk's rebranding in 2023, closeup page displayed on a computer screen CEOs wage war against Diversity, Equity, and Inclusion

You want a pay rise? Here's how to get one in 2024

Rising cost of living. inflation financial crisis background. You want a pay rise? Here's how to get one in 2024

Flexible working is set to explode in 2024

Shot of woman working with laptop while sitting on couch in living room at home Flexible working is set to explode in 2024
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