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Helena Young

Lead Writer
Helena Young

Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.

With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

Author Posts

Stitch-up or sew right? In defence of ASOS’ £3.95 return fee

September 11, 2024 | 4 min read
ASOS phone screen Stitch-up or sew right? In defence of ASOS’ £3.95 return fee

Broke Gen Zers are dining out more than ever

September 11, 2024 | 3 min read
The Breakfast Club Broke Gen Zers are dining out more than ever

We had a wet summer — now arctic blast means more tough trading

September 10, 2024 | 3 min read
Cold beach We had a wet summer — now arctic blast means more tough trading

Death of the Work Friend? Brits say they miss when the office was sociable

September 10, 2024 | 3 min read
Socialising in the office dead Death of the Work Friend? Brits say they miss when the office was sociable

British produce annihilates profits, claims Clarkson

September 9, 2024 | 3 min read
Diddly Squat farm shop (1) British produce annihilates profits, claims Clarkson

The Body Shop rescue: who owns the beauty chain now?

September 9, 2024 | 3 min read
The Body Shop The Body Shop rescue: who owns the beauty chain now?

I'm a CEO — here’s why I won't ask staff to return to the office

September 8, 2024 | 4 min read
Return to office looming I'm a CEO — here’s why I won't ask staff to return to the office

Amazon Pay Rise: prime time or too little too late?

September 5, 2024 | 3 min read
Amazon pay rise Amazon Pay Rise: prime time or too little too late?

What is ‘Fire and Rehire’ and why is the government cracking down on it?

September 4, 2024 | 3 min read
Fired employee What is ‘Fire and Rehire’ and why is the government cracking down on it?

This business offers paid ‘Tinder leave’ and it’s as weird as it sounds

September 4, 2024 | 3 min read
Tinder This business offers paid ‘Tinder leave’ and it’s as weird as it sounds

Meet the business phone startup that wants to help you switch off

September 4, 2024 | 3 min read
Meet the business phone startup that wants to help you switch off

There’s a 40% chance your pay was wrong this year

September 4, 2024 | 3 min read
Pay day There’s a 40% chance your pay was wrong this year

“It was a mistake”: Innovate UK U-turns on female founder grants

September 3, 2024 | 3 min read
“It was a mistake”: Innovate UK U-turns on female founder grants

From Deliveroo to Revolut: the biggest Startups 100 success stories

September 3, 2024 | 4 min read
From Deliveroo to Revolut: the biggest Startups 100 success stories

"Total comms sh*tshow" — fury as Innovate UK backtracks on female founder award

September 3, 2024 | 3 min read
"Total comms sh*tshow" — fury as Innovate UK backtracks on female founder award

Deadline extended for the 2025 Startups 100 Index

October 14, 2024 | 3 min read
Startups 100 2025 Deadline extended for the 2025 Startups 100 Index

Every Black Mirror episode that is now real life

September 1, 2024 | 5 min read
Broken mirror Every Black Mirror episode that is now real life

Labour’s four-day week isn’t the real deal

August 30, 2024 | 3 min read
Day off Labour’s four-day week isn’t the real deal

Smoking ban could shut Gen Z out of the pub

August 30, 2024 | 3 min read
no Gen Z at the pub Smoking ban could shut Gen Z out of the pub

“Very demure, very legal”: can you trademark a trend?

August 29, 2024 | 3 min read
“Very demure, very legal”: can you trademark a trend?
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