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PepsiCo offering €100,000 prize for emerging healthy food and drinks start-ups

Eight brands will be invited to take part in six-month programme, receiving support from Quaker, Naked and Tropicana executives

PepsiCo is looking for emerging nutrition and health & wellness brands in the food and beverages sector to join its new collaborative incubator programme.

The PepsiCo Nutrition Greenhouse is looking for eight brands developing nutrition products for European consumers, offering a €25,000 grant and entry to the six-month programme, which will aim to help them realise their market potential.

Participants will access in-person and virtual events and be matched with executives from major brands including Quaker, Alvalle, Naked and Tropicana, whose industry expertise will help them overcome any market challenges they face. One winning company will  be awarded a €100,000 prize to fuel its ongoing growth.

Juan Ignacio Amat, vice president of nutrition for PepsiCo Western Europe and Sub-Saharan Africa and leader of the programme, commented:

“Consumer demand for more nutritious foods and beverages continues to rise and this is an exciting space for our industry. We have a tremendous opportunity to use our global scale and resources to influence positive change and our Nutrition Greenhouse programme aims to help nurture some of the best and brightest entrepreneurs in the food and beverage sector.”

Jim Andrew, senior vice president of global strategy and venturing for PepsiCo, added:

“We want to connect with entrepreneurs who share our Performance with Purpose vision to deliver growth in a way that is sensitive to societal needs. By working together, and harnessing the best of both of our organisations, we can put innovative new nutritious products into the shopping baskets of people across Europe.”

If your brands delivers sales of €2m or less you can find out more about the programme and apply here. The deadline for applications is 15 May 2017.



Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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