44. Crisp Thinking

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Founder: Adam Hildreth
Website: www.crispthinking.com

A serial entrepreneur who had already made his mark on the business world with youth marketing agency, Dubit, Adam was looking for a new challenge when he launched Crisp Thinking, software which allows parents to protect their kids from online predators.

“There's lots of software that prevents kids from getting to bad websites, but there was nothing to prevent predators from getting to the kids,” he says. Adam insists he enjoys ‘giving something back', and, having turned over £2m, the Leeds-based entrepreneur now ranks 28th in the Sunday Times Rich List's 100 richest young people in the UK.

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