15. Conversocial

Helping companies interact with their customers through Facebook and Twitter

Founder: Joshua March and Dan Lester
Founded: November 2009 (launched July 2010) 
Website: www.conversocial.com

Conversocial grew out of iPlatform, the UK’s first Facebook-preferred developer. It was while working on this project that the young entrepreneurs realised, the most successful campaigns are those which utilise incoming communication. Seeing customers become ever more interactive through social media, the duo formed Conversocial to help firms manage and take part in these conversations.

The start-up’s services have seen a boom in the last few months, as businesses become more aware of social networks’ potential for uses other than marketing (such as maintaining consistent customer service). As a result, growth has been aggressive since the beginning of the year and clients now include Groupon, Tesco, Net-A-Porter and the Cabinet office. The firm is also steadily building its presence in the US.

Startups 100 by Startups.co.uk