The company making video advertising more effective – tapping into a potentially huge market
Founder: Emi Gal
A few years ago, 24-year-old Emi Gal believed the online video market was set to grow and grow. The success of Brainient, the company he founded, has proved him right. With 72 hours of footage now being uploaded to YouTube every minute, the appetite for video content – and earning potential for those who find effective ways to monetise it – is immense. Gal’s brainchild helps advertisers, agencies and publishers increase the effectiveness of their video ads.Its interactive BrainRolls platform boosts clickthrough and engagement rates, he says, while video retargeting platform BrainAds is designed to help advertisers grow their post-click conversion rates.
Clients – across six countries – include Fox Networks, P&G, Canon, Volvo, Samsung, Reebok and Coca Cola. Having recently raised a cool $1.8m investment, the company is looking to expand to New York City within the next few months.