5. Stylistpick

A subscription-based fashion site, selling shoes and accessories hand-picked by top stylists

Founder: Felix Leuschner
Founded: August 2010
Website: www.stylistpick.com

Not many start-ups manage to secure a tie-up with a major celebrity. Yet convincing Cheryl Cole to design an exclusive collection for the brand is just one of Stylistpick’s stand-out achievements. The site offers an innovative take on online shopping. Users can fill out a style questionnaire, to determine their ‘style profile’ (one of six). A team of top stylists, including the fashion editor of Marie Claire, then curates six different ranges of shoes and accessories each month, based on these profiles, which appear in a “personalised showroom”.

Along with more than 600,000 members, investors have flocked: the business has raised $19m (£12.2m), in two funding rounds, from top venture capital firms Fidelity Growth Partners Europe, Index Ventures and Accel Partners.

Startups 100 by Startups.co.uk