5. Stylistpick Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Founder: Felix LeuschnerFounded: August 2010Website: www.stylistpick.comNot many start-ups manage to secure a tie-up with a major celebrity. Yet convincing Cheryl Cole to design an exclusive collection for the brand is just one of Stylistpick’s stand-out achievements. The site offers an innovative take on online shopping. Users can fill out a style questionnaire, to determine their ‘style profile’ (one of six). A team of top stylists, including the fashion editor of Marie Claire, then curates six different ranges of shoes and accessories each month, based on these profiles, which appear in a “personalised showroom”.Along with more than 600,000 members, investors have flocked: the business has raised $19m (£12.2m), in two funding rounds, from top venture capital firms Fidelity Growth Partners Europe, Index Ventures and Accel Partners. Share this post facebook twitter linkedin