52. SUMO Drinks

An energy drink designed to refresh and burn calories, founded by an international expert

Founder: Richard Baister
Founded: August 2011
Website: www.sumodrinks.com

By the age of just 30, Baister has already started, built and sold an international energy drinks brand (Velocity Drinks). Now he’s coming back for more. SUMO Drinks, he claims, is a refreshing and healthy way to burn calories. It’s a promise that has secured some major international distribution contracts, on an exclusive basis, as well as funding from the European Investment Bank.

The company, which dedicated the last three years to research and development, is now set to rocket from turnover of £180,000 to date, to £1.4m for the current financial year. With Baister’s track record behind the brand, this is one start-up we expect to hear about with increasing frequency.

Startups 100 by Startups.co.uk