75. The Super Tie Company

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Founder: Chris Gibson
Founded: December 2010
Website: www.supertie.com

Edinburgh-based start-up SuperTie will become, founder Chris Gibson hopes, the scourge of badly-fastened, sloppy neckties everywhere. The entrepreneur has designed a range of ties which use ‘PerfectTie' technology – a zip mechanism within an immaculate knot – which means putting on a tie is quick, easy and doesn't actually involve tying anything.

After a year of trading, the ties are stocked in 10 independent menswear shops in Scotland, and one in Canada. Sales have also been driven through temporary locations at shopping centre stalls, a spell in Selfridges, and direct sales through the website. School uniforms are now a focus, thanks to its new ‘SafeTie' product, which has just launched with one of the largest independent schools in Scotland. Other ideas and applications around the core product are also being developed.

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