89. A-Star Sports
The multi-sports experience for children, offering weekly classes, parties, holiday clubs and events
Founders: Gary Bassett, Sharon Bassett, Kevin Key, Caroline Key, Alister Ramm and Lorna Ramm (pictured)
Founded: November 2011
This is a good year for sport, thanks to the UK’s hosting of the Olympics, but the co-founders of A-Star Sports, coaches all, are interested in the idea of ‘sport for life’. Their franchise business is designed to make sport fun and accessible for children, and to this end its advisory team includes PE specialists and teachers, child psychologists and authorities in child behaviour management. Its peer-reviewed programme includes weekly classes, parties and holiday club places, as well as regular sessions in nurseries, playgroups and schools, which are attracting more than 3,000 attendees per week.
The business is part way through the accreditation process with the British Franchise Association, and the co-founders are focusing on building brand awareness through sport and health-based partnerships and high-profile charity links.