96. TrueView

Founders: Andrew Ibbotson, Matthew Verity and Damian Mitchell
Founded: January 2012
Website: www.trueview.me

There’s no shortage of dating sites, but there’s none quite like TrueView. The founders’ ingenious idea was to harness the popularity of social networking sites to collate data about singletons that paints a true picture of their personalities. The site can then use this inside information to find matches who share tastes and interests. The brand had just been selected to take part in Wayra when they appeared in our Startups 100 2012 list, and have since raised investment from business angels, as well as Wayra and Telefonica, maximising their full £150,000 SEIS allowance. With the app now live, TrueView is gaining traction among smartphone users, already attracting more than 10,000 users. Having bootstrapped early on, the founders have now left their jobs to focus on Trueview full-time and have every faith that their innovative start-up is the future of online dating.