14. Holy Moly Dips

A simple avocado-based dip that’s grown into a much-loved, nationwide brand

About us

Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. This article was authored by:

Founder: Tom Walker, Gaz Booth
Founded: 2017
Website: www.holymolydips.com

A simple solution to a simple problem: pre-made or supermarket guacamole just wasn’t good enough (for anyone, let alone brunching millennials). It wasn’t tasty and often included unwanted preservatives or ingredients, like dairy products. Cue Holy Moly Dips.

After a lifetime of frustration cutting into rock-hard avocados to make their own guacamole, founders Tom Walker and Gaz Booth found themselves in a heated dinner-party debate over whether coriander should be a featured ingredient in the dip. This, naturally, led to them quickly booking flights to Mexico and finding a four-generation, family-owned avocado orchard to source the best ingredients for their own ready-to-eat range with a focus on taste and quality.

Despite being told repeatedly that the market had been cornered by big retailers, Walker and Booth followed their instincts and belief that this would be a right-place-right-time kind of product.

If the concept of avocado dips doesn’t inspire you, Walker and Booth’s startup story might. Despite being told repeatedly that the market had been cornered by big retailers, Walker and Booth followed their instincts and belief that this would be a right-place-right-time kind of product. And it was.

The founders’ belief in their product spurred them to grow a kitchen startup, with no previous food manufacturing experience, to a nation-wide brand across major retailers. The business’s revenue has doubled profitably every year since launch, with forecasting for next year suggesting it’ll happen again: impressive, enduring growth that has helped them rise up the Startups 100 index from position 47 in 2020.

The business’s revenue has doubled profitably every year since launch, with forecasting for next year suggesting it’ll happen again.

Walker and Booth were not experts in food manufacturing when they launched their venture. Everything they’ve achieved is through an unwavering commitment to quality, excellent execution, and maintaining a view of a market through a consumer lens – and we’re optimistically curious to see if this will keep them ahead of the market in the coming years.

What Does Your Business Need Help With?
Startups.co.uk can help your business succeed

At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground.

Robyn Summers-Emler Grow Online Editor

Robyn joined Startups in 2019, bringing with her first-hand experience of working in Berlin’s startup scene. As the site’s ‘Grow Online’ Editor, she uses her digital marketing expertise to commission and optimise content that empowers small businesses to improve their online presence and realise their full ecommerce potential. From website building to social media management - she has all the channels for digital growth covered.

Back to Top