15. YuLife

Founder(s): Sammy Rubin, Sam Fromson, Josh Hart, Jonathan Roomer, Jaco Oosthuizen
Founded: 2016
Website: https://yulife.com/

Post-Covid, the recruitment game has changed. Health and wellbeing are at the centre of employee concerns, with workers looking for innovative and unique incentives to keep them engaged in a remote-working world.
London-based insurtech startup YuLife certainly fits that bill, with its five founders having done what seemed impossible – made insurance an exciting space to watch.

Policyholders interact with a game-like YuLife app, which uses 21st century data science trends like gamification and AI to ensure a customer-focused approach to life insurance. Providing wellness activities like walking, cycling, meditation and mindfulness, the platform offers rewards and discounts from major UK partners and is designed to improve user livelihoods.

YuLife's five founders having done what seemed impossible – made insurance an exciting space to watch.

This isn’t just an advertising slogan – YuLife’s high-performance data and analytics tools measure the number of ‘wellness quests’ that are completed by employees (almost one million by the platform’s latest count).

Plus, while it’s notoriously difficult to get millennials to buy life insurance, YuLife’s user base proves it’s the exception to the rule. 62% of YuLife members regularly use the app – even a year after having signed up – and almost 40% of members log on to use the app every day.

62% of YuLife members regularly use the app - even a year after having signed up.

So far, the firm’s largest B2B customers include Co-Op, Sodexo, and What 3 Words – but that doesn’t mean it’s a monopoly. The onboarding process is designed to be quick, simple and entirely-online, so employers of any size can make use of YuLife’s excellent wellbeing functions and improve their employee retention.

We’re excited by YuLife’s success and its ambitions to lead the insurance market one a new path of wellbeing – we’ll be following closely behind!