77. Class-ify

Class-ify is reclaiming the personal trainer name back from influencers, giving fitness fanatics the software, tools and education to grow their business.

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Founders: Tristan Rushworth, Jim Beattie and Daniel Stott
Founded: 2021
Website: class-ify.com

Ask anyone which firms they think were most affected by COVID-19 and their answer will probably include pubs, cafés, restaurants, and of course, gyms.

Gyms were among the first to be labelled a risk during COVID-19. Health and fitness businesses rely on personal interactions and shared infrastructure, so when gyms were forced to close up shop in March 2020, many personal trainers were forced to go digital.

It was during this troubling, stressful time of lockdown that Class-ify founders, Tristan Rushworth, Jim Beattie and Daniel Stott, had their lightbulb moment. These trainers were experienced health experts who knew how biceps and squats work, but not how to run an online business.

It was during this troubling, stressful time of lockdown that Class-ify founders, Tristan Rushworth, Jim Beattie and Daniel Stott, had their lightbulb moment.

Like all good entrepreneurs, they leapt to fill the gap and developed Class-ify. The service works by bridging the technology education gap for trainers by providing one-to-one sessions with a business mentor. Users are given easy-to-follow marketing techniques for attracting new paying clients.

Rather than Instagram influencers selling paid-partnerships with legging brands, Class-ify’s premium service is built for serious health fitness specialists wanting to take their business to the next level.

Plus, with social media becoming such a fundamental part of today’s fitness industry, Class-ify also distributes daily content ideas and templates, designed by its talented in-house design team.

The service works by bridging the technology education gap for trainers by providing one-to-one sessions with a business mentor.

So far, Class-ify says it has helped hundreds of PTs to get clients – and just like the trainer/trainee relationship, staff have a close personal bond with all of them.

“Our weekly wrap up call on a Friday is filled with client wins of the week and it's everyone's favourite meeting,” says founder, Daniel Stott.

So roll out your yoga mats, have a quick water break, and we’ll get started. Class-ify is here to get your business in shape and looking great for the modern gym-goer.

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