55. Olly’s Snacks

Healthy snacks used to be thought of as an oxymoron. But Olly’s range of treats, that put health at the heart, is proving that theory wrong.

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Founder: Olly Hiscocks
Founded: 2021
Website: ollys-ollys.com

Historically, snacking has received a bad rep. We’ve all been ordered by a parent or guardian not to snack, “or you’ll spoil your dinner!”. But snacking, done well, can also be an artform. And Olly’s is providing a flavourful masterpiece for UK snackers to consume.

The London-based food company makes tasty, ‘healthier delicious’ treats that customers can enjoy without guilt. Originating as Olly's Olives, the startup’s success is such that it has quadrupled its snack range with the launch of its scrumptious nut mixes, pretzels, and chocolate (vegan-friendly!) pretzels.

the startup’s success is such that it has quadrupled its snack range with the launch of its scrumptious nut mixes, pretzels, and chocolate (vegan-friendly!) pretzels.

We could feast for a week on just one portion of Olly’s many accomplishments. Its sumptuous snacks are now available in 16 countries, with over 10,000 stocking points, and listings in major retailers like Waitrose and Sainsbury’s.

Launched by Hiscocks and run alongside his brother, Sam and sister, Ella, the startup is a genuine fam-olly business – and one that’s still growing. When asked for his proudest achievement, Hiscocks points to the huge community of Olly's snackers that have been brought together from around the world. Over 4,500,000 people have reportedly purchased an Olly snack pouch in 2022, just less than the population of Ireland.

We could feast for a week on just one portion of Olly’s many accomplishments.

That sizable figure is also backed up by the brand’s social media following of 22,000, generated in part by Olly’s playful and personable marketing across its online channels.

And the business ensures it’s giving back by supporting its charity partner, One Feeds Two, as each order placed with Olly’s snacks funds school media for underprivileged children around the world.

Foodies everywhere, unite and celebrate! Olly’s healthier, heart-filled snacks are here – and here to stay!

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