96. UJJI AI: the education platform using AI to level up staff training

UJJI AI transforms business knowledge and documentation into SOPs and training plans.

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See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2025 Startups 100 index.

Founder: Ludmila Milla and Rafael Guper
Year founded: 2020
Website: ujji.io

One of the main reasons for why AI has won over businesses is that it can complete time consuming tasks considerably faster, taking the onus away from individuals and letting them focus on more human-essential goals.

This is where platforms like UJJI AI shine, and why it has landed a place on the Startups 100 Index for 2025.

UJJI AI transforms internal business knowledge and documentation into quick, easy and affordable bespoke standard operating procedures (SOPs) to provide employee training on any aspect of a company.

UJJI AI is now on track for raising a seed round next year with current and new investors.

UJJI transforms internal resources such as PDFs, Slack messages, and call recordings into easy-to-consume knowledge, creating e-learning experiences in minutes. Teams can acquire unique fundamentals on any topic, whether that’s sales enablement, customer success, product features, or policies and compliance.

Fun fact: UJJI AI research points to 143 minutes of employees’ days wasted on repeatedly avoidable tasks due to teaching, learning and implementing processes – this equates to a whopping £410m lost by small and medium-sized enterprises in the UK every day.

Having already featured in the Startups 100 Index last year, UJJI has since added plenty of trophies to its impressive cabinet. In 2023, the brand was identified as one of Sifted’s European EdTech Startups To Watch, listed as a Momentum Leader on G2’s LXP Category, and named a Top Artificial Intelligence (AI) Voice by Linkedin for the founding team.

Next year will be focused on fundraising. Says cofounder Rafael Guper, “UJJI AI is now on track for raising a seed round next year with current and new investors.”

Startups loves how UJJI gamified upskilling can have a significant impact on SMEs – freeing up time for busy leaders and, for employees, making learning more fun.

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