83. UJJI

UJJI lets startups and scale-ups offer a snappy, gamified learning platform to their team’s L&D arsenal, upskilling them in core need-to-knows to succeed.

About the Startups 100

Now in its 16th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. We also work with distinguished entrepreneurs as guest judges to decide our Startups 100 category award winners.

See our guide to this year’s hottest new businesses and most innovative founders in the complete 2024 Startups 100 index.

Founders: Ludmila Milla and Rafael Guper
Year founded: 2020
Website: ujji.io

Pacing is one of the hardest things to get right when scaling a startup. Too fast, and you risk becoming out of your depth and burning through your resources. Too slow, and you’ll end up with overstretched teams and leaders who are forced to micro-manage.

UJJI is one company that’s on a mission to fix this scale-up conundrum for the next generation of business leaders. Its Learning Management System (LSM) is uniquely designed to upskill teams in hyper-growth environments, helping users build, train, and retain talent.

Founders Ludmila and Rafael describe UJJI as similar to Duolingo. Just like the language app, UJJI is mobile-first, so you can use it to complete courses on topics ranging from deploying AI for commercial use, to managing remote teams, anytime and anywhere.

Plus, UJJI’s gamified element means it is designed to be fun, addictive, and rewarding, so that users stick with it and actually learn (and they don’t need a threatening green bird to keep them engaged).

Learning from the mistakes of dull, legacy training content, UJJI’s engagement rate is one of its main USPs. According to UJJI’s metrics, 69% of employees use UJJI, on average, compared to 12.5% for competitors. Plus, 52% of those users are still engaging with the platform 90 days later (versus an average retention rate of 2.5% for other L&D tools). 

Having already achieved 40% year-on-year growth in its customer base this year, and won a Tech Nation Rising Star award, UJJI is poised to help thousands of fast-growth businesses develop a high-performing team and achieve their growth plans. 

Ultimately, however, the platform aims to be acquired by a leading L&D provider, to help them tap into this market niche and serve the unique training demands of the UK’s startup landscape. Now that’s one success story we can all learn from.

Startups.co.uk can help your business succeed

At Startups.co.uk, we’re here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground.

What Does Your Business Need Help With?

Get Started
Back to Top