50. Flavers

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Updated on 4th January, 2024

There’s nothing like the taste of home. Flavers has cooked up an online marketplace for home-cooked meals, delivered direct to doorsteps.

Founder: Shabbir Mookhtiar and Dinesh Patil
Year founded: 2020
Website: flavers.uk

Nowadays, hopping on Deliveroo or UberEats tends to be a rite of passage for anyone who is either too lazy or too busy to cook. Whether a Chinese takeaway or a basic pizza, it’s easy enough to find cheap delicious eats that can be delivered to your door.

The problem? There’s no guarantee that those cheap and delicious eats have any trace of the cuisine they’re trying to replicate. As a Mexican living in London, I can personally attest to the fact that I would rather eat a homemade plate of enchiladas than visit a certain burrito chain.

Flavers is a new food marketplace that connects foodies on the hunt for authentic cuisine, with the convenience of home delivery. Rather than a greasy box of questionable quality, Flaver connoisseurs can enjoy home-cooked delights from a diverse community of cooks (so even the most discerning of mates won’t be able to tell you’ve ordered in).

Importantly, the startup also offers an early platform to wannabe chefs so they can access the digital tools, training, and registration (including health certificates) they need to match their culinary passions with hungry stomachs.

Smart membership tiers also allow more ambitious merchants to take their budding business beyond the kitchen table. By paying £299 for the Platinum tier, chefs will also get boosted marketing and a professional photoshoot to showcase their creations in the most mouth-watering light.

With a diverse selection of 500 dishes and 15 world cuisines, Flavers has already been perfecting its recipe for success since its launch. Its crowdfunding campaign on Crowdcube amassed a grand total of £990,000.

It has also established key strategic partnerships with industry leaders like Uber, Parcelforce, DHL, and top 10 Startups 100 winner, Packfleet. These collaborations have enabled Flavers to provide efficient and reliable delivery solutions, including same-day delivery.

By empowering chefs to reach a wider audience outside their dining room, Flavers wants to create restaurants that are unbound to a rented kitchen. Adding more dishes to its menus, it says it will work towards becoming the leading marketplace for home-cooked food, globally. Now that sounds like a recipe for success in 2024.

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Written By

Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth.

Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession.

She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

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