Hostinger vs Wix: best web builder for small businesses

It’s the ultimate battle of veteran vs. newcomer, as industry leader Wix goes up against Hostinger. But which website builder will win out to be crowned the best for your small business?

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality.
Written and reviewed by:
Helena Young

Our independent reviews are funded in part by affiliate commissions, at no extra cost to our readers.

Our research shows that against almost every metric, Wix is a better choice of web builder than Hostinger. According to our latest testing, Wix is the best all-round website builder for small businesses, owed to its high overall ranking and extensive list of website features.

However, we think Hostinger is the more affordable website builder for startups and budget-conscious SMEs, thanks to its many deals and discounts. For example, our readers can now get up to a 81% discount on Hostinger annual plans and get online from just £2.33/month with the discount code STARTUPS. Additionally, users will get a free domain and 3 months for free.

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0 out of 0

Hostinger

Wix

Overall Score
Based on our in-depth research and user testing
3.6
Overall Score
Based on our in-depth research and user testing
4.8
Price

£2.59 – £8.99 per month

Up to 81% discounted with code “STARTUPS”

Price
Free trial
Free trial
Visit
Get Hostinger
Visit
Try Wix

Based on our expert scoring alone, we’d have to say Wix is the better choice for SMEs with a little more flexibility in their budget. The platform ranks top of our list with a first-class score of 4.8 out of 5. That’s an entire mark above Hostinger’s still-admirable 3.8 out of 5.

But break down those scores, and you’ll begin to see the benefits and drawbacks to each platform. For example, Hostinger is considerably more affordable than Wix. It offers a basic version of the latter’s extensive, but complex, features list. But will Hostinger still give you enough tools to design your dream company website? Which is the better solution based on your specific business needs?

Using our more than 20 years’ experience of working with small businesses, we’ve pulled together the below guide to answer these questions and more. We’ll give you an overview of the pros, cons, and costs of both Hostinger and Wix.

We’ll pit old blood against new as we help you in your search to find the best small business website builder for UK SMEs.

Want to save time? We’ve come up with a snapshot view of our top picks for small business website builders. It’s completely free and based on our own expert research – which is why you won’t find Hostinger there, because it's our fifth best. Read on to find out more about Hostinger vs Wix.

Hostinger vs. Wix: head to head

The main differences between Hostinger and Wix are:

  • Hostinger is considerably more affordable than Wix
  • Wix has a free plan; Hostinger offers a money-back guarantee
  • Wix has better ecommerce functions than Hostinger
  • Wix has over 900 templates; Hostinger has just over 125

Overall, Wix outscored Hostinger in every web builder category we researched. Hostinger is more affordable than Wix, and it’s definitely one to keep an eye on, but the latter is the clear winner in terms of quality of features versus price.

Hostinger for small businesses

Hostinger website builder screenshot of templates for blogging

Hostinger Website Builder
3.8
Great first term discounts make this a very affordable website builder.
  • Free plan No
  • Renewal price from £1.49
  • Affordable first term deals
  • Easy to use for beginners
  • Free domain
Summary Hostinger is a simplistic and low cost website builder with decent first term discounts. However, it's features are not as sophisticated as rival website builders and it doesn't offer much in the way of design flexibility. If you sign for any subscription between 12 and 48 months in length and use our code "STARTUPS" you can get up to 81% off, which includes a free domain, and a free 3 months!
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First launched in 2020 under the name Zyro, the platform merged with Hostinger in 2022. It is a relatively new kid on the block in the website builder market. However, according to the company’s website, over 100,000 sites have already been built using its software. This modern builder has tonnes going for it, including a recently revamped drag-and-drop interface.

As a user-friendly, no-code software (we ranked it as our third-best website builder for ease of use), Hostinger allows you to build a basic professional website, online store, or even just a portfolio quickly and cheaply. Costing £5.99 per month for its lowest renewal price (on a 48 month subscription), Hostinger clearly appeals to SME and startup wallets by charging much lower rates than most of its rivals.

Hostinger also has tonnes of deals and offers available. However, the platform’s more affordable pricing plans do limit the number of features you can use to design your business website. We think Hostinger is definitely best suited to budget-conscious small business owners, or those that are looking to establish themselves online for the first time.

Take a look at Hostinger’s best deals to see how much you could save with the platform. Hostinger is currently offering up to 81% discount on annual plans with the discount code STARTUPS.

Wix for small businesses

Wix

Wix
4.8
Number one website builder for price, features and usability.
  • Free trial 14-day
  • Price from £7.50 per month
  • Flexible pricing plans
  • Good balance of easy usability and complex features
  • Customisable, 'drag-and-drop' templates
Summary Wix is the most popular website builder in the UK. The platform has undoubtedly earned these accolades, with an unparalleled list of features and wide-ranging payment options for every budget. Whether you’re new to website building, or a seasoned expert looking for endless customisability, Wix is an excellent choice. Its pricing is also practical for small businesses, with the Business plan particularly good value at just £20 per month.
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Industry leader Wix is our top website builder for SMEs, and we think it is the best all-round option for small business users. In 2020 alone Wix added 31 million users, and there’s a reason it keeps drawing in new customers: it came out on top in half of the performance categories we looked at in our research.

Small business owners need a lot of different features when building a website, as you’re likely to be doing all of the work yourself and gaining experience along the way. Wix does have a steeper learning curve than Hostinger, as it is a comparatively more complex platform. However, its thorough knowledge centre and powerful customer support tools mean it can provide expert guidance to steer you through the process.

Costing £11 per month for its lowest-priced business tier (Wix Unlimited), Wix is also competitively priced. However, this is still a higher upfront cost than Hostinger. On average Wix’s four pricing plans cost £10.87, whereas Hostinger costs around £8.24.

We would recommend Wix for any small business, but particularly for small online stores or digital firms conducting their business entirely online.

Read our full review of Wix to learn more about the benefits and drawbacks it offers small businesses.

4.8 out of 5
  • Website Features
    4.9
  • Design Functionality
    4.4
  • Value for money
    3.4
  • Help and support
    4.8
  • Customer Score
    4.8
  • Ease of Use
    4.4
3.8 out of 5
  • Website features
    2.4
  • Design flexibility
    3.1
  • Value for money
    3.8
  • Help and support
    3.3
  • Customer score
    4.1
  • Ease of use
    4.0

Hostinger pricing vs. Wix pricing: which is better value for money?

We compared Hostinger’s website builder (£5.99 per month) and Wix Unlimited (£11 per month) to see how many features they each offer, and how high-quality the features are.

Our research found that Wix just pips Hostinger in terms of better value for customers, thanks to its higher overall score in all of our six main research categories. Hostinger might have the lower price but it doesn’t have the features that Wix offers for a reasonable price, making Wix better value.

Hostinger has a huge range of payment structures available, meaning you can find yourself an absolute steal. Currently, our readers can get up to 81% discount on a Hostinger subscription of 12 months or longer, and get online from just £2.33/month with the discount code STARTUPS. This deal also comes with a free domain and 3 months for free.

But, while Wix has a generous five plans to choose from, Hostinger only offers one, which means there’s less opportunity to scale. Its website builder is also ecommerce focussed, which makes it better-suited to small business retailers. Wix also provides a completely free plan, while Hostinger does not (although you’ll have to accept a ‘.wix’ subdomain in your URL if you choose the free option).

Winner: It’s close, but Wix just takes it

The website builder market has tonnes of software options for you to choose from. Find the best for your business with our guide to the top web builders for small businesses.

Hostinger pricing

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Hostinger Website Builder

Price

Single £1.49 per month

Premium Hosting £2.59 per month

Business £3.99 per month

Free trial?
Visit site

Hostinger Website Builder

Monthly: £11.99

If you choose a longer subscription, anywhere between 12 and 48 months, you’ll only have to pay £2.59 per month for the first term. The subscription then renews at a lower price than the standard month-by-month pricing.

Renewal prices by subscription length:

  • 12 months: £7.99 per month
  • 24 months: £6.99 per month
  • 48 months: £5.99 per month

This platform is good for small businesses. It offers many advanced marketing tools to help you grow your website, such as Google Analytics. It also includes unlimited bandwidth and storage, which means you’ll be able to host thousands of website visitors without breaking a sweat. Users also get blogging tools, 125+ templates, and a free domain.

It also functions as an ecommerce platform, and you'll be able to sell 500 products on this plan. You'll also be able to sell on Amazon and Ebay.

Given that unless you choose the 48 months subscription, Hostinger’s renewal price isn’t that much lower than a Wix plan, it doesn't provide the best value for money in comparison. We think Wix offers the better ecommerce plan if you're looking to sell lots of products and host a large inventory line.

Are there discounts available?

Hostinger offers plenty of discounts, and it’s unlikely you’ll ever pay full price for a plan. Check their website for available deals.

Wix pricing

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Free plan

Wix Light

Wix Core

Wix Business

Wix Business Elite

Price

Free

Price
Price
Price
Price
Features
  • Use and test Wix’s features
  • No obligation to sign up for a paid plan
  • Can move your created website on to a paid plan option seamlessly
Features
  • 2GB storage space
  • Free domain for 1 year
  • Can remove Wix branding
Features
  • Up to 5 collaborators
  • 50GB of storage
  • 24/7 customer care
Features
  • 100GB storage space
  • Free Site Booster app for 1 year
  • Up to 10 collaborators
Features
  • Up to 15 collaborators
  • Unlimited storage space
  • Priority customer care
Free trial?
Free trial?
Free trial?
Free trial?
Free trial?

Wix Free

Yearly: Free
Monthly: Free

If you choose to download Wix’s freemium version then you really will be spending £0 on a free-forever platform. But you’ll also be lumbered with Wix advertisements and banners on your site, so it’s not something we’d recommend if you need a professional-looking business page.

As a free trial, and a way to get better acquainted with the platform before you make a decision on purchasing, it’s a great way to get started.

Wix Connect Domain

Yearly: £4 per month
Monthly: £6 per month

Costing just £4 per month when billed annually, this plan is the cheapest of Wix’s paid-for tiers. But again, you’ll be stuck with Wix ads and will have storage limitations. You will have 24/7 customer support, but there’s little else to brag about here.

Wix Combo

Yearly: £7.50 per month
Monthly: £10.50 per month

Wix Combo is for small businesses that are just beginning their journey. It offers 10 GB of storage and 2 GB of bandwidth (enough for around 300 visitors a day).

This plan is a solid solution if you’re just looking to gain experience in early-stage website building, or to market your business to online consumers. But there are still some useful website features missing, such as visitor analytics.

Wix Unlimited

Yearly: £11 per month
Monthly: £14 per month

Most commonly used by entrepreneurs and small businesses, Wix Unlimited is both competitively priced and comes with a generous list of elements that allows you to design both a stunning and functional website.

Three of the biggest benefits from Wix Unlimited are unlimited bandwidth, the site booster app (for search engine optimisation so you’ll rank higher in web searches) and the visitor analytics app, which you can use to measure who is visiting your site. All of these will enable you to improve your site’s performance, which is why we think it’s the best choice for growing small businesses.

You’ll also get:

  • Your own domain
  • An SSL (Secure Sockets Layer) certificate for secure data transfers
  • No Wix Ads
  • 10 GB of storage and unlimited bandwidth
  • One hour of video
  • Wix vouchers and access to Premium Apps (yearly plans only)

Wix VIP

Yearly: £21 per month
Monthly: £26 per month

At £21 per month, Wix VIP is the most complex Wix plan that can help to build the ultimate business website from scratch. You definitely don’t need the extra tools it provides, but they do have some handy benefits.

For example, you’ll be given VIP, skip-the-queue customer support, 35 GB of storage space, and five video hours. We’d recommend this plan only for SMEs who’ll be hosting large amounts of data or videos, such as training providers.

Although we’re looking at Wix the website builder in this review, the platform is also an excellent ecommerce option for those looking to set up an online store or host ads. Visit Wix to find out more about what it can help you sell online.

Are there discounts available?

Wix’s promo codes aren’t as generous as those offered by Hostinger. You’ll still be able to find frequent deals and discounts if you keep an eye out for them on the Wix website, but they won’t make Wix as cheap as Hostinger.

Read more in our dedicated Wix pricing guide.

Did you know?

According to Web FX, third-party website designers can cost anything between £9,000 to £112,000. This is why website builders are such a good alternative for small businesses, which typically have less resources than large-scale companies or enterprises.

Read our full guide to learn more about website costs for small businesses.

Best for website features: Wix

There are similarities between Hostinger and Wix when it comes to website features. Both platforms have thorough SEO tools and integrate well with social media. As for additional functionalities, they have nearly identical lists, with both platforms offering special features like logo makers and name generators.

These two software products are also both excellent at website hosting for mobile users – a key consideration in today’s smartphone-first world. In November 2021, over 54% of websites were visited on a mobile device.

Both Hostinger and Wix also performed well in our site speed test, receiving a shared 87 out of 100 in our results to place joint third.

But despite these fairly equal scores, a clear leader emerged in other ways. While we gave Hostinger just 20% for quality of features, Wix’s extensive app market and impressive marketing tools contributed to a huge overall score of 100%.

There’s almost no tool missing from Wix’s arsenal, and unlike other complex website builders, it’s still fully customisable without code. Plus, thanks to recent improvements to its website features – including blogging tool updates and more international options – our most recent research has seen its feature score jump up by 18%.

In contrast, Hostinger’s feature list reads more like a list of things you can’t do. Its lower price point means that unlike Wix, you can’t have a customer login, or password protected pages. You can’t archive or schedule posts, or have comments on blog pages. There’s also no app market, which means you won’t be able to get any of these tools through third-party plugins or extensions.

According to our research, the only features area where Hostinger significantly outperforms Wix is storage capacity – you’ll need to pay almost £10 more for unlimited storage with the latter. 

Winner: Wix, by a long mile

Best for design flexibility: Wix

Brand, UX and design

Thanks to its recent updates, Wix has skyrocketed up our rankings, increasing its design score by 10%. Hostinger scored similarly well.

In terms of typography and colours, our user feedback showed that every element across both website builders was clear and consistent. This is valuable from a branding perspective.

The Wix editing interface

The Wix editing interface

Did you know?

38% of respondents in a 2021 survey by GoodFirms said that outdated design was their top reason for leaving a website.

Design flexibility

Because it’s the more complex platform, Wix outperforms Hostinger when it comes to design flexibility. You can do pretty much anything you want to your pages, including changing colours and image sizes, swapping out images, and adding new social posts. Unlike with Hostinger, you can also make use of clipart and stock imagery.

Hostinger offers very little in terms of customisation. As its templates are aesthetically pleasing and well designed, this shouldn’t matter too much – but it could be frustrating in future if you want to rebrand or drastically alter your site. Still, Hostinger does allow you to swap out templates, unlike Wix.

We have to score Hostinger slightly lower than Wix in this category due to these limitations, and also due to the number of templates available (over 100 versus over 500, respectively), but both platforms do well to make attractive options.

Mobile editor

It’s rare to see one website builder that’s advanced enough to let you edit your website from your mobile – but both Wix and Hostinger support this function. Both platforms will let you host your website from either desktop or mobile, and you can also edit from the comfort of your own phone.

Still, if you’re editing with either Wix or Hostinger, any changes you make on your mobile will automatically be updated on the desktop, meaning you won't get to preview the desktop view before approving changes – a minor drawback in this otherwise high-scoring round.

Overall winner: Wix

Best for help and support

Wix and Hostinger offer similar levels of help and support. If you have an issue or question to raise you can contact both platforms’ sales teams via live chat and over social media. Hostinger doesn’t have a phone support function, but it does allow you to contact its sales team via email, whereas Wix offers the reverse.

For help online, there is a community forum and a knowledge centre available with each platform. Wix’s knowledge centre is slightly easier to navigate than Hostinger’s, but it also has fewer pages, so you’re more likely to require a specialist to talk you through any problems you encounter.

It’s a tough one to call, but we think Wix’s restore tools mean it pips Hostinger over the line. Depending on your payment plan, you’ll be able to access both an autosave feature and a restore option (unlike with Hostinger) which means you won’t face the risk of crashing your website if you do run into trouble.

Winner: Wix

Best for customer score: Wix

Understandably, in terms of brand recognition, Wix came out on top as the industry leader for the website builder market. However, on popular customer comparison websites such as Trustpilot, it was Hostinger (called Zyro at the time of our research) that received the higher praise with an impressive 4.3 out of 5.

However, this is likely down to Wix’s much larger customer base (over 4.5 million downloads compared to Hostinger’s, which was at the time of this data collection called Zyro, 11,000). 84% of our testers said they would recommend Wix to a friend, compared to 82% for Hostinger.

Winner: Wix by a small margin

Best for ease of use: Wix

For getting your website up and running quickly, Hostinger wins. Its simple drag-and-drop interface means even complete website builder novices will be able to get stuck in and start adding elements within minutes.

Zyro interface

The Hostinger editor

Wix’s interface is a little more intuitive than Hostinger’s. You can add content blocks to the former, while the latter requires you to add pages, which makes for a difficult layout to navigate.

At first glance, Wix’s longer list of features can be overwhelming for newcomers. However, once you’ve gotten past the early learning stages, its smarter interface makes it easier to grasp than Hostinger. As a result, 88% of our testers said they found Wix easy to use, compared to 82% of Hostinger testers.

Winner: Another tight round that's narrowly won by Wix

What are some good alternatives to Hostinger and Wix?

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0 out of 0

Wix

Hostinger

Squarespace

Shopify

GoDaddy

Weebly

Overall Score
Based on our in-depth research and user testing
4.8
Overall Score
Based on our in-depth research and user testing
3.6
Overall Score
Based on our in-depth research and user testing
4.6
Overall Score
Based on our in-depth research and user testing
4.0
Overall Score
Based on our in-depth research and user testing
4.4
Overall Score
Based on our in-depth research and user testing
3.7
Free plan
Free plan
Free plan
Free plan
Free plan
Free plan
Free trial
Free trial
Free trial
Free trial
Free trial
Free trial
Cheapest paid plan

Light – £7.50 per month

Cheapest paid plan

£11.99 £2.49/month for first term on a 48-months subscription

Renews at £12.99 £5.99/month

Cheapest paid plan

Personal – £12 per month

10% off with code STARTUPS10

Cheapest paid plan

Starter – £5 per month

Cheapest paid plan

Basic – £6.99 per month

Cheapest paid plan

Connect – £4 per month

Visit
Try Wix
Visit
Get Hostinger
Visit
Try Squarespace
Visit
Get Shopify
Visit
Try GoDaddy
Visit
Try Weebly

As you can see from the table above, Hostinger is the most affordable website builder amongst the top software solutions we surveyed, with all of its pricing plans costing less than any other competitors.

Wix costs more than Hostinger but it is still priced competitively, comparing well to rival Squarespace.

Final verdict

We’ll put it simply: if you’re an established business based largely online, and have experience using web builder software, choose Wix. Its admirable app market and stunning design features make it a winning choice for SMEs that want the flexibility to design their perfect online presence. Plus, it has a generous free plan for you to try the platform out before you buy.

But if you’re a small business owner who’s new to the online world, or looking to save on both time and money, then Hostinger is your best choice. It’s beginner friendly, affordable, and comes with great help and support tools to get you up and running quickly. Dropshippers, or those that want to sell a lot of online products, might struggle with Hostinger. But for those whose business has a physical base, such as a coffee shop, it’s a great platform to launch a low-maintenance website from.

Hostinger vs. Wix FAQs

Is Hostinger a good website builder?

Overall, Hostinger is an easy-to-use, simple drag-and-drop website builder. It has fewer design features than most of its rivals, but this can be a positive or a negative depending on what you’re looking for.

Through this platform, setting up your own website becomes less time consuming and more affordable – meaning it’s a good website builder for beginners or budget-conscious SMEs. Plus, as it’s relatively new to the market, we expect exciting things from Hostinger in the future.

Is Hostinger better than Wix?

Wix outscored Hostinger in every web builder category we marked it on. Hostinger is more affordable than Wix, and its age means it’s definitely one to keep an eye on, but the latter is the clear winner in terms of quality of features versus price.

Is Wix’s free version good?

Wix’s free plan is generous in the context of the web builder market, as most platforms tend not to offer a freemium version. In terms of what it gives users, it’s definitely not suitable for small businesses as it has significant drawbacks in storage limits and unavoidable Wix advertisements.

We’d recommend it for users wanting to test out the platform before coming to a decision on purchasing.

Is Hostinger better for small businesses?

Hostinger’s simplified user experience and lower payment tiers mean it is aimed at SMEs, both digitally or physically based, that are just starting out and need an online presence quickly and cheaply.

In terms of value for money, we think Wix offers more, and it’s a good idea to upgrade to the latter as soon as your business is able. But specifically for early-stage growth, or those small business owners who are working with stricter budgets, we would recommend Hostinger over Wix.

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Written by:
Helena Young
Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software. With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

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