Wix website builder review 2022: Pros and cons

Wix is our number one overall website builder and scores highly on ease of use, features and design flexibility - but is it right for your small business?

Our experts

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Wix aced our extensive testing and deservedly earned the top spot as our number one web builder for small businesses – with a seriously impressive 4.8 out of 5 overall rating.

Based on our research and feedback from small business owners, no other web builder offers such an extensive list of features at such an affordable price.

4.8 out of 5
  • Website Features
    4.9
  • Design Functionality
    4.4
  • Value for money
    4
  • Help and support
    4.3
  • Customer Score
    4.6
  • Ease of Use
    4.4

Wix excels pretty much across the board and is the only website builder tested by our experts that achieved a score of 4 out of 5 or higher in every category we ranked.

But this isn't surprising, considering Wix genuinely does everything you need a website builder to do. With over 800 templates to choose from, it's easy to make a bespoke site for your business regardless of industry, for everything from garages to hair salons. It gives its users plenty of creative freedom to customise their website, meaning you'll be able to put together something truly unique.

Plus, Wix is also incredibly easy to use, scoring a solid 4.4 out of 5 Ease of Use score in our testing; in this area, it performed better than top competitor Squarespace, and all the other websites we tested. This makes it perfect for small business owners that don't have several days or weeks to spend learning complex code or designing their website — so, pretty much all of them.

However, to help you figure out whether Wix meets your needs, this review will take an honest look at the pros and cons of using Wix to create small business websites.

Using our testing and user feedback, we’ll rate Wix on features, design flexibility, value for money, help and support, customer scores and ease of use so you can see where Wix shines and where improvements still need to be made.

Wix web builder: general pros and cons

Pros
  • Unbeatable range of features, including free access to the site booster and visitor analytics apps for one year
  • Over 800 templates covering a range of 16 different industries to suit pretty much every business - the largest selection of templates available on the market
  • Intuitive drag-and-drop interface makes it incredibly easy to apply changes to your website
  • Gives you lots of creative freedom to design your website exactly how you want it when using the Wix editor
  • Affordable pricing plans to suit all budgets
  • Creates mobile-friendly pages so you know how your site will look on mobile
  • Free 24/7 phone and live chat support
  • ADI functionality makes it easy to start your website in just minutes by answering a few simple questions
Cons
  • You website template can't be changed once site is live - could cause problems in the future
  • Free plan site is littered with Wix ads and a Wix branded domain
  • No plan comes with unlimited storage

Wix web builder overview

Wix
4.8
Number one website builder for price, features and usability – offering 50% off until Thursday 30th of June.
  • Free trial 14-day
  • Price from £7.50 per month
  • 50% off annual plans until 30th of June
  • Good balance of easy usability and complex features
  • Customisable, 'drag-and-drop' templates
Summary Wix is the most popular website builder in the UK. The platform has undoubtedly earned these accolades, with an unparalleled list of features and wide-ranging payment options for every budget. Whether you’re new to website building, or a seasoned expert looking for endless customisability, Wix is an excellent choice. Its pricing is also practical for small businesses, with the Unlimited plan particularly good value at just £11 per month.
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It’s hard to really pick out just one thing that Wix does really well – it’s a real jack of all trades and a master of most of them.

Perhaps most impressively, it manages to both be easy to use and grant a lot of creative freedom via the intuitive drag and drop design process.

And, with over 800 templates, the platform is massively versatile – whether you want to create a simple blog or formulate an online digital marketing strategy for your business, Wix makes it easy.

Another standout feature is the extremely useful preview tool, which lets you quickly and easily see how your customers will experience your website. Wix also looks very similar on the backend to the frontend, making it super efficient for you to edit your website with zero fuss.

This is in contrast to many of its competitors, WordPress.com included, which frustratingly looks different on the backend to the frontend – meaning you have to keep previewing your website every time you add an element to make sure it fits.

Recent updates for Wix include multilingual support that lets you easily use Google Translate or manual translation to make your site accessible in different languages, opening up your business to new markets.

In fact, the work that has been done to improve Wix over the last year has simply solidified its spot as our number one website builder: it earned an overall score of 4.7 out of 5 back in 2020, but has now climbed to a 4.8 (small, but notable!) due to improvements in its value for money and design functionalities.

There are some minor drawbacks – some of our testers reported that the number of options in the editor can be overwhelming and more advanced designs may suffer from the relatively slow server response time depending on the type of plan you choose (the Connect Domain plan is NOT a good choice for small businesses) – but despite this, Wix is still our best overall web builder for small businesses.

Wix is our highest-rated website builder. But how does it compare to runner-up Squarespace? Read our full review of Wix vs Squarespace for small businesses to find out.

Wix web builder pricing UK

0 out of 0
Price
Features
Free trial?

Connect Domain

Combo

Unlimited

VIP

Business Basic

Business Unlimited

Business VIP

  • Low-cost plan
  • Adds custom domain
  • 24/7 customer care
  • Custom domain
  • Remove Wix ads
  • Free SSL certificate
  • Unlimited bandwidth
  • 10GB storage
  • 1 hour of video
  • 35GB storage
  • 5 hours of video
  • Priority customer care

Unlimited products
Secure online payments
Plans and recurring payments
Abandoned cart recovery

Subscriptions
Multiple currencies
Advanced shipping
Sell on social channels
1,000 product reviews

Dropship unlimited products
Loyalty programme
3,000 product reviews

As the table shows, our top overall web builder won’t cost you the earth – basic plans start from just £4 a month (and ecommerce plans from £15 a month), plus there are regular deals and discounts that can slash the monthly cost.

For a full guide to what each plan offers, check out our dedicated Wix pricing page, but here’s a quick summary.

The first thing to note: the prices above are billed annually, so you’ll pay for a year upfront. You can also pay monthly, but you’ll pay a bit more per month if you choose that option.

Wix does have a free plan, but this is very limited, your site will be plastered with Wix ads, and you’ll have just 500MB of storage. It’s a good way to see what Wix has to offer, but not suitable for any serious business use.

This is the same across the board with web builders, but to find out more about free plans, check out our review of the best free website builders.

As for Wix's paid plans…

Connect Domain (£4 per month)

The Connect Domain is only a slight upgrade on the free plan, with some of the key differences being that you can change the free Wix URL to your own custom domain and you can access 24/7 customer support. Unfortunately, you’ll still get ads and just 500MB of storage. This plan is best for personal use, and not suitable for businesses.

Combo (£7.50 per month)

This is a solid basic plan – it removes the Wix ads, and gives you a custom URL and 3GB of storage space. This means it could be a good option for very small businesses as you begin to have the freedom to create more complex websites, but any enterprise with serious growth ambitions will want a higher tier plan.

Unlimited (£10 per month)

Wix’s most popular option, the Unlimited plan is a great fit for small businesses. It packs in unlimited bandwidth (hence the name), a very decent 10GB of storage, and one hour of video.

Plus you’ll get a free year of the Site Booster app (to help make your site attractive to search engines like Google) and a free year of the Visitor Analytics app (so you can see where your visitors are coming from and how they are finding your site).

All of this for £10 a month is one of the major reasons Wix has improved in the value for money category since our last round of testing. Back in 2020 it scored an average 3.6 out of 5 score, however since then its plans have become more affordable and the features offered vs the price has improved, resulting in its score in this category jumping up to 4 out of 5.

Also in relation to competitors, Squarespace's similar plan will be setting you back £15 per month for similar features, which is a third more expensive.

VIP (£21 per month)

This full-throttle plan is ideal for larger SMEs. You get a whopping 35GB of storage, five hours of video, a free professional logo design service and – to really make you feel like a VIP – priority customer care so you can skip the phone lines.

Wix is the only provider to offer 24/7, priority phone support to its customers (based in the UK and France) which is no wonder why it scores highly in the customer score category (4.3 out of 5).

It's important to mention that, if you want to sell on your website, then you’ll need a Wix ecommerce plan. To get the lowdown on how Wix shapes up as an ecommerce platform, check out our in-depth Wix ecommerce review (spoiler, it’s our No. 1 choice for that too).


Wix website features – 4.9/5

This is Wix’s key selling point and it's no wonder the web builder is unrivalled in this category – as it essentially does everything you could want a web builder to do.

With Wix, you can easily do anything, from setting up a business blog, creating an online booking system, to creating a spectacular online home for your SME that’s the launchpad for spectacular digital marketing campaigns.

It’s also one of the few web builders that gives you best practice SEO prompts as you’re building your site for such an affordable price, a great way to learn this tricky but hugely important part of website design.

And, if you do find yourself needing a feature that’s missing from default Wix, the app market should have what you’re looking for. The most comprehensive web builder app market out there with over 300 apps, add-ons that will let you optimise your shipping, turn your Wix website into a native mobile app, easily integrate customer reviews, and loads more besides.

The apps are also ‘no-code' and incredibly easy to use, unlike other competitors like WordPress.com, in which you'll need some knowledge of coding before you can integrate them into your website; this is one of the most crucial points in the Wix vs WordPress competition.

Given all this, it’s no surprise that Wix has the highest features score of any web builder we’ve analysed – it’s quite simply unmatched in this area and has even improved since our last round of testing – rising from 4.6 out of 5 to near full marks (4.9).


Wix design flexibility – 4.4/5

Wix web builder review - design flexibility

In many ways, Wix is streets ahead when it comes to design flexibility.

For starters, you can choose from over 800 templates (more than any other web builder) that cover all of these 16 industries:

(deep breath)

  • Art and culture
  • Animals and pets
  • Design and photography
  • Electronics
  • Education and books
  • Business and services
  • Cars and motorcycles
  • Sports, outdoors and travel
  • Fashion and beauty
  • Wedding
  • Food and restaurants
  • Home and family
  • Entertainment, games and nightlife
  • Holidays, gifts and flowers
  • Healthcare
  • Property

So, whether your business provides perfect paving or maintains magnificent motors, you’ll find the perfect template for your small business needs.

Wix even caters to some really specific needs, like the template specifically designed for true crime podcast websites.

Once you’ve picked one, you then use Wix’s intuitive drag-and-drop interface to customise almost every aspect of it – adding your own text and images, moving elements, and changing fonts and colours to really make it your own.

Our user testers really appreciate how easy Wix makes it to chop and change your website, this is in contrast to GoDaddy, which scored poorly in terms of design functionality, due to its clunky editor and lack of creative freedom.

All of Wix's design features work remarkably well, so what’s the problem?

Well, once you’ve picked a template and edited it, you’re basically stuck with it.

The only way to change it is to create a new website, which means rebranding your business’s online presence is a lot of work on Wix.

Other web builders (most notably Squarespace) don’t impose this restriction, so it’s definitely worth bearing in mind if you think you might want to frequently change your firm’s online identity.

Otherwise, just make sure you pick your template very carefully.

It’s a real shame Wix is so inflexible in this regard, as it excels in most areas of the design process.

Overall though, it ranks second for design flexibility with a score of 4.4 out of 5, with Squarespace easily sitting at the top of the tree.


Wix help and support – 4.3/5

Wix web builder review - support

Help and support is another area where Wix does well, although not quite as well as Squarespace, which leads the way here with a class toping score of 5 out of 5.

Despite this however, Wix is the only web builder that offers 24/7 customer support via phone and live chat, with subscribers to the £21 per month VIP plan getting priority support and the ability to skip the phone lines and virtual queues. This is ideal for customers that have a large online audience, and need immediate support for issues like site downtime and bugs.

Notably, Wix doesn’t offer any email support whatsoever, so if this is something that’s important to you, you may want to choose a different web builder like Squarespace.

However, you should be able to find an answer to most of your questions in the Wix Help Center – Wix’s online knowledge base – which is full of tutorials and explainers for more advanced features.

However, this information is not always arranged in the most user-friendly way, so you may need to do a bit of searching to locate what you’re looking for.

Taking everything into account, Wix offers very good help and support – with only an occasionally tricky to navigate help center and the lack of email support preventing it from getting absolute top marks.


Wix value for money – 4/5

This is Wix’s lowest score – although the fact that it’s a pretty solid 4/5 says volumes about just how well it does pretty much across the board.

There are definitely cheaper options out there, with Weebly for example offering its Pro plan for just £9 per month.

However, Wix offers so much – from the widest range of templates to a huge range of powerful features – that it really is worth spending a bit more each month to get a site that will grow with your business.

It is also still relatively cheap compared to other providers, such as Squarespace, which charges you a premium for ecommerce functionality, unlike Wix.

Ultimately, while it would be lovely if Wix was a bit cheaper, it’s hard to complain too much when you consider what you’re getting for your money. And it is positive to see that Wix has listened to customer feedback and actually made its plans more affordable for its customers since 2020.

Back then our research team scored the web builder an average score of 3.6 out of 5 for its value for money, but thanks to a drop in the price of its most popular plans, it has improved by 0.4.


Wix customer score – 4.6/5

Simply put, our users loved Wix – its 4.6 customer score was the highest for any web builder we tested, but are you surprised?

One of our testers was particularly impressed with the amount of creative freedom offered by the platform:

“I love that you can drag literally anything in it to literally any position, and it doesn’t snap into the nearest grid position.”

There was also a lot of praise for Wix’s intuitive interface, while criticism centred on the sometimes confusing site navigation and sitespeed issues for sites that featured a lot of different elements.

Although these sitespeed complaints were most likely from users on lower level plans with restricted bandwidth, so by upgrading you should easily avoid this issue.

Those minor irritations aside, this is an area where Wix really shines. And compared to Weebly, which scored a whole point less than Wix (3.6) customers are definitely happy with what Wix has to offer.


Wix ease of use – 4.4/5

Wix web builder review - ease of use

A high customer score generally goes hand in hand with a high ease of use score and that’s definitely the case for Wix – this is another key area where it posted the top score for any web builder we tested.

You can either select to create your website through ADI functionality or by using the Wix editor. Customers really like this choice because for those businesses that want to create a website quickly and with minimal fuss – the ADI option is ideal. Whereas those that have a bit more experience in web design, they can choose to use the editor and get their creative juices flowing.

In comparison, web builders like WordPress and Weebly don't offer ADI as an option when users are creating their website, so you'll have to spend time and effort putting together your website from scratch – which for some businesses is time not well spent.

Once you’ve chosen your template – a process that Wix tries to guide you through by asking what sort of website you want to create and then suggesting suitable options – Wix makes creating your website an incredibly easy and enjoyable process.

To change the position of any element on the page, you simply drag and drop, while clicking on an element brings up a range of editing options so you can easily change an image or choose a different colour/font for text etc.

A toolbar on the left gives easy access to bigger changes like choosing a new theme or adding media, while buttons along the top allow you to undo and redo any changes you make to the site to save yourself time.

This is also where you’ll find the mobile view button, so you can customise the mobile version of your site without affecting the desktop version – incredibly handy!

As you can tell, ease of use is one of the biggest feathers in Wix’s cap – you should be able to get to grips with it very quickly and you can easily add whichever features you need to your site.


How did we evaluate Wix web builder for small businesses?

0 out of 0
BEST FOR
Overall Score
Based on our in-depth research and user testing
Price
Visit

Wix

Squarespace

GoDaddy

Weebly

Zyro

Jimdo

1&1 Ionos

Best all-round website builder for small businesses

Design flexibility & businesses looking to scale

Ease of use and simplicity

Value for money

Cheap builder

Creating a website in under an hour (thanks to its ADI platform)

Reliable servers

4.8
4.8
4.4
4.0
3.8
3.6
3.3

£7.50-£27 per month
£3.75-£13.50 until June 30th

£10-£30 per month

Use code “STARTUPS10” to receive a 10% discount on all Squarespace plans

£4.99-£13.99 per month (first term discounts available)

£0-£28 per month

£6.90-£19.50 £1.98-£10.71

Up to 71% discounted with code STARTUPS!

£0-£39 per month

From £9 per month

As you can see, Wix is our best all-round web builder, edging ever so slightly ahead of Squarespace (4.82 vs 4.80, if you want the precise breakdown!) thanks to its unrivalled array of features and its high level of design freedom.

It also keeps getting better – Wix improved its feature score by 18% between 2020 and 2022 as it enhanced its blogging tools and added the ability to easily translate your site.

The research that powers this review analysed Wix according to six key factors for small business web builders: website features, design flexibility, help and support, value for money, customer score, and ease of use.

Using this framework, we’ve taken an in-depth look at the top seven small business web builders on the market (Wix, Squarespace, GoDaddy, Weebly, Zyro, Jimdo, and 1&1 Ionnos).

To see how each measures up, check out our guide to the best web builders for small businesses.


Wix web builder review: The verdict

As we’ve mentioned a few times now, Wix is our No. 1 overall web builder for small businesses.

It excels in several key areas – with our highest testing score for features, customer score, and ease of use – and recorded at least a 4 out of 5 rating in all six of our testing categories. The highest score it received was the 4.9 out of 5 for Website Features.

The only other web builder that gets close to these scores is Squarespace, but the expense of its plans and its fiddly website editor let it down.

Basically, Wix will let you do pretty much whatever you need your website to do, and make it pretty straightforward to do so.

The array of templates offered is frankly staggering, and the huge amount of design freedom Wix gives you means that choosing a template is just the starting point. You can then tweak and reposition to your heart’s content to create something that really feels personal to your business. Or you can use the ADI to knock up a professional website in minutes, tweak it and then get on with your day.

There are minor drawbacks of course. Wix is a premium product and is therefore one of the higher-priced web builders on the market. The sheer amount of options it offers to builders can be intimidating for some, and the editor can slow down a bit when you add a lot of elements to your site.

But this is nitpicking; whatever your business does, Wix is a superb web builder that’s packed with features, is easy to use, and offers great support.

To see how it could help you, just head to Wix and get started.

FAQs
  • Is Wix website builder really free?
    In short, yes. You can use Wix as a free website builder to build your own website. However there are big limitations to what your site can do, and because you have to have a Wix branded domain name, it won't look very professional. There is no ecommerce functionality so you can't sell online, and your website will be littered with annoying Wix ads. We would suggest paying for a plan - but if you just want to try Wix out and create a very basic website - the free plan will do the trick.
  • Is WordPress better than Wix?
    Wix is a much better choice for small businesses than WordPress.com – it offers more powerful features, is far easier to use and offers a lot more support in crucial areas like SEO and marketing. However if you are a whizz at coding and have used open source platforms before, WordPress might actually be the better option. It will open up doors to huge creative freedom that Wix can't offer. However for beginners, Wix every time.
  • Is Wix a good website builder for beginners?
    Wix certainly is a great web builder for beginners. The fact you can use the ADI system to help you set up a website in just minutes can really speed things up for you and save you pulling your hair out before you've even got the foundations of your website together. It also offers helpful prompts to help support you as you navigate the website, and its help centre has the answers to pretty much every question. It is also easy to use with its intuitive drag and drop interface. And the SEO prompts are a must for any beginner who otherwise won't understand how to capitalise on this important aspect of website creation.

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Alec is Startups’ resident expert on politics and finance. He’s provided live updates on the budget, written guides on investing and property development, and demystified topics like corporation tax, accounting software, and invoice discounting. Before joining, he worked in the media for over a decade, conducting media analysis at Kantar Media and YouGov, and writing a wide variety of freelance pieces.

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