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Squarespace website builder review

Squarespace is our number one choice for design, ideal for creative types that want a website builder with flexibility. Find out its pros and cons, and start your free trial today

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality.

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Squarespace website builder has become known for building beautiful, highly stylised, professional-looking sites, with the help of intuitive drag-and-drop functionality.

In fact, if design is your top priority, Squarespace could be for you – its templates really are stunning.

This Squarespace review will balance the pros and cons of using Squarespace for creating small business websites. We'll also use our research to evaluate the web builder based on features, design flexibility, value for money, help and support, customer scores, and ease of use, to help you decide if it really is the right tool for your business.



Squarespace web builder overview

Squarespace stands out thanks to its stylish, design-oriented templates, and it’s the best out of all the providers featured in our research for design flexibility. It offers a competitive range of features, support and pricing options. 

However, Squarespace falls behind other providers when it comes to customer score, as well as ease of use. Indeed, some might find it more testing to use than other web builders. 

That being said, Squarespace was found to be the best website builder for small businesses. And if your small operation has big ambitions, then Squarespace could be your perfect pick it’s ideal for growth-focused businesses, and those that are looking to scale.


Squarespace pricing UK

Squarespace offers beautiful, high-quality templates, without the expensive price tag you might expect. In fact, it came second in our ranking of four web builders in terms of value for money. 

Although there isn’t a free plan, Squarespace does offer a 14-day free trial. To get started, simply select a template that you love, then sign up.

 

Squarespace-pricing

While the free trial offers the opportunity to try before you buy and includes access to an array of Premium features there are still a number of restrictions. For example, your website will be private during the trial period, and once this expires, you can’t access your site until you pay for an upgrade.

You can decide between personal, business, or commerce website price plans. Squarespace UK pricing ranges from £10 per month to £30 per month (when charged on a ‘pay annually’ basis).

Pricing plans can be paid for monthly or annually. The annual payments work out cheaper than the pay monthly options. 

For example, on the Business plan (the most popular option), it costs £15 per month when you pay annually, i.e. you pay £180 in one yearly sum. In contrast, if you select to pay monthly, the price increases to £21 per month.

While the annual payment option is a bigger upfront cost, the 14-day free trial means you can put Squarespace to the test before you make a purchase.

Squarespace pricing UK

Squarespace-pricing

Squarespace can be used both as a website builder and for ecommerce. While this article focuses on Squarespace's suitability for building websites, if you’re interested in its ecommerce plans and functions, you can learn more with our dedicated guide to the Squarespace ecommerce platform.

Personal
£10 per month
  • Unlimited capacity for bandwidth and storage
  • Free bespoke domain name
  • SSL Security
Try it
Business
£15 per month
  • CSS and JavaScript customisation
  • Advanced level website analytics
  • Unlimited contributors
Try it
Basic Commerce
£20 per month
  • Checkout is available on your domain
  • Ecommerce analytics
  • 0% transaction fees
Try it
Advanced Commerce
£30 per month
  • Sell subscriptions
  • Commerce APIs
  • Gift cards
Try it

Squarespace web builder: Pros and cons

Squarespace pros

  • Flexible, design-focused templates
  • Affordable pricing
  • Suited to small businesses

Squarespace cons

  • Less easy to use than other builders


Our methodology: How did we evaluate Squarespace web builder for small businesses?

4.5
Website features
Design flexibility
Help and support
Value for money
Customer score
Ease of use

Squarespace came first in our research for design features, and was deemed the best website builder for small businesses. 

This review includes research that was based on six key factors: website features, design flexibility, help and support, value for money, customer score, and ease of use. This research was used to analyse four website builders in total: Wix, Squarespace, Weebly and GoDaddy.

Learn more about the best website builders for small businesses, including Squarespace and others. 

How does Squarespace compare? Here are our main takeaways:

Website features

Squarespace offers strong in-built features. Although some users have noted that the web builder has fewer features than its competitors for a similar price, the quality of the ones it does offer almost make up for this.

The key Squarespace features that will be indispensable for small businesses are:

  • Search Engine Optimisation (SEO) – Squarespace provides tips to help boost your site's ranking in search engines (which you can find in the editor sidebar) so it's easier for your site to get found online
  • Squarespace for blogging – Squarespace's blogging portal is simple to get the hang of – and you can preview how your blog posts look before they go live

Design flexibility

Squarespace is well known for its beautiful and flexible templates, so it’s no surprise that it was number one in our research for design flexibility. The web builder really allows you to make the site your own, and the finished product is sure to be unique. 

If you're a professional photographer, graphic designer, or creative, you'll likely feel in good hands with this web builder. It also offers a large variety of templates that serve almost any industry you could think of.

Squarespace can help you make some of the most stylish websites around. It offers a large selection of beautiful templates, which you can filter by industry or website type.

Squarespace template food

Squarespace template fashion

Squarespace template

Squarespace template home

Help and support

Although phone support is not on offer, Squarespace's extensive on-site knowledge base and onsite help function should be all you need in most cases, providing enough guides, articles, and even video tutorials to answer the most burning customer questions and queries. Other contact options available include 24/7 email support, as well as weekday live chat.

Squarespace support

Squarespace support options include:

  • Live chat Monday to Friday
  • 24/7 social media support via Twitter
  • 24/7 Squarespace Support Assistant chatbot
  • 24/7 email support
  • Community forum

That said, some users would always value the 24/7 phone support offered by other web builders.

Value for money

The quality of website you get for the money you spend on a Squarespace subscription is certainly worthwhile. The range of features offered seems to be smaller compared to what some competitors offer for the same price points.

See the dedicated section on Squarespace pricing above for more information.

Customer score

Although on par with GoDaddy, there is definitely room for improvement in terms of Squarespace’s customer score. Other providers were ranked higher in this category.

Ease of use

Squarespace has a drag-and-drop, grid-based editor, like most website builders. You can start creating your new site in just a few minutes – simply sign up, pick your template, name your site, and you're off!

The next steps are where things get a little trickier. Squarespace's actual editing platform is a tad less intuitive than other web builders – for example, it might not be immediately clear where the editing tools even are.

To put it one way, Squarespace might be best suited to business owners striving for style and perfection, as opposed to those looking to knock together a site in a hurry.

Squarespace_drag-and-drop

The drag-and-drop functionality certainly makes Squarespace suitable for beginners, although it doesn't quite match the intuitiveness and comfort of some other web builders on the market.

Your Squarespace site could be a ‘labour of love'. The web builder is designed for making professional-standard sites, which could be why some users have found it quite tricky or time-consuming to get to the final result – or, at least, it took a bit of getting used to! You may want to consider the premium price plans for a more comprehensive set of design features.


WHAT THE USERS SAID

Design: “You don't have to fit a certain mould. You can create your own – that's what I did.”

Customer support: “I received an answer from Rowan B. within an hour of my request.”

Squarespace review: The verdict

Squarespace is ideal if you want to pour your heart and soul into a gorgeous website that is sure to impress and look the part with the design flexibility that it offers. 

However, with room for improvement in terms of the customer score and ease of use, it may not be the best choice if you have little time to spend on website building. 

Overall, Squarespace is the best website builder for small businesses based on our research, and it’s particularly suitable for businesses that are looking to grow and scale.

Visit Squarespace today to see whether this could be the ideal fit for your small business website.


FAQs

Here, we answer some of the most popular queries about Squarespace.

1. Squarespace vs Wix: How do they compare?

Based on our research, Wix offers stronger website features than Squarespace. However, Squarespace takes the lead in terms of design flexibility, making it ideal for small business owners in the creative industries.

While Wix did outperform Squarespace in several categories (including help and support, customer score, and ease of use), if you run a small business that’s looking to grow and scale, then Squarespace is your best bet. 

Plus, when it comes to pricing, Squarespace and Wix offer equal value for money. 

2. Squarespace vs Weebly: How do they compare?

Our research found that Squarespace and Weebly are rated the same for website features. Yet, when looking at design features, Squarespace far outshines Weebly. 

And while Weebly offers better value for money and customer score, Squarespace’s help and support is ahead of Weebly’s. 

Although Weebly is easier to use, Squarespace could be the better option for small businesses in the long term, as it’s best for those that are focused on growth and scalability.

3. Squarespace email pricing

Squarespace offers Gmail on the Business, Basic Commerce and Advanced commerce pricing plans

If you want to run email marketing campaigns, these are available in addition to your website plan. Prices range from £4 per month to £38 per month (when paid annually), and a free trial is available. As you would expect from Squarespace, a variety of stunning, design-focused email layouts are also available. 

4. What are Squarespace templates like?

Squarespace is number one for design flexibility in our research. The range, quality, and style of Squarespace templates are second to none: think clean lines, stylish imagery, and minimalistic design. Check out our dedicated section on design flexibility for examples and more information.

Henry Williams
Henry Williams

Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.

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