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Squarespace website builder review

Squarespace is our number one for style - this'll be one for creative types. Find out its pros and cons and start a free trial.

If style is your top priority, Squarespace could be for you – its templates really are stunning.

In fact, this is what the popular Squarespace web builder has become known for: building beautiful, highly stylised, professional-looking sites, and all of this using only drag-and-drop functionality.

This article will balance the pros and cons of using Squarespace for creating small business websites, and we'll evaluate the web builder based on pricing, user ratings, templates, features and apps, user experience and the customer support on offer to help you decide if it is the right tool for you.

£10 – £37 per month
  • Beautiful, high-quality templates
  • Great for e-commerce
  • 14-day free trial
Start using Squarespace with a free trial

Squarespace Web Builder: Pros and Cons

The good The less good
✔ Stunning, professional templates
✔ Easy to customise code
✔ Solid e-commerce functions
✔ 24/7 support and fast response
✘ No free plan option
✘ Less easy to use than others
✘ Could have more apps

Top features: stylish templates

Squarespace is well-known known for its beautiful and flexible templates. If you're a professional photographer, graphic designer or creative, you'll likely feel in good hand with the web builder, but it also offers large variety of templates that serve almost any industry you could think of.

To watch out for: ease of use

Your Squarespace site could be a ‘labour of love'; the web builder is designed for making professional-standard sites, which could be why some users have found it quite tricky or time-consuming to get to the final result – or, at least, it took a bit of getting used to! You may want to consider the higher-tier price plans for a comprehensive set of design features.

Squarespace Pricing

Squarespace doesn't offer a free plan, but there's a 14 day free trial. To start the trial, you simply select a template that you love and sign up.




After the trial, you can decide between personal, business, or e-commerce website price plans.

Squarespace is particularly good for creating and running  e-commerce sites, and it offers both basic and advanced ‘Commerce' price plans to choose from, based on the features you need. The advanced Commerce plan is recommended if you want advanced features such as Abandoned Cart Recovery and Commerce APIs, among other things.


Squarespace Ratings and Reviews

Startups rating: 4.5 / 5

Features (4.4)
Design Flexibility (4.3)
Help and Support (4.2)
Value for Money (3.4)
Customer Score (4)
Ease of Use (3.4)

Small Business Owners' Feedback on Squarespace

Design: “You don't have to fit a certain mould. You can create your own – that's what I did.”

Customer support: “I received an answer from Rowan B. within an hour of my request.”

Squarespace Templates

Squarespace can help you make some of the most stylish websites around. It offers a large selection of beautiful templates which you can filter by industry or website type. This is our favourite aspect of Squarespace as a web builder.

Squarespace template food

Squarespace template fashionSquarespace template

Squarespace template home


Squarespace Features and Apps

A major strength of Squarespace is its excellent in-built features. Although some users have noted that the web builder has fewer features than its competitors for a similar price, the quality of the ones it does offer almost make up for this.

The key Squarespace features that will be indispensable for small businesses are:

  • Search Engine Optimisation (SEO) – Squarespace provides tips to help boost your site's ranking in search engines (which you can find in the editor sidebar) so it's easier for your site to get found online.
  • Ecommerce – You can either set up an online shop using a slick Squarespace template, or build sales functions into another template.
  • Squarespace for blogging – Squarespace's blogging portal is simple to get the hang of – and you can preview how your blog posts look before they go live.

Squarespace User Experience

Squarespace has a drag-and-drop, grid-based editor, like most website builders. And you can start creating your new site in just a few minutes – you just sign up, pick your template, name your site – and you're off!


The next steps are just where things get a little trickier. The actual editing platform of Squarespace is a tad less intuitive than other web builders – it might not be immediately clear where the editing tools are, for example. To put it one way, Squarespace might be for suited to business owners striving for style and perfection as opposed to those looking to make a site in a hurry.

Squarespace Customer Support

Although Squarespace doesn't offer a phone support service, it does still offer a range of customer service options.

Its onsite help function and knowledge base provides enough guides, articles, and eve video tutorials to answer most burning customer questions and queries.

Squarespace support

In addition to this, Squarespace support options include:

  • Live chat Monday to Friday
  • 24/7 social media support via Twitter
  • 24/7 email support
  • Community forum

That said, some users would always value the 24/7 phone support of other web builders more.

Best web builders for business 2020

Best for beautiful template designs
Best for all-round performance
Best for value for money
Best for simplicity (ease of use)

Squarespace Review: The Verdict

To sum up, Squarespace is ideal if you want to pour your heart and soul into a gorgeous website that is sure to impress and look the part. Due to minor issues with ease of use and the intuitiveness of the web builder, it may not be the best choice if you have little time to spend on web building.

Visit Squarespace today to see whether this could be the ideal fit for your small business website.

How does Startups rate Squarespace? Main takeaways
Features (4.4) – Squarespace offers some excellent in-built features which allow the creation of professional standard sites.
Design Flexibility (4.3) – the web builder really allows you to make the site your own. You're sure to finish with something unique.
Help and Support (4.2) – although phone support is not on offer, the extensive on-site knowledge base should be all you need in most cases. Other contact options available are 24/7 email support and live chat.
Customer Score (4) – customers seem to rate Squarespace (and the websites they've created with it) very highly despite some minor complaints relating to ease of use.
Value for Money (3.4) – the quality of website you get for the money you spend on a Squarespace subscription is certainly worthwhile. The range of features offered seems to be smaller compared to what some competitors offer for the same price points.
Ease of Use (3.4) – the drag-and-drop functionality certainly makes Squarespace possible to use as a beginner, although it doesn't quite match the intuitiveness and comfort of some other web builders on the market

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.

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