Squarespace Website Builder Review: Pros and Cons

Squarespace is our number one choice for design, ideal for creative types that want a website builder with flexibility. Find out its pros and cons, and start your free trial today.

Our research

When reviewing website builders, our expert team of writers and independent researchers focuses in on the most important factors for small business owners. We look at the range of templates and designs available to choose from; how easy it is to get started building your site and customising it; the help and support options available; the range of available plugins, apps and extensions; the ability to customise a mobile design, and above all, the value for money – including any hidden pricing, ongoing fees, and initial setup costs.
Written and reviewed by:
Robyn Summers-Emler Grow Online Editor

Startups.co.uk is reader supported – we may earn a commission from our recommendations, at no extra cost to you and without impacting our editorial impartiality.

According to our thorough product testing, the Squarespace website builder scores an incredible 4.6 out of 5 for its overall rating.

Not only will your business have access to over 100 visually stunning prewritten templates, helping you to build a professional-looking business website, but you’ll also benefit from the best customer support available on the web builder market – with Squarespace scoring nearly full marks (4.8 out of 5) in the help and support category of our research.

4.6 out of 5
  • Website Features
  • Design Functionalities
  • Value for Money
  • Help and Support
  • Customer Score
  • Ease of Use

With over 1,000 site pages at your disposal, as well as the slickest website templates on the market, you needn’t look any further if you need a creative website. Squarespace scored the highest of any web builder in the design functionality category with a magnificent scoring of 4.7 out of 5.

So without further ado, read on to learn how Squarespace ranks in terms of the factors that really matter to small business owners.

Ideal for professional, creative website building and businesses that appreciate the best help and support available on the web builder market.
  • Free trial 14-day
  • Price from £12 per month Use code "SU10" to receive a 10% discount on all Squarespace plans
  • Over 100 stunning ready to use templates
  • Best knowledge centre on the market
  • Use code "SU10" to receive a 10% discount on all Squarespace plans
Summary Squarespace scores extremely highly for creative professionals, and boasts impressive blogging tools. It features over 100 template designs which are fully adaptable to mobile devices, and visually, its websites are unmatched. Recently, vast improvements have been made in vital areas like UX, and the expanded feature list makes great value for money at £17 per month for businesses. However, these incredible designs and templates mean Squarespace's sitespeed can be affected and this is definitely an area that needs improvement. The customisation of the site's features and functions could also be further improved, particularly when compared to Wix.
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Squarespace web builder overview

Squarespace stands out thanks to its stylish, design-oriented templates — in fact, we’ve concluded that it’s the best for design flexibility out of all the web builders featured in our research, earning its mighty fine score of 4.7 out of 5 in this area. It also offers a competitive range of features, top-of-the-class support, and pricing options. 

Indeed, some might find it more testing to use than other web builders. 

That being said, Squarespace was found to be the second best website builder for small businesses. And if your small operation has big ambitions, then Squarespace could be your perfect pick it’s ideal for growth-focused businesses, and those that are looking to scale.

Since our last round of testing back in 2020, Squarespace has certainly improved. Previously scoring an overall rating of 4.5 out of 5 in the web builder category, it now scores an impressive 4.6, just 0.2 below our top choice Wix.

This increase is mostly driven by a vastly improved Customer Score, owing to the web builder now offering a much better help and support service and UX (user experience, or ease of use). This means that you should be able to get a website up and running more quickly and easily than ever before with the Squarespace web builder.

Since our last update...

  • In October, Squarespace released Squarespace Refresh 2023. Central to this new launch is Squarespace Payments, which offers an integrated and secure way to purchase items seamlessly through the same platform. Although it’s still in beta, Squarespace users can hope to use this feature in the new year.
  • Squarespace is onboarding more AI tools. Through the use of Generative AI, customers can build a website quicker by asking AI to write content based on prompts.
  • Powered by Fluid Engine, Squarespace launched Courses which enables anyone to easily turn their expertise into income with a professional online course, featuring beautiful course layouts, video lessons, progress tracking, and more.

Squarespace is our second highest-rated website builder. But how does it compare to first-place Wix? Read our full review of Wix vs Squarespace for small businesses to learn more.

Squarespace pricing and value for money

Swipe right to see more
0 out of 0

Personal Plan

Business Plan

Basic Commerce

Advanced Commerce


Squarespace offers beautiful, industry-leading templates, without the expensive price tag you might expect. In fact, it scored solidly in our ranking of web builders in terms of value for money – scoring a 3.6 out of 5. This has decreased marginally from 3.9 when we last did testing, largely because its plans are slightly pricier than competitors like GoDaddy or WordPress.

Although as the saying goes, you pay for what you get, and with Squarespace, this is certainly the case as its features, functionality, and customer support certainly justify the price.

Although there isn’t a free plan as such, Squarespace does offer a 14-day free trial. To get started, simply select a template that you love, then sign up.



Squarespace can be used both as a website builder and for ecommerce. While this article focuses on Squarespace’s suitability for building websites without ecommerce functionality, if you’re interested in its online store plans and functions, you can learn more with our dedicated Squarespace ecommerce platform review.

Want to learn more about Squarespace’s pricing plans? Visit our dedicated Squarespace pricing guide.

Squarespace web builder: general pros and cons

  • Over 100 flexible, industry-leading templates to set your website apart from your competitors
  • Affordable pricing for ecommerce functionality with the Squarespace Business plan at £17 per month
  • Design Hero is ideal for creatives. Easy to add portfolios and upload pages full of photographs and illustrations
  • Best knowledge centre on the market
  • Excellent website analytics and reporting features with its higher end plans - monitor traffic, bounce rate, average session time
  • More expensive than other web builders. The second lowest value for money score and no free plan available.
  • Site speed needs improvement. Poor user tester scores due to lagging websites and heavy designs
  • A lot of features aren't available on the cheaper plans that you can get with other providers like Wix - including subscription services
  • Upgrading from Squarespace version 7.0 to 7.1 requires a site rebuild

Website features

Squarespace offers strong in-built features that genuinely help small businesses grow, which is why we scored it highly in this category. It scores a strong 4 out of 5 in this category. This is down slightly from its previous score of 4.4 out of 5 as its user interface is still relatively basic. 

Features of particular note include its advanced website analytics and reporting functionality. You can track website visits, bounce rates, visitor geography, and traffic sources to name just a few. This is particularly useful if you want to monitor the performance of your website, and build a better picture of the users visiting. 

Many other platforms such as Jimdo and 1&1 Ionos do offer this feature, but in an incredibly basic format with limited reporting functionality in comparison with Squarespace.

Squarespace’s Business plan also includes additional conversion and sales metrics, so you can monitor where your customers are coming from, and understand what it is your target audience wants from you. This will ensure you market your best sellers and discontinue products that aren’t selling so well.

Website analytics is a vital feature to have when it comes to web builders, as the whole point of building a business website is to attract visitors and keep them on your site, and without data to anaylse to help you determine how this is going, how can you improve?

Other noteworthy features that will be indispensable for small businesses include: 

  • Search Engine Optimisation (SEO) – Squarespace provides tips to help boost your site’s ranking in search engines (which you can find in the editor sidebar) so it’s easier for your site to get found online
  • Squarespace for blogging – Squarespace’s blogging portal is simple to get the hang of – and you can preview how your blog posts look before they go live – in fact, Squarespace is renowned for its blog functionality

Despite its very strong website features score, particularly compared to competitors like Hostinger (2.5) and GoDaddy (3.4) some users have noted that Squarespace has fewer features than its competitors for a higher price, and when we say competitors we specifically mean Wix. 

Wix is the king of website features, and it shows with its score of 4.9 out of 5 in this category. You get access to over 300 apps on Wix’s mid-range plan, as well as one free year of site booster and visitor analytics, all for just £11 per month compared to Squarespace’s £17.

Design flexibility

Squarespace is best known for its beautiful and flexible templates, so it’s no surprise that it was number one in our research for design flexibility, scoring an impressive 4.7 out of 5. The web builder’s slick, artistic template designs really allow you to make the site your own, and the finished product is sure to be unique. This score has remained constant since our last round of research, meaning Squarespace is dedicated to upholding the quality of its design functionalities. 

If you’re a professional photographer, graphic designer, or creative, you’ll likely feel in good hands with Squarespace. It offers over 1,000 site pages for those that need page after page of portfolio images, artwork, or photographs without worrying about maxing out on website space. 

As well as this, even Squarespace’s cheapest plan offers unlimited bandwidth and storage space, so you can upload to your heart’s content without worrying about causing your site to crash or lag. 

And unlimited bandwidth is incredibly important for creatives with large amounts of portfolio work. This is something you’ll get with all of Squarespace’s plans, yet when it comes to the likes of Wix, you will have limited bandwidth until you pay for its unlimited plan.

It’s also important to mention one of Squarespace’s powerful design features. Squarespace Fluid Engine offers intuitive web design through an array of functionalities. These include an advanced drag-and-drop smart grid that levels up the design process.

Users can literally drag elements anywhere on the website, which is typically at least a little restricted with previous Squarespace software and competitors such as Wix.

Squarespace can really help you make one of the most stylish websites around. It offers a large selection of beautiful templates, which you can filter by industry or website type. Below are a few examples. 

Squarespace template food

Squarespace template fashion

Squarespace template home

Help and support

Squarespace support options include:

  • Live chat Monday to Friday
  • 24/7 social media support via Twitter
  • 24/7 Squarespace Support Assistant chatbot
  • 24/7 email support
  • Community forum

Scoring 4.8 out of 5 is no small feat, but you don’t get better than Squarespace when it comes to help and support.

The website builder’s extensive on-site knowledge base and onsite help function should be all you need in most cases, providing enough guides, articles, and even video tutorials to answer the most burning customer questions and queries.

Other platforms fall short in this area, with the likes of Shopify offering a very confusing, and difficult to navigate, knowledge centre.

Other contact options available include 24/7 email support, as well as week-day live chat to help support its customers. Unfortunately, it doesn’t offer phone support which is why its score went down from a perfect 5 out of 5 since our last round of research.

Squarespace support

Value for money

The lowest score for Squarespace is its value for money, but this has massively improved since our last round of research – jumping up from 3.4 to 3.6 out of 5. This is due to the large improvements in its feature offering making it far better value for money than it was previously.

Also, the quality of website you get for the money you spend on a Squarespace subscription is certainly worthwhile. And although the range of customisable features offered is smaller compared to other competitors (particularly Wix) you are still getting great value for money.

As an example, Wix offers many of the same features Squarespace’s Business plan offers, but for less – with it’s unlimited plan setting users back £11 per month.

See our dedicated guide to Squarespace pricing for more information about the pros and cons of each Squarespace plan.

Customer score

Small business owners are overall very satisfied with Squarespace, and with such brilliant customer support and a huge improvement in UX, it is understandable as to why. It scored an impressive 4.3 out of 5 in our research.

The majority of user feedback we received was largely impressed with Squarespace’s best feature – its brilliant design flexibility and sleek, creative templates.

One user said:

I felt like the page still looked good, no matter what I added to it, which was vastly different to Wix.” 

As well as being very pleased with Squarespace’s design functionality, users were also impressed with the ability to sell online with its Business plan, costing them just £17 per month. This is a feature only offered by Squarespace as a web builder, as for the likes of GoDaddy, Weebly, and Wix, you must upgrade to an ecommerce specific plan before you can sell online.

Further evidence of Squarespace’s satisfied customers is the jump in its scoring since our last round of research in 2020. Back then it received a 4 out of 5 customer score, yet recently it received 4.5.

Ease of use

Even though Squarespace’s ease of use is one of its weaker features, it has massively improved since our last review, with an impressive jump in its score from 4 out of 5 to 4.4 out of 5. This is thanks to improvements in its user interface and its drag and drop functionality.

Squarespace has a drag-and-drop, grid-based editor, like most website builders. You can start creating your new site in just a few minutes – simply sign up, pick your template, name your site, and you’re off!

The next steps are where things get a little trickier. Squarespace’s actual editing platform is a tad less intuitive than other web builders – for example, it might not be immediately clear where the editing tools even are. This is in contrast to Wix, which signposts actions clearly to its users, and so scores a rating of 4.4, similar to Squarespace.

To put it one way, Squarespace might be best suited to business owners striving for style and perfection, as opposed to those looking to knock together a site in a hurry.

The drag-and-drop functionality certainly makes Squarespace suitable for beginners, although it doesn’t quite match the intuitiveness and comfort of some other web builders on the market.

Your Squarespace site could be a ‘labour of love’. The web builder is designed for making professional-standard sites, which could be why some users have found it quite tricky or time-consuming to get to the final result – or, at least, it took a bit of getting used to!

You may want to consider its affordable premium price plans for a more comprehensive set of design features and better ecommerce functions.

Feedback from users

Design: “You don’t have to fit a certain mould. You can create your own – that’s what I did.”

Customer support: “I received an answer from Rowan B. within an hour of my request.”

Our methodology: How did we evaluate Squarespace web builder for small businesses?

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0 out of 0









Best all-round website builder for small businesses


Best for dedicated sales features when selling online


Design flexibility & businesses looking to scale


Ease of use and simplicity


Help and support


Blogging tools


Cheap builder

Overall Score
Based on our in-depth research and user testing
Overall Score
Based on our in-depth research and user testing
Overall Score
Based on our in-depth research and user testing
Overall Score
Based on our in-depth research and user testing
Overall Score
Based on our in-depth research and user testing
Overall Score
Based on our in-depth research and user testing
Overall Score
Based on our in-depth research and user testing

£5-£259 per month, billed annually

£1 for first month


£12-£35 per month, billed annually

Use code “SU10” to receive a 10% discount on all Squarespace plans


£6.99-£12.99 per month, billed annually (first term discounts available)


$0 – 12.80 per month (about £10.22)


£3-£20 per month, billed annually


£2.59-£8.99 per month

Up to 81% discounted with code “STARTUPS”

Free trial
Free trial
Free trial
Free trial
Free trial
Free trial
Free trial

As the table reveals, Squarespace narrowly misses out on our top spot for the best website builder, coming second to Wix by 0.2.

It is however the clear winner when it comes to design flexibility (scoring 4.7 out of 5 in this specific area) and helping businesses looking to scale

This jump is significant, considering Wix, Squarespace’s close runner up has an overall rating of 4.4 out of 5. While Wix is more focused on online store creation, Squarespace is also perfect for informational websites like online portfolios or blogs.

As mentioned earlier, this review of Squarespace as a web builder for small businesses focuses on six primary categories we have carefully researched: website features, design flexibility, help and support, value for money, customer score, and ease of use.

This research was also used to analyse and compare several other website builders on the market. 

Is Squarespace right for you or your business?

If you’re looking for a website builder that has ample design flexibility, that has your back with robust customer support, and is easy and intuitive to use, then our answer would be a resounding yes.

As we mentioned, Squarespace has hundreds of visually stunning prewritten templates, which can fast forward you into creating a stylish and highly functional website.

However, if you’re not convinced because of its price or because you think its website features aren’t generous enough, we’d recommend checking Wix or GoDaddy out. The former scores a nearly perfect 4.9 out of 5 for website features whereas the latter has an impressive 4.5 out of 5 score for value for money.

Squarespace review: the verdict

Squarespace is the perfect website builder for creatives or anyone that wants to pour your heart and soul into a gorgeous website, that is sure to impress and look the part with the design flexibility that it offers.

It has greatly improved in features where it was lacking since our previous in-depth analysis last year, refining its UX and customer support and deserving its overall scoring of 4.6/5.

It does however narrowly miss out to Wix, and for good reason. Not only is Wix a better value option for small businesses according to our research (Squarespace scored just 3.6 out of 5 in this category) but it is also easier to use than Squarespace, if only by a smidge.

Overall though, Squarespace is rightfully the second-best website builder for small businesses based on our expert analysis and in depth research. It sets the bar when it comes to help and support and design flexibility, blowing web builders like Weebly and Jimdo Dolphin out of the water. 

But don’t just take our word for it, visit Squarespace today to see whether this could be the ideal fit for your small business website.

  • What are the disadvantages of Squarespace?
    There are only a few disadvantages of Squarespace, which is the good news. For starters, you won't have access to features like abandoned shopping cart notifications, subscriptions, or third party ecommerce API's unless you pay for the advanced ecommerce plan which is expensive. You also may struggle to get to grips with the Squarespace editor, as it is not the most intuitive and easy to use interface.
  • Does Squarespace take a percentage of sales?
    Squarespace only takes a percentage of sales on its 'Business' plan. This transaction fee is 3% per transaction, and has to be paid for every sale made on your website. If however you are on Squarespace's ecommerce specific plans, Basic and Advanced, you will not be charged any transaction fees and Squarespace will not take a percentage of sales. Although you will always have to pay a payment processing fee charge and this amount differs depending on the payment processor.
  • Is Squarespace good for beginners?
    Squarespace makes it super simple and easy to get started, simply select a template and you are good to go! In terms of beginners however, it isn't the best option. Using a platform like Wix may be a better option. Squarespace is certainly the best website builder for creatives, such as artists and photographers - but it takes a little bit of knowledge to fully grasp editor mode for sure.

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Written by:
Ross has been writing for Startups since 2021, specialising in telephone systems, digital marketing, payroll, and sustainable business. He also runs the successful entrepreneur section of the website. Having graduated with a Masters in Journalism, Ross went on to write for Condé Nast Traveller and the NME, before moving in to the world of business journalism. Ross has been involved in startups from a young age, and has a keen eye for exciting, innovative new businesses. Follow him on his Twitter - @startupsross for helpful business tips.
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