8 best website builders for small businesses in 2022

You can't build a small business website without a builder. Using the results from our in-depth user testing, we'll outline the top picks for design, features, and overall value.

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As you can see from the table above, the best website builder for small businesses is Wix. Not only is it easy to use and affordable thanks to its regular deals and discounts, but it also boasts over 800 templates and free 24/7 phone and live chat support for its customers.

Squarespace is close behind, and its design flexibility and stunning templates certainly give Wix a run for its money.

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Overall Score
Based on our in-depth research and user testing








1&1 Ionos

Best all-round website builder for small businesses

Design flexibility & businesses looking to scale

Best for dedicated sales features when selling online

Ease of use and simplicity

Value for money

Cheap builder

Creating a website in under an hour (thanks to its ADI platform)

Reliable servers


£7.50-£27 per month

£10-£30 per month

Use code “STARTUPS10” to receive a 10% discount on all Squarespace plans

$5 – $2,000 per month
(approximately £5 – £1650 per month)

£4.99-£13.99 per month (first term discounts available)

£0-£28 per month

£6.90-£19.50 £1.98-£10.71

Up to 71% discounted with code STARTUPS!

£0-£39 per month

From £9 per month

For small businesses, finding the right builder for getting online is more important than ever. As the cost of living crisis bites, you want a platform that can give you the best value for money. But an opportunity has also arisen.  Consumers are increasingly shopping around for the best business deals and to save on travel costs.

As a result, customers demand high-quality websites that clearly present the important information – such as pricing – are easy to navigate, and have a coherent aesthetic.

This guide will examine the pros and cons of the UK's leading web builders to help you work out which one is right for you. Our top picks are based on hundreds of hours of in-house product research and testing. Plus we've collaborated with real-life small business owners to find out the common pain points, such as social media integrations and page loading time, and which platforms help them overcome these the best.

Or, if you just want to make a quick decision, our handy comparison page breaks down four top web builders so you can easily work out which of our approved picks suits your needs.

Get started with Wix today

We think Wix is the best website builder you can choose for your small business - try it for yourself with a free trial

Free Trial To see why Wix is number one

The best website builders for small businesses

Through our own extensive research and product testing, we've put together this in-depth review of our top picks to help you select the best option for your business.

We've based this evaluation on six main criteria that are important to small business owners:

  • Website features
  • Design functionalities
  • Value for money
  • Help and support
  • Customer score
  • Ease of use

Over the first half of 2022, we've undertaken a fresh analysis of all our top website builders to ensure our ratings and rankings reflect them as they are now.

Wix has held onto its position as the best website builder for small businesses and has seen its score increase for features, design flexibility, and value for money.

Weebly has remained the best value website builder, but it now has a perfect 5 out of 5 score for this metric.

We also added a new provider as a result of our most recent round of research. Shopify recently launched its own web builder platform and went straight into our top three web builders thanks to its excellent offering of sales features and functionality for small business owners who want to sell online.

Use the menu below to find out more about each website builder in detail:

Wix – Best all-round website builder for small businesses

Hound Squad Wix website

Wix is our highest-scoring website builder overall thanks to its intuitive set of features that has definitely been designed with the end-user in mind.

Our research identified marketing integrations as a key area for small business website design, as you need to build your brand to stand out from competitiors. Wix integrates with four marketing apps including Mailchimp and Constant Contact.

Similarly, we gave Wix full marks for its search engine optimisation, or SEO, features (alongside Squarespace). Wix boasts almost every necessary feature to boost your website up the rankings and perform well for search terms.

You'll even be able to integrate with Google Analytics so you can see how many people are visiting your site and where they are clicking.

The only big drawback with Wix is that once you've published your site, you can't change the template. This means that you won't be able to make any large-scale or universal changes to your website at a template level once you're life, and this puts a lot of pressure on your original choice!

In a nutshell – Wix is easy to use, affordable, packed with features, and has an ideal template for most businesses. And if you need to sell online, it also offers industry-leading ecommerce functionality

Number one website builder for price, features and usability.
  • Free trial 14-day
  • Price from £7.50 per month
  • Flexible pricing plans
  • Good balance of easy usability and complex features
  • Customisable, 'drag-and-drop' templates
Summary Wix is the most popular website builder in the UK. The platform has undoubtedly earned these accolades, with an unparalleled list of features and wide-ranging payment options for every budget. Whether you’re new to website building, or a seasoned expert looking for endless customisability, Wix is an excellent choice. Its pricing is also practical for small businesses, with the Unlimited plan particularly good value at just £11 per month.
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Wix rated

  • Unbeatable range of features
  • Over 800 templates to suit every business
  • Intuitive drag-and-drop interface
  • Gives lots of creative freedom
  • Pricing plans to suit all budgets
  • Creates mobile-friendly pages
  • Free 24/7 phone and live chat support
  • Template can't be changed once site is live
  • Free plan site has ads
  • No plan comes with unlimited storage

Wix pricing

You get a lot for your money with Wix. Our top website builder boasts the best range of features around, and at very reasonable prices too. You can get started with Wix from as little as £7.50 per month.

Although its plans may not be as cheap as competitors like Weebly (which scores a perfect 5 out of 5 in the value for money category!) Wix wins in almost every other area owing to its fantastic functionality and features, meaning you certainly get more bang for your buck with this web builder.

Click any of the plans below to head straight through to the Wix website and start comparing packages.

Top Tip: Wix frequently runs deals and discounts in the form of limited time flash sales. Visit our Wix flash sale page to see the latest deals.

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Free trial?

Connect Domain




  • Low-cost plan
  • Adds custom domain
  • 24/7 customer care
  • Custom domain
  • Remove Wix ads
  • Free SSL certificate
  • Unlimited bandwidth
  • 10GB storage
  • 1 hour of video
  • 35GB storage
  • 5 hours of video
  • Priority customer care

For more information on how the different plans compare, check out our dedicated Wix pricing page.

Wix: The Verdict

Wix is an intuitive drag-and-drop website builder that creates beautiful, professional sites. According to our researchers, it's our best overall website builder. It's also the top website builder for features and ease of use, and the second best for design flexibility, being narrowly beaten by Squarespace owing to its industry-leading template design and customisability. 

As a professional, flexible and easy-to-use website builder, we cannot recommend Wix more highly to our readers. It has over 800 stunning templates, robust ecommerce capabilities, and the best drag-and-drop tool we tested.

That means whether you're completely new to creating websites or keen to customise every inch of your online identity, we think you'll be chuffed to bits you went with Wix.

Read our in-depth Wix review for more information

Squarespace – Best for design flexibility & businesses looking to scale


Squarespace template

We analysed Squarespace's website features in five categories: Design, Builder, Business Tools, Functionality, and Tech. Overall, it achieved the highest marks of any other builder to get 130/150. That means there's very few functions your website won't be able to carry out – great for cementing a USP for your online page.

In particular, we think Squarespace stands out from the market for its website redesign capabilities. Technology is constantly updating and small business owners have told us they can struggle to maintain a competitive site if they don't consistently update their website with the latest tools or features.

Thankfully, Squarespace users can easily make changes to your website using the platform's simple drag-and-drop editor. Its simplified back-end experience means you can reset style settings in the click of a button – without creating a new site.

Although drag-and-drop is always helpful, we'd say Squarespace is a tad more difficult to use than other web builders – it did score a reasonable 4 out of 5 in the Ease of Use category, but this is easily beaten by Wix's 4.4 out of 5.

In a nutshell – choose Squarespace if you’re after stunning template designs and great search engine optimisation features.

Ideal for professional, creative website building and businesses that appreciate the best help and support available on the web builder market.
  • Free trial 14-day
  • Price from £10 per month Use code "STARTUPS10" to receive a 10% discount on all Squarespace plans
  • Over 100 stunning prewritten templates
  • Best knowledge centre on the market
  • Use code "STARTUPS10" to receive a 10% discount on all Squarespace plans
Summary Squarespace scores extremely highly for creative professionals, and boasts impressive blogging tools. It features over 100 template designs which are fully adaptable to mobile devices, and visually, its websites are unmatched. Recently, vast improvements have been made in vital areas like UX, and the expanded feature list makes great value for money at £15 per month for businesses. However, these incredible designs and templates mean Squarespace's sitespeed can be affected and this is definitely an area that needs improvement. The customisation of the site's features and functions could also be further improved, particularly when compared to Wix.
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Squarespace rated

  • Over 100 flexible, design-focused templates
  • Affordable pricing
  • Suited to small businesses
  • Design Hero – ideal for creatives
  • Best knowledge centre on the market
  • Excellent analytics and reporting features
  • Great email and social media support
  • Less easy to use than other website builders
  • Only able to customise a slight portion of the site's features and functionalities
  • Sitespeed needs improvement, poor results due to heavy designs

Squarespace pricing

There’s only £5 per month between the Personal plan and the Business plan – and we think for that amount, it’s certainly worth the upgrade. You’ll benefit from a professional email address as well as a heap of marketing functions.

Plus, as 58.4% of internet users now reportedly purchase a product or service online each week, you'll benefit greatly from the ability to take payments through your website.

And right now, Startups readers can use the code “STARTUPS10” to receive a 10% discount on all Squarespace plans. Just enter the code at checkout.

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Personal Plan

Business Plan

Basic Commerce

Advanced Commerce

Our dedicated Squarespace pricing page has lots more info on what is included in the different plans, and which plans suit which types of businesses.

Squarespace: The Verdict

Squarespace is a dream for creative types, especially if you love playing around with style. The templates really are stunning, and a huge reason why Squarespace is our top choice for the best website builders for photographers.

But it's not all surface.

As well as being the best for design flexibility (4.7 out of 5), our researchers rated Squarespace as the best website builder for help and support (for which it received a perfect 5 out of 5), and it received the second best features score, and the second best customer score (behind Wix for both), which measures how likely someone would be to recommend the provider to a friend.

Read our in-depth Squarespace review for more information

Wix and Squarespace are our top two highest-rated website builders. But how do they compare to each other? Read our guide to Wix vs Squarespace for small businesses to find out.

Shopify – Best for dedicated sales features when selling online

shopify web builder

Shopify is our third highest scoring web builder for small businesses, achieving an overall rating of 4.4 out of 5, alongside GoDaddy. This is thanks in large to its incredible sales features, which will enable you to build your website and get selling online in just minutes.

After all, it was originally created with one purpose: to help you build an online shop. So if this is your goal, we would strongly reccomend.

Its industry-leading range of sales features, includes abandoned cart recovery, unlimited products, and professional sales reports, all of which will help you streamline the sales process, increase conversions, and make selling to your customers as simple and easy as possible.

What's more, you get access to all of this on Shopify's most basic paid plan. This is in contrast to builders like Squarespace and Jimdo, which offer no or very limited sales functionality on their equivalent plans. This is why we have scored it a respectable 3.9 out of 5 in the website features category.

With Shopify you also have access to hundreds of store themes, designed specifically for those businesses looking to sell their products and services online. So, while other web builders, like Squarespace, certainly have more beautifully crafted design templates, their themes weren't designed with as much of a sales-centric focus as Shopify's were.

Another big benefit of using Shopify as your web builder is that once your website is set up and good to go, you have the joy of having access to its 8,000-plus apps. These include integrations with CRM systems to improve the customer post purchase experience, and plug-ins with dropshipping platforms.

That said, despite its strong scoring and third place ranking, Shopify does have its drawbacks. It scored averagely in the value for money category, with a rating of 3.6 out of 5.

This is largely due to the fact its basic plan offers many of the same features As Wix's unlimited plan, but for a substantial amount more (£23 compared to £11). This is a substantial jump in price, particularly for a small business owner looking to build a website and keep costs low.

Shopify's sales features are unrivalled. This is why it is ranked as our second best ecommerce platform for small businesses. For more information on its ecommerce offering, visit our dedicated Shopify review

Shopify is the ideal platform for small retail businesses that want to build a website and start selling right away.
  • FREE TRIAL 14-day
  • PRICE FROM £5 per month
  • Best range of apps and extensions
  • Preempts and predicts what a merchant might need next in all aspects of creating a website
  • Easy drag-and-drop functionality allowing you to design your website with limited fuss
Summary Shopify is perfect for users looking for that all in one online store solution. Its ability to predict what a merchant will need next when creating a website is a brilliant feature, and its countless apps give you complete control over your business, enabling you to grow through diverse multi channel integration options and automated SMS and email marketing. It is definitely better suited to store owners with complex, larger inventories and because there are fewer built in features, using the platform can get expensive compared to other feature-filled competitors like Squarespace and Wix. As a web builder, it offers reliable website hosting, domain name registration, and stock photos. And to top it off, you'll get access to a 24/7 customer support team.
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Shopify rated

  • Offers the highest number of sales features, averaging 61/65 across the 13 sales specific areas evaluated - perfect for businesses selling products and services
  • Shopify is an entirely customisable platform – should you require a bespoke feature it can assist, directly within the builder, on the template you choose, or through its app market
  • Access to over 8,000 apps - including integrations with CRM systems to improve customer journeys, as well as with order fulfilment and dropshipping plug ins to ensure sales go smoothly. This is unlike other providers like Jimdo and Weebly, which offer limited integrations
  • Have the option to hire a Shopify Expert that specialises in building websites, should you want to hire a developer to build an open source, entirely custom website.
  • Although it has brilliant sales features, Shopify imposes transaction fees if you don't use its own payment gateways - meaning it's not the best for value for money
  • Pick your template wisely, as you will need to reformat your entire site if you decide to switch themes once your website has gone live
  • Only scored 3.5 out of 5 for help and support. Has limited online resources to help its web builder customers compared to the likes of Squarespace and Wix.

Shopify pricing

As discussed, Shopify isn't the most affordable web builder available for small businesses, which is why it scored an average 3.6 out of 5 in this category. Value for money is an important factor when you're starting out, as you want the most bang for your buck.

Weebly scored the highest in this category, and is considerably cheaper than Shopify. Even though our third place web builder does offer a starter plan, which will set you back just £5 per month.

But, like Wix's Connect Domain plan, functionality on this starter plan is limited. You don't actually get access to all of Shopify's excellent sales features or its website templates, which is the primary reason you would want to use Shopify as your website builder.

Instead, you are able to sell on your social media channels, with pre-made product-ready pages available for you to use.

It does have a variety of plans covering all bases, this is definitely a plus and for those businesses looking to scale, Shopify's advanced plan is fairly priced considering the advanced reports and calculated shipping rates at your disposal.

Click any of the plans below to head straight through to the Shopify website and start comparing packages.

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Basic Shopify




  • Sell your products through social media, email, SMS, and WhatsApp
  • Unlimited, design ready product pages
  • Contact page for customer inquiries
  • Unlimited products
  • Abandoned cart recovery
  • Online credit rates: 2.2% + 20p
  • Professional reports and analytics
  • 5 staff accounts
  • Online credit rates: 1.9% + 20p
  • Advanced reports
  • Calculated shipping rates
  • Online credit rates: 1.6% + 20p
  • Fast replatforming compared to other vendors
  • 18% higher conversion with Shop Pay and a 60% faster checkout
  • Multiple currencies and languages

Shopify: The Verdict

Because Shopify was built originally as an ecommerce platform, online store considerations have been factored into every feature, every theme, and every design tool.

This makes it unique from other website builders on our list, in a very positive way. Platforms like GoDaddy and Squarespace have historically been created as web builders, adding ecommerce functions to their infrastructure afterward.

This has resulted in a more clunky, awkward sales experience for your customer. Whereas with Shopify, the customer purchase experience is seamless.

This is one of the primary reasons why it scores a strong 4.4 out of 5 overall as a website builder, rightfully earning its place in our top three platforms.

But its customer score also needs to be mentioned, achieving an impressive 4.5 out of 5, only 0.1 points behind Wix, our top website builder.

One Shopify user summarises why the platform is regarded so highly:

It doesn't pretend that building a website is simple. When building an online store, you have to be professional and know lots of inventory things, prices and variants. I like with Shopify that it's just all out there, ready to fill it in, and you can run a real business if you want and if you are up to it.

GoDaddy – Best for ease of use and simplicity

GoDaddy (1)

According to HubSpot's web traffic analytics report 2022, mobile devices are responsible for 41% of web traffic. We tested GoDaddy for ease-of-mobile-use and found it very mobile-friendly. You can use the GoDaddy mobile app to keep testing the website on real mobile devices – dramatically increasing the number of potential customers that will interact with your site.

Plus, you'll be able to manage your products, find a domain, and start a website from your phone. Users can also access GoDaddy Studio, a free content creation tool that can be used both as a mobile app or on your desktop.

That being said, like the other website builders in this list, GoDaddy does have a slower page loading time on mobile than desktop (3.8 seconds longer, on average). 

The app’s advanced image editor is designed to help small businesses to quickly and effortlessly create professional looking content – such as promotions, business announcements, logos, and ads – across multiple platforms including Facebook, Instagram, Pinterest and Twitter. It's a great tool for businesses that are still getting off the ground.

In a nutshell – GoDaddy is a super simple website builder with limited but useful features and a pretty reasonably-priced range of plans 

An easy-to-use website builder with good support for beginners
  • Free plan Yes
  • Price from £4.99
  • Great value for money
  • Excellent SEO support
  • Quick and easy to create a website
Summary GoDaddy is known for making it easy for small business owners with little or no website building experience to start growing their business online. Whereas most website builders focus on giving users absolute freedom to create whatever type of website they desire, GoDaddy gets that for a website to be successful online, it needs to be optimised to ensure you're driving as much business as possible. Prices range from £4.99-£11.99 per month for a regular website, and £13.99 per month for an online store.
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GoDaddy rated

  • Simple sign-up process
  • GoDaddy Studio specialist package for early stage businesses
  • Powerful SEO tools for brand building
  • Competitively priced
  • High website restoration cost if you want to relaunch your site
  • Limited template customisation options
  • Not the best live chat support if you encounter an issue

GoDaddy pricing

Ranging from just £4.99 to £11.99 per month for non-commerce plans, GoDaddy's plans are very affordable and give you everything you need to make a great website.

And, having really stepped up its game recently in terms of the quality of features on offer, its help and support, and creative freedom, it's actually gone from being our worst value for money website builder to being our third best.

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GoDaddy Ecommerce

To get a much deeper insight into what the different GoDaddy pricing plans actually offer, jump to our GoDaddy pricing page.

GoDaddy: The Verdict

GoDaddy has definitely come on leaps and bounds since we last rated the best website builders for small businesses a couple of years ago.

Back then it was our lowest-ranked website builder overall, as well as our lowest-ranked for several key metrics, including help and support, value for money, and customer score.

Now it's our fourth best overall, and our third best for design flexibility, value for money, help and support, and customer score, and our second best for ease of use! The latter means getting a site up and running with GoDaddy will be quick and easy for small business owners who are short on time — and tech or coding skills.

The web builder has seen a huge improvement in quality since our last round of research, and we'd now highly recommend GoDaddy for anyone who wants a thoroughly decent, affordable, and easy-to-use website builder. However, if you'd like something that takes functionality andfeatures to the next level for a slightly higher price tag, we'd definitely recommend Wix.

Read our in-depth GoDaddy review for more information

Weebly – Best for Value for Money

weebly editor

Our testing found that Weebly also has the second-highest number of third-party apps in its marketplace – just behind industry-giant Wix. Extensions are very important for building a website as the more options available, the more benefits you'll be able to bring to your customers.

Weebly, unlike our second-place builder Squarespace, allows users to add a chatbot to your page (so you can give users a specialist sales representative if they need help) and webforms (so you can gather information from your customer for improving your site or issue marketing emails).

Handily, you also don't need to use any code to add these extensions into your website, so you won't be hindered if you don't have software development experience.

The area we don't think Weebly does well is internationalisation. Compared to first-place Wix, which scored 100/100 in our review process, Weebly gets just 17/100.

This is because it's lacking key functions that will enable you to advertise to customers outside of the UK. You won't be able to display your content in multiple languages and you won't be able to sell in multiple currencies if you're running an online store.

In a nutshell – Weebly scored pretty highly in our testing thanks to its great value and huge app store. This is balanced out by a lower design flexibility score, though. 

Simple, no-fuss website builder with low-cost pricing.
  • Free trial Free plan
  • Price from £4 per month
  • Good integration with other apps
  • Simple, easy-to-use interface
Summary Weebly pricing starts at just £4 per month – its USP is simple, low-cost website building that uses drag-and-drop tools for a simple user experience. Upgrading to the Pro plan gives you a wider choice of more advanced features. However, we think Weebly is only the better choice for SMEs working with very small budgets.
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Weebly rated

  • Highest value for money score
  • Well-stocked app store offers plenty of variety
  • Free domain with pro plan
  • Paid plan required to access most apps
  • Basic templates and the lowest design flexibility
  • No self-restore option for offline sites

Weebly pricing

Offering one of the cheapest paid plans going, upgrading your Weebly site should be a no-brainer. You’ll instantly get your own domain name, plus access to its huge app store

Weebly is actually our best website builder when it comes to value for money. Our researchers scored it a perfect 5 out of 5 for this metric, taking into account the quality of its offering and the price of its plans.

Our full guide to Weebly pricing has more information about the offers available.

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Weebly Connect

Weebly Pro

Weebly Business

Weebly Business Plus

  • Low cost plan
  • Adds custom domain
  • Cheapest plan that removes Weebly ads
  • Lets you sell online
  • Phone support
  • Comprehensive ecommerce features
  • Pop-up notifications
  • Advanced ecommerce statistics
  • Abandoned cart emails
  • Real-time shipping calculator

Weebly: The Verdict

If you’re just looking to get your new website off the ground for very little money, Weebly is the perfect website builder for you. While the templates are basic, there are lots of apps you can add to your site to give it ecommerce and marketing capabilities, plus integration with social platforms. 

Although upgrading to the Pro plan gives you the option to add HD video and audio to your website, Weebly still trails Wix and Squarespace when it comes to innovative template features. 

A little like GoDaddy, Weebly is perfect for no fuss, low cost website building. 

Zyro – Best cheap website builder

Zyro screenshot

Zyro is still a relative newcomer to the website builder market. However, that doesn't mean it should be forgotten.

At the end of 2021, Zyro celebrated having 100,000 website built using the platform. Such impressive figures are demonstrative of the small business focus that Zyro has mastered.

The platform's biggest pull factor is undoubtedly its low-cost pricing plans which are great for startups looking for minimal overheads.

However, this USP doesn't stop there. Zyro's substantial list of advanced functions means it can play the role of multiple people in your organisation. Users can build a logo in Zyro, plus there's an AI writer to create quality content for your site in an instant, for free and an AI business tool that helps you to generate business names.

There are drawbacks to the low cost. You won't be able to implement a members' area on your website, so it's not great for large businesses that want to build a community of customers. Similarly, the blogging tools leave much to be desired with no ability for users to add comments.

In a nutshell – Zyro makes it cheap and easy to get a business website up and running with minimal fuss, though that does come at the expense of in-depth features and unique designs.

Great first term discounts make this a very affordable website builder.
  • Free plan Yes
  • Price from £6.90 per month
  • Affordable first term deals
  • Easy to use for beginners
  • Free domain
Summary Zyro is a simplistic and low cost website builder with decent first term discounts. However, it's features are not as sophisticated as rival website builders and it doesn't offer much in the way of design flexibility. Use our special customer discount code STARTUPS to get up to 71% off, which includes a free domain, and a free 3 months with any annual plan!
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Zyro rated

  • Low prices
  • No time limit on free plan
  • Easy to use
  • Limited features compared to other web builders
  • Lacks creative flexibility, making it hard to build a truly unique website

To see how Zyro compares to the granddaddy of all website builders, take a look at our Zyro vs WordPress.com head-to-head comparison.

Zyro pricing

Zyro has one non-commerce plan: Zyro Website (£6.90 per month). While its plans aren't expensive, when compared against the quality of its service, our researchers scored it 3.8 out of 5 for value for money, making it joint bottom with 1&1 for this metric.

That said, Zyro does offer excellent deals for the first year. At the moment, you can get the basic plan for £1.98 per month (saving 71%) and the Business plan for £3.15 per month (saving 58%).

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Free trial?



Advanced Store

£6.90 per month

£7.50 per month


To see how Zyro stacks up against our top rated website builder, take a look at our Zyro vs Wix comparison page.

Zyro: The Verdict

If you want to get your website up and running with minimal fuss (and with plenty of support should you need it) Zyro is the website builder for you. Instead of offering you a bewildering array of templates, Zyro just chooses one of its simple but effective website designs for you based on your answers to a few questions.

However, this simplicity does come at the expense of in-depth features and design flexibility – businesses after a more complex website may want to look elsewhere.

Jimdo – Best for creating a website in under an hour.


Jimdo is our joint-lowest scoring website builder for features on this list, alongside Zyro and 1&1. That's because it offers very little in terms of marketing integrations – an important aspect for small businesses starting a website to grow their customer base.

You'll only be able to integrate with Facebook and Instagram using Jimdo. You also won't be able to add a live social feed to your website, which limits the number of channels you'll be able to attract customers through. Instead, we recommend Wix as our top website-builder for brand building.

Jimdo's biggest strength lies with its quick setup time. There are 15 templates to choose from. You can use either Creator, a template-based drag-and-drop builder, or Dolphin, an AI-based builder that will create your website for you in only three minutes.

There's also an easy-to-navigate knowledge centre on the Jimdo website with all features sorted into twelve different guides including ‘Content', ‘SEO', and ‘Store' for ecommerce capability.

We think SME owners that just need a low-maintenance website or online presence to advertise their business will find Jimdo enormously beneficial to get a website up and running in under an hour.

In a nutshell – Jimdo offers great value for money but the design options are limited and the website features are poor

Easy to use but doesn't offer many options
  • Free plan Yes
  • Price from £0 per month
  • Easy to use editor
  • Great help and support
  • Cheap plans
Summary While its overall score puts it quite low in the pecking order of our top website builders, Jimdo certainly offers good value for money. Its website features might be basic, and its templates and design flexibility limited, but you get generous allowances on storage, the Artificial Design Intelligence tech offers a really easy building option for beginners, and the help and support is genuinely useful. Overall, a simple but effective website builder with competitive pricing and a helpful ADI product.
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Jimdo rated

  • The editor is easy to use for beginners, and Jimdo's ADI technology can build a website for you
  • Great value for money – second-highest score for this metric
  • Worst range of features of our top website builders
  • Website templates are basic and limited

Jimdo pricing

Jimdo’s prices are transparent, and pretty reasonable for a top website builder, with our researchers scoring it second highest in terms of value for money. Although there are cheaper plans around, you get a lot for what you pay with Jimdo.

In fact, our user testing revealed that value for money is an important area for small business website building. Jimdo scores an impressive 4.6 out of 5 in this area.

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Grow + Legal


£9 per month

£15 per month

£20 per month

£39 per month

Jimdo: The Verdict

Our user testing found that Jimdo's ADI functionality meant it was easy to build a website with, however this did also mean a frustratingly limited selection of template options and restrictive design flexibility.

That said, Jimdo does have a nice range of third-party apps you can use to enhance your small business website.

But if you’re looking for an affordable and user-friendly web builder, there are definitely other options out there that are cheaper and easier to use.

1&1 Ionos – Best for internationalisation


Simply put, we recommend 1&1 pretty much exclusively for firms that are selling or advertising internationally.

If you're an international courier service or a dropshipping firm, you'll be able to make your website available in 60 languages by activating automatic translations.

You'll also have the fastest overall page loading speed of any other provider on this list, with a response time of 1.1 seconds, on average.

This means if you've got a lot of traffic coming from around the globe, 1&1 will be able to cope with large volumes. There's also sophisticated advertising tools available include meta descriptions and titles to help you reach audiences based internationally.

However, there's a lot to dislike about 1&1 that users should be wary of. Our testers found its marketing tools incredibly basic. You can integrate only with Instagram, which is a definite drawback.

There's also no app marketplace. Zero third-party apps can be added to 1&1 stores, which makes it severely lacking compared to rivals like Squarespace.

1&1 Ionos
Good for its very reliable servers
  • Free trial No
  • Price from £9 per month
  • Cheap first time prices
  • Free domain for first year
  • Multilingual websites
Summary 1&1 Ionos is a cheap and cheerful website builder. It has excellent first term discounts. For example, You can use its Starter plan for just £1 per month for the first 12 months. After that it increases to £9 per month. You also get a free domain for the first year. Other than that it's not got much going for it. It's our lowest rated website builder, and the lowest ranked for design flexibility, ease of use and customer score.
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1&1 Ionos rated

  • Decent help and support
  • Substantial first term discounts
  • Multilingual websites offered on some plans
  • Poor design flexibility
  • Quite hard to use

1&1 Ionos pricing

Ionos's regular pricing is pretty average for website builders, but its first term discounts are very good.

You can use the Starter plan (normally £9 per month) for just £1 per month for the first year. And you can use the Plus plan (£15 per month) for £5 per month, and the Pro plan (£20 per month) for just £10 per month for the first six months.

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Free trial?




£1 per month for 12 months

(Then £9 per month)

£5 per month for six months

(Then £15 per month)

£10 per month for six months

(Then £20 per month)

1&1 Ionos: the verdict

The best thing about 1&1 Ionos is those significant first term discounts. For a very small business that's new to website building, £1 a month is a great price to pay for an entry-level product.

However, beyond that, there's not much to recommend it. Even its focus on internationalisation is now starting to be adopted by some of the major players in this space. 1&1 Ionnos is not terrible, but it is our lowest rated website builder overall, and the lowest ranked for design flexibility, ease of use and customer score.

How do I choose the best website builder for my business?

Still unsure which website builder is best for your business? Here are some of the key things to consider.

1) Price vs. Value

Price is the most important factor for many businesses. However, rather than cutting costs, what you really need to think about is: which provider will create the most value for you?

There’s no point downloading a free builder that’s keeping you from impressing your customers or achieving sales targets. Instead, ponder which added features could make a real difference to your business.

2) Time

Time is of the essence for both you and your customers. Thankfully, website builder templates allow businesses to create beautiful websites in a matter of hours, but look into them closely to see which options suit your business and which editors are the easiest to use.

3) Goals

Think – will your customers be looking for an online store? Will your website manager want 24/7 support? What about the ability to grow and customise your site over time?

Pinpoint what you want your website to do both now and in the future to help you find the web builder that's the right fit for you.

Our verdict: the best web builder

Although all of the website builders that feature on our list have their strengths and weaknesses, it’s Wix that clearly comes out strongest with a stellar overall score of 4.8 out of five. As a great all-rounder, it offers feature-rich, beautiful website building at a great price.

If you’re looking to build an artsy website, Squarespace certainly has the feature package for creative freedom, and the best looking templates in the business. Interestingly, it also scored an overall 4.8 out of five owing to its exceptional help and support offering and design functionalities – it scores higher than Wix in both categories.

However, it does fall slightly behind Wix in the categories of Customer Score and Value for Money, and quite a few points behind in the categories of Website Features and Ease of Use.

Shopify is easily the best platform for those businesses wanting to focus primarily on making sales. Even its basic website builder plan comes with some impressive selling features that you won't get on other platforms, unless you pay for the higher premium offerings. This is apparent when you compare Shopify with providers like Squarespace – which offers zero ecommerce functionality on its first few plans.

Weebly and GoDaddy are almost on par with what they offer – cheap websites with no-fuss building. However, if you don’t already have a domain and you’re looking to set one up, GoDaddy offers the cheapest paid plan.

Lastly, Zyro and Jimdo are quite simplistic website builders, and not as feature-rich as some of our other top providers – but they have their benefits. Zyro is pretty easy to use and has a great freemium plan. Jimdo is great if you want to get your new website live in under an hour.

Whichever you choose, make sure it fits your needs and you know how to use it. Many website builders offer free plans and free trials, so it's easy to try out a few and find one that works for you and your business.

The good news is, you could have a site created and live today using any of the web builders in this article. Just click on one of the linked web builder names in this article to start a free trial or plan.

Get started with Wix today

We think Wix is the best website builder you can choose for your small business - try it for yourself with a free trial

Free Trial To see why Wix is number one
  • What is the number one website builder?
    Our in-depth testing identified Wix as the number one overall website builder. It offers an unbeatable combination of great value for money, the widest range of templates around, a huge list of features and an intuitive drag-and-drop website design tool.
  • What is the cheapest website builder?
    With plans starting from just £7.50/month, Wix is the cheapest website builder in our ranking, and it’s the best! Yes, for very affordable prices, Wix offers everything you need to get a professional business website up and running with ease.
  • Can I build a free website?
    Absolutely. There are free website builders, such as Wix, that you can use to design an online face for your business completely free of charge. However, there are drawbacks to any free software which means it's not the best choice if you want to grow into a successful small business. Wix's free plan mandates having a Wix-branded domain, for example.
  • Is Wix reliable?
    With over 200 million users worldwide, Wix is certainly safe to use. Our researchers found Wix to be one of the most full-featured and easy-to-use options on the market - without sacrificing on affordability. We recommend it as a reliable platform for building an attractive and functional website.
  • Which website builder has the best templates?
    Squarespace has the best templates hands down. This style-conscious web builder offers a great variety of fully-optimised, beautifully-designed templates to suit a wide variety of businesses, and plenty of design flexibility means you can really personalise them for your business.
  • Is it better to build your own website or use a website builder?
    Building your own website is a tricky process that requires software development experience. We recommend that you use a website builder instead unless you're really confident with coding.

Does my business need a website builder?

Quite simply, website builders are a game-changer for small businesses. They're specifically designed to help people who are too busy running a business to get online, and their huge popularity is down to the fact that they’re much less expensive and much easier than hiring an independent website developer.

The best part? The top web builders allow you to create websites that are just as professional-looking and easy to customise as if you'd hired a freelance coder. Simply put, if you’re not online, you really are missing out on potential sales and customers.

Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free advice and reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

Ross has been writing for Startups since 2021, specialising in telephone systems, digital marketing, payroll, and sustainable business. He also runs the successful entrepreneur section of the website.

Having graduated with a Masters in Journalism, Ross went on to write for Condé Nast Traveller and the NME, before moving in to the world of business journalism.

Ross has been involved in startups from a young age, and has a keen eye for exciting, innovative new businesses. Follow him on his Twitter - @startupsross for helpful business tips.

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