How to start a restaurant business Follow these simple steps to start a restaurant Henry Williams January 18, 2022 23 min read About us Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. Our site is governed by the Startups editorial manifesto. This article was co-authored by: Henry Williams Content Manager Robyn Summers-Emler Grow Online Editor The massive impact of COVID-19 on the hospitality industry has been well documented – with industry data showing a tenth of the UK’s restaurants failed to survive the pandemic.However, with the economy recovering and venues reopening, cautious optimism is creeping into the sector once more.Significant challenges like staff shortages and supplier issues still remain, but there’s definitely a sense that the crisis caused by lockdown does mean there are new opportunities for new entrants.This means, if you’re considering starting a restaurant business, then now is actually a pretty good time to take the plunge, especially with the closures meaning there’s plenty of attractive spaces available. Startups.co.uk can help your business succeed At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. We have helpful resources for helping new businesses get off the ground – you can use the tool below to get started today. What Does Your Business Need Help With? Choosing a POS System Creating a Website Getting a Business Loan Project Planning Get Started This comprehensive guide includes expert insight on all the key parts of starting a restaurant business – covering everything from writing a restaurant business plan to choosing a premises, deciding on an interior style and hiring staff. This article will cover Write a restaurant business plan Conduct market research Restaurant layout, interiors, and design Restaurant website design ideas Buying restaurant premises Restaurant supplies, utilities, and catering equipment Restaurant recruitment Next steps How to write a restaurant business planThe business plan. Often missed by the over-eager, over-confident, or lazy, but a vital document for every business.It’s essentially the recipe for your restaurant. And, like a classic recipe, there are steps and ingredients that can’t be missed, and those that can be amended and adapted to personal preference or different circumstances.After all, the best chefs know how to make the classics, but they also know when to add their own flourish.So, what is the recipe?Executive summary – a brief overview of your restaurant and the contents of your business planYour concept – details about your restaurant concept, the food you’ll be serving, and the inspiration behind the concept; an overview of your serving style (will it be counter service or table service?) and your USPsThe market – detail the state of the market both locally and on an industry level, and explain why you see an opportunity for a new restaurantCompetitor analysis – provide details about your competitors and how you will sit within the marketTarget market – explain who your target audience is, and how your concept will appeal to them: how old are they, where do they live, and what’s their income?A sample menu – to give an idea of the kind of dishes you’ll be serving, including pricesDesign – you probably won’t have premises or even finished designs to show, but try as much as possible to give an idea of the style and atmosphere you want to createLocation – highlight potential areas and localities, and explain why they would provide a good location for your business. Also explain what you’re looking for in terms of square footage, visibility, parking and access, etc.Management team – include a brief overview of yourself and the team you have hired so far, highlighting your relevant skills, qualifications, and experienceMarketing – provide a comprehensive marketing plan, explaining how you are going to market your restaurant both pre- and post-launchBusiness model and business structure – explain your monetisation strategy, including your price point/expected profit marginsFinancials – this is a key section and one that you must get right, particularly if you’re seeking investment or funding. Many people employ the services of a professional accountant to help them with this area. Within the financials, you’ll need to include:Pro-forma profit and loss statement for the first three to five years of operationsBreak even analysisCapital requirements budgetThe above is merely a brief overview of what to include. Read our guide on creating a restaurant business plan for a more in-depth look.Need help organising?Starting a restaurant is a long process with a number of steps to complete.We recommend that anyone looking to get started considered project management software. It can help you stay on track, assign roles, and keep tasks streamlined.Find out which project management tools we recommend today. Restaurant market researchLike the stock in a good casserole, market research is the foundation of a successful restaurant.Below, we investigate the state of the current UK restaurant scene, and explore how you can use market research to refine your proposition.UK restaurant industry analysisIt’s hard to overstate the impact of COVID-19 on the UK restaurant scene, with a report by UK Hospitality finding that, between the start of April 2020 and the end of March 2021, sales in the hospitality sector (which includes restaurants) fell by an estimated £80.8bn.However, the importance of the industry to the UK economy was underlined by the fact that, according to ONS data, the full reopening of dining venues helped drive a 0.4% growth in overall economic performance in August 2021.Restaurant trendsHere are some of the trends impacting the UK restaurant industry:Increasing adoption of tech – EHL insights has identified several digital tools whose use is rapidly growing in UK restaurants, including EPOS systems, digital menu boards for kitchen staff, online table reservation systems, QR code menus, online ordering, and inventory management software.Vegetarianism, veganism, and flexitarianism – Whether it’s due to personal beliefs or increasing awareness of the impact of food production on climate change, people’s diets are changing, and lots of people are wanting to either eat less meat or no meat. A Statista survey in 2021 of 2,000 UK consumers found that 7% of respondents followed a vegetarian diet and a further 3% followed a vegan diet. Moreover, YouGov research has found that an estimated 13% of the UK population is flexitarian (vegetarians who occasionally eat meat).Experience dining – For many diners, the food is only the start of the restaurant experience, and original venues that offer unusual dining experiences are thriving. For some examples, check out the box below.Transparency, sustainability, and trust – Consumers are becoming much more concerned about the social and environmental impact of the brands they choose, and expect them to be accountable. Recognising this, the famous Michelin guide has introduced a Michelin Green Star that highlights restaurants leading the way in terms of environmental sustainability. Experience dining – the best restaurant conceptsFor your inspiration, here are four of the most unusual restaurant concepts the UK has to offer.Dans Le Noir?This global chain asks its diners to give themselves up to the unique sensory experience of dining blind, while being served by visually impaired waiters. The aim of the concept is to remove the influence of sight when eating – to better focus on taste, smell, and texture – while learning about blindness and disability.BustronomeBustronome is definitely a dining experience with a difference – you’ll be treated to a meticulously prepared meal on board a double decker bus that provides 360 degree views of London’s iconic landmarks. In between bites, you can use audio pens to learn more about the sights you’re passing, and the combination of top-notch suspension, careful driving, magnetic cutlery and wine holders stops things getting messy.The Candlelight ClubShhh, what’s the password? The Candlelight Club is a pop-up, prohibition-era speakeasy hosted in different secret London locations and lit entirely by candles. As well as cocktails and fine dining, you’ll be treated to cabaret and jazz – and of course, everyone dresses up like it’s the 1920s.SiloClaiming to be the world’s first zero waste restaurant, Silo’s concept is built on a pre-industrial food system, maximising sustainability in its menu and minimising waste. This attitude even extends to its fixtures and fittings, with all furniture made from recycled materials. Restaurant ideas and brandingHopefully you’re here because you already have a unique restaurant proposition, and your market research has proved that there’s a demand for this concept in your area.Now it’s time to bring your restaurant to life by creating a compelling and recognisable brand.Restaurant namesYour restaurant name might be the first thing prospective customers learn about you.It should therefore reflect your brand, help you stand out in a competitive market, and appeal to your target market.What makes good restaurant names? It should:Leave a lasting impressionBe easy to pronounce and/or spellReflect your conceptOh, and it’s also advisable to avoid existing, well-known and trademarked names. Even if your family name is McDonald, you really shouldn’t be calling your restaurant that (or anything that sounds similar) unless you want to give the impression that you’re trying to imitate your competitors. You could also be sued.Creating a restaurant menuYour menu design is a reflection of your restaurant as a whole, and it’s one of the main things potential customers will base their decisions on.A well written, simple restaurant menu design should be descriptive, easy to read, and not too cluttered. It should also complement your theme.Golden rules for a restaurant menu:Break your dishes down into clearly identified sectionsHighlight special or popular dishesPay close attention to your dish descriptions – explain what dishes are in an eloquent way that really sells them (but is also accurate!)Include allergy and dietary informationAs a general rule, we’d advise you to avoid:Clip art – why not try Shutterstock instead?Too much technical jargonToo many disclaimers – you want to tell your customers what you can do for them, rather than pointing out all the things you can’t!Difficult to read fontsLaminating your menu (looks tacky)Making your dish descriptions too long Restaurant layout, interiors, and designYour restaurant layout will have a significant influence on your customers’ experience, so judicious use of space is paramount.There are a number of factors that come into play here. You want the maximum number of covers the floor space allows for, without sacrificing the comfort of your diners, or impeding the flow of staff and customers around the restaurant.To learn more about restaurant design and layout, we spoke to Lauren Woodhouse from West Yorkshire-based LW Interior Design, who specialises in restaurant, bar, and hotel interiors.Basic restaurant layoutIf you’re buying an existing establishment, or if you’re constrained by structure, you might not have the luxury of deciding exactly where everything goes. That said, as much as possible, Lauren says you should follow these basic restaurant layout rules.“The bar should always be the focal point of the room. You should be able to see it from all corners, and it should make an impact on the customer as they enter. It should be well lit and attractive.“However, if your idea is to have a feature kitchen where your diners can see the food being prepared, then this should overtake the bar as the focal point, allowing the chefs to take centre stage.“Otherwise, the kitchen should be situated at the back or at the side of the room, and staff should have a good walkway through the tables so they’re not holding plates over other diners heads in order to get through.“Any stairs in a restaurant should be towards one of the outer walls, so that if anyone is going up/down, they don’t have to walk through other diners to get to them. Customers should be able to enter the restaurant and turn right or left to find the stairs, and have good access through.“The toilets should be situated towards the back of the restaurant, or downstairs. They should, where possible, have a good lobby/entrance vestibule so that the door doesn’t open from the toilets onto the restaurant, and diners should not be able to see into the toilets when the door is open.”Restaurant table layoutAs we mentioned above, there’s an art to finding the perfect ratio of seating to floor space.Woodhouse explains how you can find the ideal balance:“This completely depends on the size of the space: you don’t want to have too many tables and your diners to feel cramped, but you also don’t want to have too few and your space to feel empty even when all of the covers are full.“As long as your customers can get around without bumping into others, and have enough space between their chair and the diner behind/to the side of them in order to sit comfortably and enjoy their meal, then you have the perfect number of covers.”Restaurant interior designUnless you know yourself to have a keen eye for style and detail, it’s worth finding an interior designer. Find someone who’s keen to work with you to bring your vision to life.“Ambience plays a key part in a customer’s feelings towards a restaurant. It’s good to play on the five main senses; sight, hearing, touch, taste, and smell all play a huge part in helping someone to decide whether they love or hate your restaurant.“Many trends can work well together, but you also have to be careful not to use too many in one space!“Deep, luxurious velvets are huge at the moment – they look and feel stunning, and can take a restaurant from fast food to fine dining easily! Nature is a huge trend as well. Greenery, whether faux or real, can create a sense of the outside within, and can be used to section off areas of the restaurant without a wall. Rattan style furniture and earthy tones are also used to a similar effect, and can make diners feel more relaxed.”Lastly, is there anything you should avoid?“Cold colours and textures! A restaurant is supposed to be a place that you can go with friends, family, and loved ones; somewhere that you can feel comfortable and enjoy a meal and drinks in your own time. Cold colours and textures include bright colours, too much white, and lighting…“Don’t get me wrong, all of these things can look amazing when used correctly, but all together they create a cold atmosphere and the feeling of ‘fast dining’. They don’t make customers want to stay around and take their time.” Restaurant website design ideasCustom building a website with a developer can be extremely expensive.Using a website builder, you can now get a professional-looking restaurant website up and running in a matter of minutes.It’s a bit like buying a ready meal.What’s more, many of the top platforms offer specific templates that are tailor-made for restaurants. You can see our choice of the best restaurant website providers below.1. Squarespace – offers stylish templates and online booking capabilities2. Wix – offers affordability and premium features3. Square Online – offers a completely free tool for building a restaurant website and online ordering pageSee a template you like the look of? To sign up, simply click on one you like the look of!You can find a more comprehensive guide to designing a restaurant website here.1. SquarespaceChoose for stylish templates and online booking capabilitiesAnyone after a stylish, high-spec restaurant website should stick with Squarespace. Its online booking functionality and EPOS integrations are major ticks on the list, too!Take a closer look at Squarespace here.WixChoose for affordability and premium featuresWhether you're looking for a basic restaurant website or one with bells and whistles, Wix offers a free plan option and affordable premium plansTake a closer look at Wix here.Square OnlineOffers a completely free tool for building a restaurant website and online ordering page They say there's no such thing as a free meal, but Square Online not only allows you to build and launch your restaurant website for free, it also allows you to create an online menu and online ordering page.Take a closer look at Square Online here. Interested in setting up online ordering for delivery, takeaway and click and collect?We also feature Square on our dedicated page on the best online ordering systems for delivery and takeaway. Take a look to find out if one of these systems could open up a new stream of sales and revenue for your hospitality business. Buying restaurant premisesImagine that feeling when you sign on the dotted line and receive the keys to your restaurant premises… That first concrete sign of your dreams coming to life. Your restaurant incarnate.But that feeling can quickly fall apart if you don’t have the right place. This will depend a huge amount on…LocationWe spoke to Thibault Bouquet de Jolinière and Youri Michel, two of the co-founders of The Initiative Group, who know a thing or two about buying restaurant premises.The Initiative Group are a French team who have launched and managed an eclectic range of hospitality outlets, from five-star hotels to nightclubs, in London and across the world over the last decade.According to Bouquet de Jolinière and Michel…“Location is always the most important factor in the decision. You should be aware of both good and bad competition around you. Being alone in the area of your choice will increase the time needed to become profitable, whereas if there are already a few successful restaurants nearby, then people will already be travelling to and from the area to eat.”Buying premisesThe easiest way to obtain premises for your restaurant is to take over a pre-existing establishment. If you’re lucky, you might even find one with a fully-kitted out kitchen and a bar.BusinessForSale.com has a dedicated section for restaurants, which lists the asking price, current turnover, and net profit (often on request). Rightmove also lists restaurants for sale, where you can just buy the premises or commercial unit.It’s vital to ascertain the reason for the sale, although the previous owner may not be forthcoming with that information.But what questions should you be asking?Bouquet de Jolinière and Michel: “We would normally ask how long the lease on the property is for (if new). With the current state of affairs in the property market, we wouldn’t buy any restaurant with a premium, unless it’s in difficulty, in which case we might buy the assets left over from the previous business after they have been evaluated.“We would always ask for both the rent and business rates, and we would also request to see the current license on the property. We would recommend never buying an existing company, as often there is the risk you will end up finding hidden debts. Also, by taking over an existing company, you will also be taking over the staff – a cost and a risk you don’t want to inherit.”Bouquet de Jolinière and Michel also stress that the location you choose may influence the concept of your restaurant…“Don’t bring a concept to a location – instead, build a concept around the location you have chosen. You might be able to adapt your original concept, but you should always do proper market research to find out what else is in the area, and how it will affect your original plans.“From there, we would recommend the production of a profit and loss statement. Always add 30% extra costs and 50% extra time into it, just to be safe.”What rules and regulations are involved in buying or taking over a restaurant premises?“Regulations are straightforward. For a start, you’ll be needing the previous restaurant's profit and loss statement. You should also find out about the previous tenants of the property, including how many there have been before, and what concepts have been there already.“Check if there is already a license in place, and if there is any opportunity to change it. We would also always recommend a full survey of the premises, including the equipment, the extraction system etc. Doing your due diligence is always very important.”What about buying a unit that has not previously been used as a restaurant? What do you need to do before it can be repurposed? “This can take a long time, but often can turn into a good deal if you are willing to do the work to change the property over. If the unit needs converting, the main problem is that there can be a lot of pre-acquisition costs.“For example, you might need to work with a number of professionals, including a planning consultant, lawyer, interior designer etc., as well as all of the things like licencing that we've already spoken about. With any property, never sign until you know the full picture. It can take months, sometimes years to find and agree on the right space.”Tracking your moneyStarting your own restaurant takes money and time, and accounting software can help save you both. Whether you're working alone, or with a team, you need to stay on top of your finances. With spending on stock and salary likely to be fairly frequent, as well as the need to track your incoming revenue, it can be tricky to stay on top of your money.Accountancy software is designed to help. It offers a platform created specifically to make money management easier. We recommend that early-stage businesses consider this option, as it's often much cheaper than hiring external help, and a lot simpler than trying to tackle everything on your own without any tools in place.If it seems like accounting software could be useful for you and your business, you can take a look at our top picks here. Restaurant supplies, utilities, and catering equipmentOnce you’ve signed the lease on your premises, it’s time to start kitting it out.Restaurants are hectic, messy, yet finely-tuned operations, relying on a combination of essential equipment and talented people to keep them running smoothly.And it all starts with having the right gear.Restaurant supplies and equipment checklistCleaning and hygiene Cleaning equipment (eco-friendly if possible)Toilet hygienePest controlSafety signsBinsTableware CrockeryGlasswareCutleryTable linenService traysConsumablesDisposables (paper napkins, paper straws etc.)Food labels and wrappingLightingClothing and uniformChef uniformStaff uniformApronsKitchen appliancesWhen fitting out your kitchen, you’ll need to have enough equipment to service the number of covers you have, so that you can cope with demand when you’re at full capacity.There’s no end of strangely specific cookery equipment available (egg cookers, potato ovens, rice cookers…), but you don’t need everything. The following should be enough for a basic restaurant kitchen setup.FridgeFreezerOvensDeep fat fryerHobsStainless steel tablesSinksShelvesDishwashers and glasswashersMicrowaveToastersCatering equipment KnivesChopping boardsGratersFood processorBlendersPasta makerChoosing restaurant food suppliersHaving a reputable and reliable supplier is essential for running a restaurant. Late deliveries could be the least of your problems if you opt for a bad one – unhygienic packing and transportation of perishable food products poses a genuine health risk to you and your customers.So, how do you choose a supplier carefully? Ask the following questions:Are they registered with the local authority?Do they have any certification or quality assurance?Are they recommended by other local restaurants?Do they store, transport, and pack their goods in a hygienic way?You can also carry out your own spot checks on temperature and quality to make sure.REMEMBER: You are legally required to keep a record of all food products you’ve bought, where you bought them from, how much you bought, and the date of purchase. Keep this information safe in case it ever needs to be presented to an inspector or enforcement officer. Another thing to bear in mind is sustainability. Consumers are, rightly, becoming a lot more discerning about the environmental impact of their eating habits.We spoke to Dominic Hogg, founder of Tried and Supplied, an initiative designed to help food buyers and restaurateurs find and order from the very best sustainable and local British suppliers:“The changing economic environment offers restaurants, especially independent ones, an opportunity to start catering for an increasingly environmentally-conscious customer base by creating innovative menus which use alternative, local ingredients.“It certainly pays for restaurants to be open minded about the ingredients they use on their menus, and there are certainly some weird and wonderful ingredients being grown and farmed in Britain.“For example, you can get fresh wasabi from The Wasabi Company – the only fresh wasabi commercially available that is grown in Europe. You can get Tomatillos (known as Mexican husk tomatoes) from Bedfordshire-based Edible Ornamentals, kohlrabi from Riverford Organic Farmers, and Edamame from Namayasai in East Sussex.“Another way to embrace sustainable dining and bring loyal customers in is to change menus seasonally. Consider using special boards to save on paper, or you could choose to wow your customers with a digital menu at the table, like Inamo in London.“You can also keep an eye on the winners of local awards, which is a good way of picking out the best produce in your local area. Following local foodie hashtags and influencers on Instagram can also bring a number of suppliers to your attention.“The fears felt by the restaurant industry around the potential impact of Brexit are very real, but it’s not all doom and gloom. With a little bit of creativity, we could end up with a much healthier, more diverse and environmentally-friendly food system.”UtilitiesRestaurant gas and electricityThanks to the constant use of appliances for cooking, storage and lighting, restaurants are hungry beasts when it comes to energy consumption.That’s why it pays to be a savvy consumer, and to make sure you’re on a fair tariff.Most energy comparison sites can help you directly compare restaurant specific tariffs from top providers.Before you do, read our guide on small business energy comparison to get to grips with the market.Restaurant energy conservation As well as finding a competitive tariff, there are small things you can do to reduce your energy bill:Maintenance of appliances – well-maintained appliances are much more efficient than old onesEnergy efficient lighting – use low-consumption LED bulbs and install sensors to automatically turn lights off in unused spacesEducate staff – introduce energy-saving policies, and make sure all staff are awareLaundryFind a local commercial laundrette to collect, wash, and deliver your uniforms, napkins, and table linen.On-demand services like Laundrapp have a corporate operation that will collect, clean, and return your clean laundry seven days a week.Find out more about Laundrapp’s business service here.Restaurant management softwareRestaurant management software is the collective term for a range of tools and platforms that assist with the day-to-day running of your business. These tools are often included in electronic point of sale software (EPOS) packages from the likes of Square, Zettle Food and Drink (offered by Zettle by PayPal, formerly known as iZettle), and EPOS Now, so there's no need to invest in separate software packages.Head on through to our full reviews to find out what these packages could offer your new restaurant business.Square card reader reviewZettle Food and Drink reviewEPOS Now review These are just some of the features that EPOS packages offer:POS systemTable managementWaiting list softwareInventory managementAccounting softwareFood cost calculatorCash flow managementRestaurant analyticsEmployee managementThe advantage of having all these features tied into one system should be clear: you end with an integrated, end-to-end software that ensures consistent and smooth processes.Find out everything you need to know about restaurant management software here.Order at Table (OAT) softwareTo be used alongside or instead of restaurant management software, OAT software enables customers to view and order menu items from their mobile phone at their table. This helps to reduce customer and staff movement throughout the restaurant and makes the ordering process far more efficient.In order to access your digital menu, customers either scan a QR code or download an app. Most OAT software providers will give you the option to have your customers order-only or order and pay. Once the order is confirmed it is sent to the kitchen display unit. The unit can be supplied as part of an OAT package or an integrated third party device.We've got more information on OAT software and how it works on our best POS systems for restaurants page.Restaurant waste disposal and managementRestaurants are big producers of waste, which can broadly be broken down into the following categories:Food prep waste – off-cuts and peelingsSpoilage – out-of-date or ruined itemsUneaten food – anything that comes back on a customer’s plateExcess food – left over from large batches or sent back untouchedRecyclables – cardboard, plastic packaging, glassIn these days of heightened environmental awareness, you need to have a strategy in place for dealing with your waste food. That means ensuring excess food is eaten by staff – or, even better, given to the homeless – and that recyclable materials are recycled. Our in-depth guide will tell you everything you need to know about business recycling.Overall, consumer expectations are encouraging a trend towards sustainability in the hospitality industry. Dealing with food waste Food waste app Karma has come up with an innovative way of dealing with food waste that allows people to “rescue unsold meals”.Hjalmar Ståhlberg Nordegren, Co-Founder & CEO of Karma, spoke to us about the concept and why it’s important:“With one third of all food produced wasted, we know that no one wants their lovingly prepared food to go to waste. But sometimes, it’s inevitable – so what can you do?“Before anything else – do your homework. Perhaps you’d like to build local and seasonal supplier relationships to reduce your carbon footprint? Or get inspiration from Doug McMaster’s Silo restaurant, where they took zero waste so seriously they didn’t even have a bin!“Once you’re up and running and making delicious food, you should get creative and start up-cycling. Yesterday’s freshly baked bread becomes baked croutons in today's salad, or yesterday's surplus berries becomes today's warming crumble. Secondly, consider using a partner like Karma, a logistics-free solution to your food waste.“Simply upload your surplus items on the Karma app and find new local customers, allowing you to make additional revenue from an item you’d otherwise be throwing away – all while reducing your food waste. Over time, using Karma acts as a prediction and prevention tool – notice that you're always selling a particular item on Karma? Consider reducing this item on your menu, and ultimately produce less wasted food.” Restaurant recruitmentYour restaurant premises are ready for action. You’ve fitted all the necessary equipment, and your utilities are sorted.Now for the final – and arguably the most important – ingredient. Your restaurant will sink or swim on the quality of your employees, so you need to hire dedicated, hardworking, and enthusiastic front and back of house staff.You won’t always get it right, but you need to be very clear about the qualities you’re looking for when hiring. And don’t be precious about getting rid of bad apples. Customers can have hundreds of wonderful dining experiences in your establishment before a bad one completely sours their opinion.The Initiative Group’s Bouquet de Jolinière and Michel give us their top tips on hiring decent restaurant staff.What are the best channels for recruiting front of house and kitchen staff? “There has never been such bad staff shortage in the UK as there is now. Staff turnover has dramatically increased, and with Brexit, things are just going to get worse within the hospitality industry.“Agencies can be an option for executive staff members, but if you choose to use an agency, then their commission should not be higher than 15%. When it comes to recruiting staff members, we put job adverts online, while LinkedIn and referrals are also really practical.”What qualities should you look for in front of house staff? “Payroll costs are one of the largest expenses for restaurants, especially during the first six months after opening. We will always balance our front of house team using experienced management and young, dynamic employees at a lower level, who are keen and willing to learn.“We invest a lot of resources into training the teams to enhance each guest’s experience, with a focus on brand standards, and more importantly, service quality. We look for less experienced front of house employees who have not been affected by extended training, or who haven’t picked up bad habits in previous jobs that may affect their induction to our company.”What qualities should you look for in your chefs? “Back of house is a very important piece of the puzzle. We always require a skilled chef who is willing to learn, and who can adapt to any sort of food. We run incentives that keep the team challenged, and we offer new career opportunities to all of our staff. In every new venture we look for a mixed team filled with young creative chefs, as well as experienced chefs that can mentor and bring consistency.”Restaurant marketingNever forget: your primary focus should be giving your customers a great experience.There are few marketing channels as powerful as good word of mouth in your local area. However, if word goes round that the newest restaurant in town is dreadful, it can be difficult to shake a bad reputation – deserved or not.Launch nightKicking your marketing efforts off with a big launch night can generate a lot of buzz for your restaurant. Invite local influencers and journalists along for a free evening of food and drink, and encourage them to broadcast their experiences on social media.This will require a significant budget, but if it gets people to come and dine and talk about how great the evening was, it’s a great way to secure free advertising and PR.What’s more, developing a good relationship with the local press can prove beneficial going forward, as they will be more willing to promote your business as you grow.Mailing listInviting customers to sign up to your mailing list is a great way to build loyalty. You can contact them with offers that are available at certain times – for example, deals that are only available during quieter periods or on special occasions.You can also send out emails if you have a menu overhaul, or just to provide updates about what’s going on to keep customers engaged.Restaurant regulationsUnsurprisingly, given the presence of very hot and very sharp things – not to mention the potential to poison your customers – restaurants are subject to quite a lot of red tape.There are a number of licenses and certificates that you need to acquire in order to remain compliant with the relevant regulations.These include:Food Hygiene Certificate – this certificate proves that you are aware of, and are operating under, the appropriate food hygiene and health and safety regulations. This is an essential, legal requirement for any restaurant. It goes without saying that food hygiene laws are extremely comprehensive. With this in mind, when you’re setting up your restaurant business, think very carefully about where you set up and what equipment you buy. Remember that Environmental Health Officers make regular, often unannounced, visits to food-based businesses. If they think you’re not up to scratch, they have the power to close you down!Pest control regulations for restaurants – you have a legal requirement to have “adequate procedures” in place to ensure pests are controlled. Read more in the Government's legislation on The Food Safety (General Food Hygiene) Regulations.Food Premises Approval – if you restaurant handles any meat, fish, egg, or dairy products (so all restaurants aside from strictly vegan ones), you must be inspected and approved by your local council in order to obtain Food Premises Approval. You can apply for this license hereRestaurant insurance – you’ll need Public Liability Insurance to protect you in the event of legal action if your customers suffer personal injury or property damage because of your business. This insurance will cover your legal expenses, or any compensation claimsPRS for Music license – if you play music for your customers or staff, you need to obtain legal permission from the relevant copyright owners. For this, you will need a PRS for Music licenseAlcohol licence – if you plan to offer alcohol on your menu, you’ll need to obtain an Alcohol On-License, which will allow you to sell alcohol to be consumed on site. You’ll need to visit your local council website in order to find out more and apply for this licenseBuilding Permit – if you decide to build your own bespoke premises, or make additions or alterations to an existing structure, you’ll need a construction permit. Again, this will be obtained from your local councilPlanning permission – in addition to gaining permission to make physical changes to a building, you will also need to check you have permission to use the building as a restaurant. Often, you will need planning permission to change from one ‘use class’ to another (if the building was not previously a restaurant). The standard ‘use class' for a restaurant is A3, which is defined as ‘Use for the sale of food and drink for consumption on the premises.' See more in the Government's legislation on use class classificationThe Food Standards Agency (FSA) is the body appointed by the government to oversee all food safety standards. When you’re starting your own restaurant, they’re a great source of information and guidance. Their Safer Food, Better Business guide will help you to ensure you’re fully compliant, and that your premises are safe for the public. Next stepsSo, there’s a lot to do, and you can expect some challenges along the way. That's why you always need to keep your reason for starting this restaurant venture close to your heart.If in doubt, you can always refer back to this guide, as well as our many other helpful pages that can tell you everything you need to know about running a restaurant. You’re not the first person to do this, and nor will you be the last, so don’t be afraid to ask successful restaurateurs around you for help and guidance.We have a number of other, more in-depth pages on specific aspects of starting a restaurant, which you can find here:Restaurant website designRestaurant marketing Useful linksYou could join the Association of Independent Restaurants (AIR), which has been championing the interests of independent hospitality businesses since 2008.The National Restaurant AwardsThe Good Food Guide Share this post facebook twitter linkedin Henry Williams Content Manager Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also acted as project lead on many of our industry-renowned annual indexes, including Startups 100 and Business Ideas, and created a number of the site’s popular how to guides.