Wix pricing explained: Which plan do I recommend for your business?

Wix is the best website builder we’ve tested, offering a wealth of features and hundreds of stylish templates to help small businesses get online. But how much does it cost? Wix’s premium plans range from £9 to £119 per month (billed annually).

Here’s how those plans break down, depending on the Wix tier you sign up to:

In this guide, I’ll walk you through each of Wix’s plans in turn, highlighting the key features and drawbacks so you can confidently decide which plan is best for your business.

How much does Wix cost?

Wix lets you publish a basic website with its free plan, though you won’t be able to sell products without a paid plan. For a fully-featured Wix site, your business has four premium plans to choose from – Light, Core, Business, and Business Elite. It also offers an Enterprise plan for larger businesses.

The first four paid plans range from £9 to £119 per month (billed annually), whereas Enterprise will be quoted based on your unique business needs.

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Free plan	Light	Core	Business	Business Elite	Enterprise
Price Free	Price £9 per month £8.10 with code ‘TAKE10’	Price £16 per month £14.40 with code ‘TAKE10’	Price £25 per month £22.50 with code ‘TAKE10’	Price £119 per month £107.10 with code ‘TAKE10’	Price Bespoke
Ecommerce	Ecommerce	Ecommerce	Ecommerce	Ecommerce	Ecommerce

Compare plans at Wix and check for discounts Compare Costs

Regular deals and discounts mean you can frequently save on costs – for example, you can currently get 10% off with the code “TAKE10” at checkout. And, you’ll also get a better deal if you choose to pay annually instead of monthly. The prices given in the table above are the discounted per month prices when billed annually.

Free plan: £0

Wix’s free plan lets you build and launch a website without spending a penny – and you don’t need to enter any card details. Here’s what you can expect:

• Access to Wix’s drag-and-drop website builder and app market
• Wix’s personalised search engine optimisation (SEO) support
• Wix-branded domain name (you can’t use a custom domain name with the free plan)
• Wix ads on your website (this will appear as a banner ad at the top of your website)
• 500MB storage space and bandwidth
• AI chatbot builder that can engage with visitors, answer questions and assist with sales
• 24/7 customer support via phone or live chat, or you can contact Wix’s live chat or browse its Help Centre for resources

My free website with Wix featured a prominent ad at the top of the page. Source: Startups.co.uk

Is the Free plan right for your business?

Wix’s free plan is a great playground for testing, and you don’t have to pay to access its variation of design options.

Most notably, its AI image generator tool can provide good-quality pictures in seconds. Its advanced image editing tools can also help remove backgrounds and specific items from images, which is super handy as you won’t need to rely on any expensive photo editing software, such as Adobe Photoshop.

However, Wix’s suite of design tools can quickly become overwhelming especially if you’re new to web design. What’s more, it doesn’t give you the option to change your site’s template, meaning you’re stuck with it unless you create another site.

I also wouldn’t recommend relying on the free plan for your business site as you’ll have to deal with a Wix-branded site domain (e.g. emma.wixsite.com/startups) and ads across your pages, which can make your site appear unprofessional.

Plus, even though you can create a site for free with Wix, you can’t actually sell products until you pay for a premium plan. So, is the free plan worth considering at all? It’s a useful starting point, but you’ll want to upgrade your plan to remove its limitations.

If you want to compare Wix’s free plan against others, check out our guide to the best free website builders.

Light: £9 per month

Wix’s Light plan will let you shake off the limitations of the free plan and provide you with the features to build and manage a professional website for your business, such as:

• Removes free plan ads
• 2GB storage space
• A custom domain name (this is free for the first year of your subscription)
• Two collaborators (this allows multiple users to work on your site which is great if you want to delegate some of the work to others)
• Light marketing suite (send automated emails and display up to four lead-capture forms)
• AI chatbot builder that can engage with visitors, answer questions and assist with sales
• 24/7 customer support via phone or live chat, or you can contact Wix’s live chat or browse its Help Centre for resources

Is the Light plan right for your business?

The Light plan is an excellent choice for small businesses or side hustles that need to create a professional online presence but don’t require a full ecommerce platform. With over 900 templates and basic features to hand, it caters well to service-based businesses, such as consultants, freelancers, photographers and local businesses (e.g. restaurants or salons).

What’s more, opting for the Light plan is when you can access some of Wix’s useful marketing tools. Its email marketing feature stood out to me the most, particularly as its AI features can generate relevant campaigns that match your site’s theme and branding style.

However, it’s important to keep in mind that AI can get it wrong sometimes. For me, I found that the AI-generated email marketing didn’t always align with my site’s branding, so it’s something you’ll have to tread carefully with.

I also wouldn’t recommend the Light Plan for businesses that are heavily reliant on video content, because its storage and bandwidth are limited in comparison to Wix’s higher-tier plans. Plus, you won’t have access to built-in website analytics, which isn’t ideal for larger businesses that need to monitor traffic and user behaviour.

Wix’s Light plan also doesn’t offer ecommerce functionality, so you’ll need to opt for one of its pricier plans (Core, Business, or Business Elite) if you want to set up an online shop.

Core: £16 per month

For selling online, Wix’s Core plan is the cheapest ecommerce option. You’ll have access to everything on the Light plan, plus:

• 50GB storage space
• Five collaborators
• Basic marketing suite: create up to 10 lead-capture forms and add a site chat to field questions from customers
• Basic site analytics: view your site’s traffic, performance, and more
• Basic sales features: sell up to 50,000 products, accept online payments, sell services and take bookings online, set up discounts and a loyalty program, display product reviews, and send abandoned cart recovery reminders
• Free app access: get the Events Calendar app to help display events and the Get Found Today app by Uberall to boost visibility and engagement for free for one year
• Dropshipping by Modalyst: sell up to 25 dropshipping products
• Multichannel selling through marketplaces and social media platforms
• AI chatbot builder that can engage with visitors, answer questions and assist with sales
• 24/7 customer support via phone or live chat, or you can contact Wix’s live chat or browse its Help Centre for resources

I could add products to my Wix site on the free plan but I couldn’t start selling them until I upgraded to the Core plan. Source: Startups.co.uk

Is the Core plan right for your business?

I would recommend Wix’s Core plan to any micro business owners who want to dip their toe in the website building water – especially if you’re just after the ecommerce basics. It’s ideal for simple informational sites, like a restaurant website, or for small businesses that are just starting to sell online.

However, its basic sales features and limited bandwidth will feel restrictive for online stores that expect a lot of website traffic.

Business: £25 per month

Wix’s Business plan is what I’d recommend to most small business owners. It includes everything on the Core plan, as well as:

• 100GB storage space
• 10 collaborators
• Standard marketing suite: create up to 25 lead-capture forms for your site
• Standard sales features: create unlimited back-in-stock notifications, set up a referral program for loyal customers, and automatically generate sales tax for up to 100 transactions per month
• Dropshipping by Modalyst: sell up to 250 dropshipping products (10 times more than on the Core plan)
• Display multiple currencies to better serve customers in other markets
• AI chatbot builder that can engage with visitors, answer questions and assist with sales
• 24/7 customer support via phone or live chat, or you can contact Wix’s live chat or browse its Help Centre for resources

Is the Business plan right for your business?

When it comes to ecommerce, the Business plan is great for growing businesses that anticipate higher traffic or require advanced marketing and analytics features. Its capabilities stretch beyond domestic sales, too, making it an enticing option for businesses that are looking to sell internationally.

Business Elite: £119 per month

Wix’s Business Elite is a serious ramp-up from what Wix’s cheaper plans offer – and this is reflected in the steep price. It’s been primarily designed to support larger businesses, and includes everything from previous plans, plus:

• Unlimited storage space
• 15 collaborators
• Advanced marketing suite: create up to 75 lead-capture forms
• Advanced site analytics: create customised reports to better understand your business and its audience
• Advanced sales features: automatically generate sales tax for up to 500 transactions per month
• Dropshipping by Modalyst: sell up to 50,000 dropshipping products
• Priority customer care means you can jump the queue and get VIP phone support
• AI chatbot builder that can engage with visitors, answer questions and assist with sales

Is the Business Elite plan right for your business?

The Business Elite plan is the best option if you’re running a large, successful online store that gets a high volume of customer traffic and needs to handle lots of sales. The unlimited storage and bandwidth are pretty much essential for a large-scale ecommerce site – though, Business Elite has the same cap of 50,000 products as Wix’s Core and Business plans.

Enterprise: bespoke pricing

Wix’s Enterprise plan is for the titans of business, offering a personalised platform to help you manage your business and website at scale. Unlike the set premium plans, the Enterprise plan is unique for each user as you’ll be given the features and tools necessary for your business.

To enquire about Wix Enterprise, all I had to do was fill out a simple form about my business needs. Source: Startups.co.uk

Pricing on the Enterprise plan varies per business and project, but it’s safe to say it won’t be cheap. Once again, this plan is only for large-scale businesses handling a high volume of sales and traffic.

How to save money with Wix

In addition to the plan you choose, there are a number of other factors that will affect the overall cost of your Wix website. But, before you start to panic about the price increasing dramatically, there are a few ways you can try to save money with Wix. I’ve outlined these below:

• Take advantage of deals and discounts: keep an eye out for Wix’s introductory deals or sales throughout the year (you can also get 10% off with our discount code ‘TAKE10’).
• Use Wix Payments: Wix’s native payment gateway will subject each transaction to a 2.1% + 20p transaction fee, but this is often cheaper than accepting payments through alternative payment providers.
• Domain names: while getting a custom domain name for free for the first year of your premium plan, it’ll then renew at the standard rate and the cost will vary depending on your domain name extension, the number of years you select, local tax and value-added tax (VAT) laws, and whether or not you choose to add privacy protection. On average, a .co.uk domain name will cost between £10 and £20 per year.
• Apps and plugins: in addition to a domain name, you might want to add third-party apps and plugins through Wix’s app store (such as Quickbooks, Mailchimp, and HubSpot) to enhance your site’s functionality.
• Choose the right billing cycle: Wix offers its customers a range of billing cycles, from a month-long term to a three-year subscription. The longer you commit, the cheaper the plan will be.

Here’s how each Wix plan differs in cost depending on the billing cycles available for UK businesses:

Billing cycle	Light £ per month	Core £ per month	Business £ per month	Business Elite £ per month
Monthly	£11.50	£19.00	£29.00	£129.00
Yearly	£9.00	£16.00	£25.00	£119.00
2 years	£7.00	£14.00	£21.00	£85.00
3 years	£6.00	£12.00	£19.00	£77.00

I saved £30 when selecting the yearly Business plan thanks to our ‘TAKE10’ code. Source: Startups.co.uk

How do we test website builders for value?

Our testing process examines each website builder in terms of functionality, usability, aesthetics, and price, so we can make the most useful recommendations to small UK-based businesses.

To determine whether Wix is good value for money or not, we reviewed the balance between the cost of Wix’s plans and the benefits and features provided at each price point. We also considered factors such as the number of pricing plans and the subscription models available, as well as whether or not there’s a free plan or trial to select.

Based on these points, Wix was then awarded a score out of five in our value-for-money research category. For the reasons mentioned, Wix has scored 4.2 out of 5 for its pricing value.

Summary: Is Wix worth the price?

You should now have a clearer view of Wix’s pricing and what each plan costs. The remaining question is: is it worth the money?

While Wix’s pricing may be a tad more expensive compared to other website builders (e.g. Squarespace and GoDaddy), it has a lot to offer for the price you pay.

Even with the cheapest plan, you get access to a vast range of stunning and professional-looking templates. Its AI features also give you the ability to create your website from scratch based on your business needs, offerings and target market. Also, if you’re ever stuck or something or need help, Wix offers expert support that’s available for all users, regardless of your plan, to help you during any stage of the website-building process.

Wix’s pricing ranges from £9 to £119 per month (billed annually). Alternatively, you can get started with its free plan to test things out, or opt for its customisable Enterprise plan if you manage a very large brand. However, as I’ve said already, I recommend upgrading to one of Wix’s four premium plans to unlock Wix’s best features.