How much does a WordPress website cost?

Whether you're interested in setting up a or website, learn more about the different types and costs involved here

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Written and reviewed by:
Bryn Glover - Startups
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WordPress is a website creation tool that’s open source, meaning that in many ways it’s free. However, this doesn’t fully convey the cost of a WordPress website, as some things still do need to be paid for, meaning there will still be a cost for creating a website.

WordPress is an extremely popular website content management system (CMS), and is also used extensively for blogging. In short, it’s an easy way of publishing on the web, or creating a website. So, how much does a WordPress website cost?

Before we answer that, we need to understand a little more about how WordPress works. Then we can work out a more accurate WordPress cost for your website.

If you’re interested in more general pricing, visit our website design costs page today.

Or, to learn more about how to build a website yourself, read our best website builders article. or How does this affect the cost?

WordPress websites are available through either or WordPress can be either downloaded for free from or, alternatively you can opt to use WordPress as a hosted service by using

The single biggest difference between the two is in the hosting of your website. This is the first factor that affects WordPress website costs.

Put simply, is the version of WordPress where you host your own website. Generally, this is more suited to skilled web developers with a degree of technical knowledge and a better option for those that want greater control over their website.

Downloading the software is free, but again this doesn’t truly represent the cost of a website. You’ll need to install it on a server, and take responsibility for hosting your website.

You (or your web developer) will also need to do all of the legwork in terms of building your own theme, and researching which plugins you need – which all of course cost money. is the option when you need more control and flexibility over your website. However, it does take more work. You’ll need your own domain name, which for businesses is a plus for branding, but also comes at additional cost.

Different from, is a hosted service where the server is fully managed by WordPress. You don’t need to download the software or manage a server and in some cases you don’t have to pay for anything.

It’s therefore used by many bloggers, however businesses tend to opt for websites due to the strict limitations associated with For example, you’re restricted by the number of available themes and limited functionality and as such, customisation is finite.

The differences between and are key in determining the cost of your WordPress website. As a result, we have explored the cost of both WordPress version websites in full detail below.

How much does a website cost? offers a free software download. Generally, this is geared towards web developers and those wanting truly bespoke websites. Although the software is free to download, it doesn’t represent the true cost of a website.

Once you take into account all of the elements you’ll need to pay for, the cost of a website will be clear:

  • Domain
  • Hosting
  • Themes


You’ll need to pay for your domain name – your website address. The usual costs for this in the UK are between £3 and £10 per year, but the more popular the name, the more expensive it’ll be.

Building your website using requires hosting. Hosting a website costs between £5 and £60 per month. However, there are some hosting providers that’ll offer extremely reduced rates for your first year of hosting for under £10.

You can read our page on best web hosting to learn more. Alternatively, you could take a look at our top hosting pick today: Bluehost.

WordPress themes and custom designs

Because has been designed to give website owners flexibility in creating unique websites it was built by developers for developers.

If you don’t have any programming or web development knowledge then you’ll need to pay for a developer to download, set up and design your WordPress site for you. Note, that generally the domain and hosting costs will be included in this stage.

Using, you’ll be able to access thousands of different web design templates (otherwise known as themes) that you can buy online and install into WordPress for as little as £30.

However, you’ll also need to pay for your developer to set up the theme, which can cost anything from £20 up to £150 per hour for specialist high-end web designers.

For most small business websites you should be able to find adequately skilled web developers who can meet your design needs for an affordable price.

Custom WordPress theme options

Alternatively, if you would prefer to have a custom web design that’s totally unique to you or your business then hiring a web designer to create this will be necessary. Often, this is the preferred approach among businesses.

Wordpress Custom Website Themes

WordPress website costs by type

As with any other form of design, your costs will depend on the complexity and size of the item you’re purchasing. The same is true of WordPress websites, with a range of options available.

If you’re designing a WordPress website, then you should bear in mind what type or size it is:

  • Basic
  • Advanced
  • Bespoke
  • Ecommerce

Basic website costs

A basic WordPress site will use downloadable themes, available for as little as £30. These are suitable as a basic showcase of your business. However, you’ll need to pay around £50 per hour for a web developer to set up the basic website theme for you.

Altogether, a basic website using WordPress should cost approximately £400-£800.

Advanced website costs

With a more complex WordPress site, you’re paying for more pages and greater functionality, and you may need a customised theme. These type of websites tend to be a starting point for most businesses.

An advanced website is likely to cost between £1,000 and £4,000.

Bespoke custom functionality website costs

Bespoke websites will either use a theme which is adapted by a design team for your business or the designers will create a custom theme specifically for your requirements. These bespoke designs encompass as much functionality as you need and can offer a great range of features.

You can also expect an ongoing support package run by the same design team. bespoke custom functionality websites typically cost between £2,000 and £7,000. Any maintenance contract will be on top of this.

WordPress ecommerce website costs

To create an ecommerce website using, you’ll need to ensure that your design includes an online shop platform such as WooCommerce or Shopify. You’ll also need a web developer skilled in ecommerce.

Expect to pay between £300 and £2,000 in additional costs, depending on your needs, to make your WordPress site integrated with ecommerce functionality.

How much does a website cost?

Some business owners opt to create their own website using However, using can incur some costs, especially for those that aren’t tech-savvy and require a web developer to set the website up.

At a basic level, a site includes various tools and guides that’ll help your business. Support is available both through email and a live chat function.

You’ll also find all manner of tutorials, guides, and discussion forums, based on and how to use it. It’s secure, and will be backed up for you.

However, although the most basic option is free, can be quite limiting for business owners, even those who only need a small site.

There are four different plans available on

  • Free
  • Personal
  • Premium
  • Business

The full Store function on is only available on the Business plan in the US and Canada.

Other options for those on a Business or Premium plan include the Simple Payments or PayPal button functions. Third-party themes and plugins are available to those on a Business plan.


Free for as long as you want it, you get a WordPress domain name, and all of the basic features. You also get the community support through the online discussion forums. With the free package you get a choice of dozens of themes.

Within the themes there are further chances to customise elements such as colour and font. There is 3GB of storage space included. Very basic bloggers might opt for the Free package.


The Personal WordPress cost is £3 per month, which you’re billed for annually. This is still really geared for personal users, perhaps bloggers, but it could be used for some very basic business purposes.

The benefits over the free plan really amount to being able to customise the domain name (and drop the ‘’ element of your web address), and also get rid of the advertising.

In addition to the forum support, you’ll also get live chat and email support. Furthermore, storage space is boosted to 6GB.


The cost of a WordPress website using the Premium offering is £7 per month, again invoiced annually. This is the first tier of the truly ‘business’ based option.

It might suit a small ‘one man band’ business, freelancers, the self-employed trades, and some entrepreneurial businesses.

You get much more advanced tools for design, CSS editing, and the ability to monetise the site by using ads.

Support is equal to the Personal package, but you get access to a huge number of themes that are not available with cheaper packages. Customisation is easier, and you benefit from 13GB of storage.


The WordPress cost for a Business package is £20 per month, once again billed annually. This plan is designed with small businesses in mind.

You get access to specific business templates and unlimited storage, allowing your site to grow. Advantageous to business owners is Google Analytics support, so that you can see how and where your business website is performing best.

All branding can be removed if you wish and you benefit from a custom domain name. These sites can be suitable for a wide range of small businesses and start-ups.

However, they aren’t suitable for ecommerce. sites are really for showcasing your business, rather than actively trading through an online shop.

Additional WordPress website costs

A final word on how much does WordPress cost needs to come with reference to WordPress plugins. For both the Business plan, and, you may need plugins. Some of these are free, but some cost money.

A plugin in WordPress is a piece of software which can be added to your WordPress website which will increase, create, or extend functionality.

It’s a way of bringing new features to the site beyond the basic programming. They mean you can add to, and develop, your site without knowing the specific code.

There are literally thousands of free plugins available for WordPress. In addition, there are various plugins available to buy.

For example, OptinMonster is a highly popular conversion rate optimisation plugin, enabling you to turn website visitors who are about to leave your site in to email subscribers. It costs up to £47 a month approximately (billed annually), depending on which level you opt for – note that the pricing is in US dollars.

A free and extremely popular WordPress plugin is Yoast SEO. This plugin enables you to easily edit SEO titles and meta tags and more. It also offers a Premium version for £79 (excluding VAT) for one site with one year free support and updates.

Compare web builders and pricing

The information on this page should help you to understand some of the functions available with WordPress, as well as the costs of using these functions. For more information that is tailored to you, you should speak to experts – we can help here.

If you’re interested in comparing different web builder options, you can visit our comparison chart to find alternatives to suit you. Visit now to compare top builders. is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

Written by:
Bryn Glover - Startups
Bryn Glover has been Editor of since 2017. Running the site's content strategy, Bryn spends a lot of time speaking to entrepreneurs and preparing for Startups' annual editorial campaigns. Having worked in journalism for just under a decade, Bryn wrote for sites like The Times, Reader's Digest, Independent and Times Higher Education before moving into the small business world.
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