Helena Young

Deputy Editor
Helena Young

Helena is Deputy Editor at Startups. With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

Author Posts

Why we refuse to build another beige baby brand

Why we refuse to build another beige baby brand

Post Office strikes deal to safeguard access to cash for small businesses

Post Office strikes deal to safeguard access to cash for small businesses

1 in 5 business owners haven’t taken a break in over a year

1 in 5 business owners haven’t taken a break in over a year

These are all the UK startup acquisitions that happened in 2025

These are all the UK startup acquisitions that happened in 2025

How to win a national TV ad for your brand worth £300k

How to win a national TV ad for your brand worth £300k

What does Ofcom’s new safety code mean for tech firms?

What does Ofcom’s new safety code mean for tech firms?

Employees £4k out of pocket each year due to work-related expenses

Employees £4k out of pocket each year due to work-related expenses

How to avoid redundancies this year

How to avoid redundancies this year

More than 1,000 company directors disqualified last year

More than 1,000 company directors disqualified last year

Call that a pint? Trading standards investigate pub drinks measures

Call that a pint? Trading standards investigate pub drinks measures

Here’s how your home setup might be slowing down your business

Here’s how your home setup might be slowing down your business

Runna snapped up by Strava in “dream come true” for founders

Runna snapped up by Strava in “dream come true” for founders

TikTok talks Shop with launch of first ever SME Council

TikTok talks Shop with launch of first ever SME Council

UK ranks among worst in EU for carer leave

UK ranks among worst in EU for carer leave

No-one wants to travel for business any more

No-one wants to travel for business any more

£500m pledged for small businesses affected by tariffs

£500m pledged for small businesses affected by tariffs

The food industry needs a new kind of fat — I’m using AI to make it

The food industry needs a new kind of fat — I’m using AI to make it

UK tourism set for upgrade under new proposals

UK tourism set for upgrade under new proposals

HMRC hikes late payment fees: what are the new rates?

HMRC HMRC hikes late payment fees: what are the new rates?

‘Thanks, I got it off TikTok’ — the top products that are taking off on social media

‘Thanks, I got it off TikTok’ — the top products that are taking off on social media
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