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Best 5 ecommerce platforms

The best ecommerce platforms will help you grow your retail business, and help more customers find you online - find the right one for you today (and try it for free!)

The best ecommerce platform for your small business won’t only kit your site out with a shopping cart and checkout. It’ll also need to offer those must-have features that'll give your customers the best shopping experience – without costing you the earth.

You recently voted website builders as the area you'd most like us to cover in our buyers' guides, and on the back of the success of our page on the best website builders, we bring you the five best ecommerce platforms for small businesses.

With internet sales steadily increasing, many small retail businesses either start online or grow there. So whether you're after the best ecommerce platform for SEO, are a tech-shy first-timer, or want to keep a close eye on your purse strings, we've got you covered.

The 5 best ecommerce platforms in 2020

ProviderBest forPriceTry it
BigCommerce logoOverall offerStarting from $29.95 per monthTry BigCommerce today
Godaddy logoSEO£19.99 per month (when billed annually)Try GoDaddy today
wix logoAffordabilityStarting from £13 per monthTry Wix today
FashionStarting from $29 per monthTry Shopify today
Weebly website builder quoteEase of useStarting from £18 per month (when paid annually)Try Weebly today

BigCommerce: The best ecommerce platform overall

bigcommerce templates


  • Easy to use
  • Super-fast websites
  • Secure payment system
  • Intuitive features
  • Built-in marketing
  • Cracking customer support
  • Effective sales growth


  •  Potentially too much choice
  • Credit card fees

What is BigCommerce?

BigCommerce is a comprehensive ecommerce website builder. It was founded in 2009, and since then, has generated more than $25bn in merchant sales – and it’s especially popular with small and mid-sized business owners wanting to boost their sales.

Though it’s a fairly new player in the ecommerce market, it’s grown from a 2 person team to an international company with more than 600 employees. And, it’s already one of the most popular ecommerce solutions in the UK.

Important to note is that for a limited time only, BigCommerce is offering a 3-month free trial for any Standard, Plus, or Pro plan. This is intended to help businesses sell more online during the uncertain times of financial downturn for many businesses due to the Covid-19 pandemic. 

What’s BigCommerce like to use?

BigCommerce combines dozens of free designs with themes that are easy to customise. We like how it offers an all-in-one online shopping cart software that even lets you recover abandoned carts and offer instant checkout, without the transaction fees.

Is it for me?

If you want a reliable platform to sell your products online, and are dead serious about growing your business, BigCommerce will be one to check out.

According to Ipsos research, BigCommerce stores grow by 28% year over year (that’s twice as fast as the ecommerce industry average of 14%), so we think it’s the best ecommerce platform for ambitious small businesses in the UK.

Check out our full BigCommerce review here.

BigCommerce logoBest overallStarting from $29.95 per monthStart a BigCommerce trial today

GoDaddy: The best ecommerce platform for SEO


  • Track record in growing small business sales
  • User-friendly
  • Features-rich
  • Transparent pricing


  • More limited designs
  • Single-price packages

What is GoDaddy?

GoDaddy is an entry-level website builder that makes starting your own ecommerce site a breeze, even if you don’t have a techie bone in your body! 

The GoDaddy Online Store software was built with users in mind – but it’s also designed to be best friends with Google to make sure as many customers as possible actually find your site in the first place.

What’s the GoDaddy Online Store like to use?

Alongside the Artificial Design Intelligence (ADI) that saves you time (and makes your online store look professionally-made), you get on-hand SEO support with Website Builder. Plus, in today’s mobile world, it’s good to know GoDaddy sites are mobile-ready to keep you ahead.

GoDaddy is also one of the few ecommerce website builders offering 24/7 phone support (and trust us, you don’t want to be emailing a bot when it comes to any queries on your online store).

We also like its transparent fees: just £19.99 all-in for everyone (with other providers like Wix, BigCommerce and Shopify you might need to upgrade your starting plan, depending on what you need).

Is it for me?

With 93% of all internet activity starting from a search, you’ll have a tough job shifting sales if people can’t find you online. That’s why search engine optimisation (SEO) will be a top priority when choosing your ecommerce platform – and GoDaddy is the go-to for SEO.

GoDaddy Online Store is ultra-easy to get to grips with, even for complete beginners. It’s also one of the cheapest ecommerce website builders, and promises real business growth (not just a pretty shop front).

Read our full GoDaddy review here.

Godaddy logoBest for SEO£19.99 per month (when billed annually)Try GoDaddy today

Wix Stores: The affordable ecommerce website builder

wix ecommerce example


  • Short-term pricing options
  • Easy sign-up
  • User-friendly software
  • Decent customer support


  • Flexibility means it can be time-consuming to use
  • Some templates won't be as good for SEO (but now Google is better at crawling websites anyway)

What is Wix Stores?

Wix is an easy-to-use ecommerce platform that was designed to make it simple for small businesses and entrepreneurs to start selling online. It’s got one of the largest selections of ecommerce templates to help get you up and running fast, plus there’s comprehensive online and agent support, as well as a big Wix App Market to give you extra back-up.

What’s Wix Stores like to use?

Wix is one of the more user-friendly ecommerce website builders we came across. Its drag-and-drop editor makes it so easy to customise websites, and even users with no experience can create something that looks professional, completely from scratch.

Our favourite thing about Wix is how easily it integrates with lifesaving ecommerce tools that you’ll find in the Wix app store to help you up your game in social media, marketing and promotions.

Is it for me?

Wix is the best ecommerce platform for small businesses looking to create an online store that’s simple and straightforward – making life easier for you as well as your customers.

The £13 a month ‘Business Basic Plan' was designed specifically for basic business needs, and you're free to cancel your Premium Plan within the first 14 days, no questions asked.

Read our full Wix review here.

wix logoBest for affordabilityStarting from £13 per monthTry Wix today

Shopify: The best fashion ecommerce site

shopify stores examples


  • Basic plan is ultra-cheap
  • Great for drop shipping
  • No transaction fees with Shopify Payments
  • Clean interface
  • Slick integration with Paypal, WordPress, Amazon etc.
  • Mobile access


  • Could be easier to add custom fields
  • GDPR compliance requires cookie banner app
  • Extensive reporting only comes with pricier plans

What is Shopify?

Shopify is one of the world’s most popular ecommerce platforms, and powers over 1 million businesses internationally. And, between 2016 and 2018, businesses using Shopify contributed $183bn in global economic activity.  

Why does that matter? For one thing, it means you’re in good hands: Shopify is unlikely to vanish overnight.

What’s Shopify like to use?

With Shopify, you get eight free (modifiable) ecommerce templates that display well on desktops and mobiles. More choice is available if you opt for a paid template. The interface is clean and refreshingly intuitive, so you can easily expand your store to sell across Pinterest, Facebook and Amazon.

Shopify also fares well in the all-important realm of SEO (miles ahead of the likes of Squarespace and Jimdo), and it’s simple to prep your ecommerce site to get on well with Google.

Is it for me?

Most users choose Shopify because of its ultra-intuitive interface and competitive prices – its excellent online store features the integration with Amazon lets you manage all your products from one place.

But it’s also the go-to if you specialise in drop shipping (where you sell goods you don’t personally stock) or if you sell online but also have a bricks-and-mortar shop (thanks to the range of store locator apps on offer).

See our full Shopify review here.

Best for fashionStarting from $29 per monthTry Shopify today

Weebly eCommerce: The easiest ecommerce platform

weebly ecommerce example


  • Super easy to use
  • Can sell physical and digital goods
  • In-site checkout
  • Shipping and tax calculator


  • No customer login

What is Weebly?

Weebly is known worldwide as one of the most easy to use business website builders and ecommerce platforms, so it’s perfect for small businesses (with big ambitions).

You have full control over the design of your page (and can add in codes to customise every detail), but there are also plenty of templates if you’d appreciate some hand-holding.

What’s Weebly eCommerce like to use?

With Weebly, it pretty much couldn’t be easier to set up and launch your ecommerce store. The drag-and-drop editor makes adding an online store to your Weebly website super simple.

With customisable title tags, URLs and meta descriptions, you can also make sure your website is primed for search engines, and the pages all adapt well to mobiles too.

Is it for me?

Weebly eCommerce was made for newcomers to ecommerce who want an online store that’s easy to build and professional.

If you’re an artist or writer, you’ll especially love being able to sell a whole range of digital goods (from MP3s to books) all from one easy platform.

Read our full Weebly review here.

Weebly website builder quoteBest for ease of useStarting from £18 per month (when paid annually)Try Weebly today

Best ecommerce platforms: Final verdict

When it comes to the best ecommerce platform, there's no one-size-fits-all approach. It all depends on what your business model is and what you're looking for.

BigCommerce, GoDaddy and Shopify all offer free trials. With Wix and Weebly, you just sign up and get a money back guarantee on your subscription if, for any reason, you change your mind.

Having explained which small businesses each of the top hosted ecommerce sites are designed for, we hope you now feel able to make the decision for yourself.

ProviderBest forPriceTry it
BigCommerce logoOverall offerStarting from $29.95 per monthTry BigCommerce today
Godaddy logoSEO£19.99 per month (when billed annually)Try GoDaddy today
wix logoAffordabilityStarting from £13 per monthTry Wix today
FashionStarting from $29 per monthTry Shopify today
Weebly website builder quoteEase of useStarting from £18 per month (when paid annually)Try Weebly today

Best ecommerce platforms FAQs

Here, we answer some of the common queries about ecommerce platforms.

1. What is an ecommerce platform?

An ecommerce platform is a software solution that enables you to turn your ordinary website into an online shop. Amazon and eBay are both examples of third party ecommerce sites, but many small businesses like to take the lead and build their own ecommerce website using an ecommerce platform.

In doing this, you can give your online store a personal (or branded) touch, your products won’t be rubbing shoulders with competitors and your customers will easily be able to check out when they find your site online.

2. What are the pros and cons of a hosted ecommerce platform?

BigCommerce, Shopify and GoDaddy are all examples of hosted ecommerce platforms. They're sites that take the pain out of creating your own online store by providing the code and server you need to run your ecommerce site for a small monthly fee.

The alternative would be to build the website yourself (if you're a tech whizz) or hire a website developer (which usually costs more than small businesses would like to spend).

Here are the main differences between the two options:

Benefits of hosted platforms

  • No hosting or server nightmares – Not using a hosted ecommerce solution means you get the headache of having to find your own server and hosting platform for your website
  • Cut costs – There's no comparing the small monthly costs of hosted website builders (usually between £6 and £30) and the stacks of cash you'll pay to get a professional to build (and constantly update) your online shop
  • Extra security – Hosted platforms offer trusted servers and security updates that will take care of most online risks for you
  • The sky's the limit (when you can scale) – Whether you're growing your business or just experiencing some traffic spikes around Black Friday, you want a large platform that can roll with the punches, and the flexibility to upgrade with a few clicks
  • Features galore – Hosted platforms are jam-packed with the latest features for your ecommerce site – with a custom ecommerce site you may be the last to hear

Limitations with hosted platforms

  • More limited customisation – Most ecommerce platforms like Wix and Weebly let you customise your online store. But if you happened to have your heart set on a completely novel feature, you could be waiting years for the company to build it
  • Less breaking the mould – If you have a wackier business model (like you're Airbnb), it's probably best to build your own site
  • You need good customer support – Not having your very own developer could mean waiting in a phone queue for help. GoDaddy offers 24/7 phone support, but not all do

3. Do I need a hosted ecommerce platform?

To decide whether a hosted ecommerce platform is for you, just ask yourself these three questions:

  • Are you selling different types of products? – Are you just trying to shift your first book, or do you have a mini-business selling different dog T-shirts?
  • Are your sales needs simple? – Is it just a click-and-pay job you need, or would you like to grow your business with marketing and SEO support?
  • Is your business international? – If you'll be shipping abroad, you may want different languages,  as well as local and international delivery options.

Did you answer “yes” to any of these questions? Then it looks like you're ready for a killer ecommerce platform. Good luck and enjoy!

Scarlett Cook
Scarlett Cook

Scarlett writes about a wide range of topics on the site, from business security to digital marketing and EPOS systems. She can also be found writing about diversity and sustainability in business, as well as managing the Just Started profiles.

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