Online restaurant EatFirst secures $8m to build on “rapid growth”

Delivery platform backed by Rocket Internet wants to be the “largest online restaurant across the globe by 2018”

EatFirst, an online restaurant delivery service backed by German incubator Rocket Internet, has received an $8m capital injection.

Founded by Rahul Parekh, Humberto Ayres Pereira and Torben Schulz in August 2014, the company delivers restaurant quality meals to health conscious, time-starved individuals across London and Berlin.

The start-up claims to have already achieved 30% month-on-month sales growth and has delivered over 100,000 meals to date – thanks in part to the UK’s booming restaurant sector.

The investment will enable the platform to build on its growth as it seeks to expand internationally and fulfill its ambition to become the “largest online restaurant across the globe by 2018”.

Parekh commented: “The future of the restaurant category is online, and we are at the forefront of this shift. We want to grow the UK restaurant sector and offer an additional option that is high in quality and healthy.

“Consumer lifestyles are continually evolving, and we noticed an opportunity to explore further. We’ve seen huge demand over the last nine months and this investment will enable us to reach new heights, as well as develop and grow within the restaurant sector.”

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