21. MyDeco

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:

Founder: Brent Hoberman
Website: www.mydeco.com

Brent is one of the original dot com superstars. In 1997, he and Martha Lane Fox founded Lastminute.com, the travel site they sold for £577m. His new project, an interior design website, gives users the opportunity to visualise how a room would look with an infinite combination of curtains, sofas and rugs.

Brent has already got 500 retailers on board ranging from big names such as Marks & Spencer and John Lewis to smaller independent stores. We reckon Brent's got the Midas touch when it comes to e-commerce so watch this space.

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