50. MyFootballClub.com

Giving ordinary punters the chance to own a stake in a football club

Founder: Will Brooks
Website: www.myfootballclub.co.uk

Launched by former football journalist Will in April 2007, MyFootBallClub is returning football to the fans, giving ordinary punters the chance to own a stake in a football club. For £35 a year, they can join the website and vote on decisions made about the club – from the starting line-up to the head coach.

The Trust has just completed the purchase of its first club, Gravesend-based Ebbsfleet United. The group’s purchasing fund, which is rumoured to have raised £500,000 in its first 20 days, was given a boost by computer games company EA Sports, which, in Will’s words, ‘will be supporting us with a significant investment’.

Startups 100 by Startups.co.uk