60. OSoYou

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Founder: Dawn Bebe
Website: www.osoyou.com

OsoYou mixes online shopping with social networking. Users create an ‘OsoMe StyleFile', on to which they can drag and drop details of items and shops they like, which they can then send to their friends for a ‘second opinion'. The brainchild of Dawn Bebe, who helped to develop Grazia magazine, OsoYou bills itself as ‘the UK's first 2.0 social shopping website', and is backed by Brightstation Ventures.

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