95. Truly Madly Baby

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Founder: Julie White
Website: www.trulymadlybaby.co.uk

Julie had been sales director of her husband's company before setting up her mother and baby products party planning business. After giving birth to her son she decided she wanted to start a business she could run from home. The early stages of the company saw her turn down an investment offer from Peter Jones after appearing on Dragons' Den. She maintains it was the right decision and the company now has over 300 consultants hosting Truly Madly Baby parties all over the UK.

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