The start-up mapping online interactions for the benefit of advertisers
Founder: Glen Calvert
Founded: January 2011
Website: www.affectv.co.uk
Many of us these days connect with people online in a myriad of ways through several social networks. Impressively, Affectv maps out all the interactions occurring between people online in order to find relevant audiences for advertisers. As a result, companies have flocked to buy adverts from the start-up and its clients now total over 60, including Am Ex, Dell, Sky and Thompson. Founder Glen Calvert has solid experience, both in start-ups (having been the first employee of ad tech firm Struq) and in digital media which he has put to good use, growing the young company organically to a solid six figure turnover. With ambitious plans to turn every ad on the web into a social recommendation, Calvert has an aggressive growth plan for the next 12 months, with a planned European office opening and a seven figure revenue projection.
