30. Joe & Seph’s Popcorn
The company making gourmet handmade popcorn for the luxury market
Founders: Joe Sopher, Jackie Sopher and Adam Sopher
Founded: October 2010
Inspired by similar products in the US, former electrical wholesaler Joseph Sopher spent many years and numerous tasting sessions in his kitchen trying to recreate a British version of handmade gourmet popcorn, eventually emerging with a unique process in which multiple flavours are infused into the popcorn at different stages of cooking with the end result a complex, innovative and delicious product. Traditionally a cheap and simple offering, the family business’ high-end approach to popcorn has bucked the trend by firmly establishing itself in the luxury goods sector with Harrods, Selfridges and Harvey Nichols amongst its UK retail stockists as well as luxury hotels including Claridges, the Grove and Chewton Glen. The company also has a growing presence in the European market with retail customers including Avoca in Ireland, Globus in Switzerland and Spanish department store chain El Corte Ingles. Joe & Seph’s is already profitable and expects to double its sales again over the next year, with a major roll-out to Waitrose planned as well as further expansion into European markets.