6. Captify Media
The digital company transforming the power of advertising
Founders: Dominic Joseph and Adam Ludwin
Founded: July 2011
In just two years, Captify Media has grown at a rapid pace and as the first company in Europe to specialise in search retargeting it’s not hard to see why. Its ‘cutting-edge’ technology enables advertisers to display banners to users based on their recent searches on Google, Yahoo and Bing. Created from a goal to ‘break the mould’ of the advertising industry and its ‘old methods’, Dominic Joseph and Adam Ludwin wanted to provide a solution that would focus on a more transparent system and add value to an advertisers media spend. Its unique approach which allows brands to pin-point their desired audience has attracted a range of major international companies including British Airways, Peugeot and Sony and it now works with over 70 clients a month. With an investment of £1.2m from Panoramic Growth in May, the media firm has recently hired new staff and is in the process of opening offices in New York and Germany, with further overseas expansion planned for next year.