33. PayAsUGym.com

Founders: Jamie Ward, Mike Blake and Neil Harmsworth
Founded: September 2011
Website: www.payasugym.com

Featured in last year’s Startups 100, PayasUGym’s unique proposition continues to excite gyms and customers alike. Over 1,100 gyms have now signed up to its service (triple the figures of last year), which offers customers discounted day passes and short-term memberships to allow them to fit their fitness routines around their lifestyle. With 14 million searches carried out on the PayasUGym site over the past 12 months and more than 100,000 registered users, it is proving a hit with gym-goers too. As the only company offering such a service, PayAsUGym still has enormous potential for growth in a rapidly changing market; a fact that has not gone unnoticed by investors who have backed the company with more than £2m to date. The company hopes to reach 2,000 gyms signed up to the service over the next year and plans to launch soon in an as-yet unnamed second country.