51. Powerlinks Media
The affiliate advertising platform using innovative technology to stand out
Founders: Kevin Flood and Mike Harty
Founded: September 2011
Powerlinks made our 2012 list for its proposition that looked set to change the way the marketing world viewed affiliate advertising – and the company has continued to develop its potential over the last year, with its automated system that converts a site’s text and images into relevant links now in operation on more than 600 websites. As the only in-content ad server and ad exchange provider, Powerlinks has secured some established clients, including high-profile publishers such as Net Communities, IDG and the Racing Post in the UK whilst across the Atlantic it has already gained a hugely influential customer in Major League Baseball. The next 12 months are set to be an exciting time for the young company as it prepares to roll out its product across the USA as well as conclude deals with some ‘major players’ in the UK digital advertising industry.