60. FieldCandy

The company putting fun into camping with a range of quirky and unexpected tent designs

Founders: John Harris and Rhona Carr
Founded: November 2011
Website: www.fieldcandy.com

With summer festivals exploding in popularity in recent times, camping has become an increasingly ‘cool’ activity, yet the ubiquitous tent remained steadfastly uncool in design – until FieldCandy came along. Spotting an opportunity after attending a trade show in Germany full of ‘boring’ blue and green tents, founders John Harris and Rhona Carr launched their range of unique and unexpected tents created by a range of designers, which include an image of a cow, a brick wall design, and a tent complete with a printed silhouette of two lovers kissing (entitled ‘get a room’). With prices ranging from £265-£595, the company has enjoyed international success almost since launch, especially in the USA and Australia, and posted revenues of £159,200 in 2012 with the company already highly profitable. The next year will see FieldCandy launch a new four-six person tent and accessory range with a major wholesale launch and trade shows in the USA and EU also planned. 

Startups 100 by Startups.co.uk