65. Coconut Media
A marketing firm specifically designed to work in franchise recruitment
Founders: Sally Anne Butters and Sarah Cook
Founded: June 2011 (launched January 2012)
Sally Anne Butters and Sarah Cook have carved a niche with their two-year-old firm, which provides marketing services for franchise recruitment. Having discovered the lack of marketing support for franchisors, their business was formed to draw on their backgrounds in both franchising and marketing/PR, and offers recruitment marketing strategies to fit in with franchisors’ particular objectives and budgets. Despite only launching in 2012, Coconut Media is currently working with around 20 franchisors, either on a full retainer or project-by-project basis. The business has also seen strong growth, with turnover for this year on tract to double that of 2012. Having founded the business in a home office using only savings, Butters and Cook are now working towards an ambitious five-year-plan which will build on the business’ impressive rate of growth.