75. Menuspring

The online menu directory showcasing the best of London’s cuisine

Founder: Ali Meruani
Founded: January 2011 (launched November 2012)
Website: www.menuspring.com

For food lovers, London is one of the best places in the world – but Ali Meruani found that the almost limitless variety of cuisine found in the capital wasn’t matched by a similarly vibrant website. From this frustration came Menuspring – an online directory of more than 8,000 restaurants across London, with reviews, menus and pictures to help Londoners select the exact meal they want. For consumers, the site serves as an engaging product allowing them to browse in-depth menus and reviews. For restaurants, the site allows them to showcase their content to a wide audience; for £10 per month, they can create vibrant, dynamic, online menus using their own pictures or from a selection of more than 2,000 provided by the site. Menuspring also works with publishers, bloggers and food start-ups, giving them free menus and pictures in order to drive more traffic to the site. The next step is expansion across the UK and the launch of an exciting new product in the coming months. 

Startups 100 by Startups.co.uk