93. Swogo

The company offering a unique product recommendation service through retailers’ existing ecommerce platforms

Founders: Anthony Ng Monica, Ivor Stankov, Lucy Foster, Andre Rego and Dimitar Kazakov
Founded: August 2012
Website: www.swogo.com

Covered by Startups following its launch last year, Swogo originally offered a direct-to-consumer service giving customers personalised recommendations for tech products by asking them a series of simple questions about what they want from a device. The company’s business model has since undergone a radical pivot; Swogo’s founders are set to re-launch the service as a business-to-business model, allowing its clients to integrate the technology into their online stores to better engage with customers and provide Swogo with a more effective revenue stream. The potential of the company’s unique technology has certainly caught the eye of investors; Swogo has raised a total of £77,500 through two rounds of Seedrs funding, in addition to winning £10,000 in the NACUE Varsity Pitch competition. The new start-up was also the youngest business to be accepted into the prestigious European start-up incubator startupbootcamp Amsterdam, raising a further €15,000 through the scheme. Swogo is currently in talks with several heavy-hitters in the UK retail sphere in preparation for a pilot launch of its new revenue model and has ambitious plans for rapid expansion across international markets following its launch. 

Startups 100 by Startups.co.uk