67. Presto Coffee

The coffee company taking a stand against the outdated practices of its industry with a great tasting product that doesn’t cost the Earth

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  • Maïté Bouhali

Founder: James Hagerty
Founded: 2018
Website: presto-coffee.com/

According to IPSOS, a third of Britons acknowledge climate change is a big issue for the country.

In a world where consumer interest in the environment is growing faster than ever before, more and more businesses are trying to go beyond their first purpose of making a profit and are striving to make a positive impact.

On finding out that coffee was sourced, shipped and delivered in the same way as it was 50 years ago, James decided to take matters into his own hands.

That was the case for London-based Presto, whose founder James Haggerty was appalled at traditional coffee industry practices. On finding out that coffee was sourced, shipped and delivered in the same way as it was 50 years ago, James decided to take matters into his own hands.

In 2018, Haggerty created Presto with one ambition: make “coffee that doesn’t cost the earth”. A boon not only for the customers who would be able to afford high-quality coffee but also for the environment.

And this startup, which now sells its coffee on its successful ecommerce site, has put those words into action. It roasts in large batches to avoid any wasted heat and ‘works to order', delivering to its customers within 10 days of roasting to maximise freshness. It also ships its products instead of flying them, using 100% recyclable packaging.

Presto is mastering this acrobatic exercise with verve, finding the perfect balance between its two cornerstones: customer satisfaction and environmental protection.

Customers are more likely to be attracted to committed startups like Presto.

The future looks bright for Presto. As working from home is becoming a norm, customers are now looking for great tasting coffee crafted in their own kitchen. A perfect opportunity for its subscription-based model which already represents 25% of its sales.

By the same token, the concern over climate change is expected to only grow bigger. Customers are more likely to be attracted to committed startups like Presto. And with its ambition to launch into bricks and mortar very soon, we’re sure Presto’s success will continue to soar.

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Maïté Bouhali
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