Wix website builder for small business
Promoting your business online is essential in today’s marketplace. Find out more about Wix website builder here
Founded in 2006, Wix offers cloud-based website building software. It offers a range of plans: from simple, quick and free set-ups, along with options for freelancers and small businesses; through to advanced, customisable designs that can be used by developers.
With more than 110 million users worldwide and an average of 45,000 sign-ups a day, Wix website design is a long-standing, popular and trusted choice.
You can find more information on why your business needs a website here. But is Wix the right choice for your website design strategy?
In this article, we’ll guide you through how Wix works, compare price plans, as well as a detailed look at why Wix is suitable for small businesses. Click on the links below to learn more and go to the relevant sections:
- How does Wix work?
- How much does a Wix website cost?
- Why are Wix websites suitable for small businesses?
- What mobile features are available?
- What are the pros and cons?
How does Wix work?
Creating a website using Wix is quick and easy; you can be up and running with a site in a few minutes.
How to use Wix website builder
- Sign up and create an account
- Design your website: use Wix Editor, ADI or Wix Code
- Choose a template
- Edit your site
The first step is to sign up and create an account. From here, you begin by choosing the type of website you want to create.
You can pick from three options:
- Wix Editor
- Artificial Design Intelligence (ADI)
- Wix Code
The Wix Editor is the classic option, which allows you to choose templates and build your site from there.
The ADI is the easiest option, as you answer a few questions and then a computer-generated site is created for you based upon your responses.
Wix Code is, as it suggests, the option that allows you to add code yourself to build upon the design features in the classic editor.
The most realistic option for small businesses is likely to be either the Wix Editor or ADI as they are quick, easy to use and don’t require specialist knowledge.
After this, the next big decision is choosing a template. You can edit your site further with additional elements such as a blog, images or video. There are also options to include extra features such as a booking system or an online shop, if relevant for your business.
The final action is to publish your site and make it live on the internet.
|If you want to start building your site and sharing it with your customers, you can choose the ‘coming soon’ template. So you can direct people to your business’ site immediately, without having to wait for full functionality.|
How to choose a template
With more than 500 templates to choose from, you’re likely to find one that’s right for your business. You can browse Wix website examples as well as see successful Wix websites. This means you can compare styles and formats, along with getting an idea of how other businesses in your industry present their sites.
Plus, Wix uses a ‘drag-and-drop’ method – so making changes is easy and you can see what your site will look like before you publish it.
What you should bear in mind, though, is that there is a distinct style and colour palette that seems to run throughout the options. It’s possible to create several free Wix sites so you can test out which templates you like best.
You can’t switch templates at a later date without having to redo your content. Therefore, you should think carefully about the one you opt for: does it suit your business’ brand and image?
Consider how you want to brand your business, both now and in the future.
How much does a Wix website cost?
You can create a Wix website for free. The free option has all the basics you need to get started: secure hosting, 500MB storage (how much data you can store on the site) and 500 MB bandwidth (how many data transfers the site can support) as well as access to free images and other visual content.
Your site will also have a mobile version and you can access the Wix App Market to enhance your site’s offering. Support is available from the online help centre.
The free Wix website option includes:
- Secure hosting
- 500 MB storage and 500 MB bandwidth
- Access to images and other visual content
- Mobile version
- Access to Wix App Market
- Help centre online support
A Wix free website is a cost-efficient choice and means you can begin building your website as soon as possible. However, the free option has limited storage and a lack of key professional features.
The most realistic choices for small businesses are likely to be upgrading to a Premium plan – either the Unlimited plan or the eCommerce plan. While upgrading to a Premium plan may initially be off-putting due to the additional cost, Wix website pricing is affordable.
The Unlimited plan costs £7.76 per month and the eCommerce plan costs £10.10 per month. Premium plans also include quicker customer support response times.
Premium plans include the features available with the free site, and then extras on top of this. Both the Unlimited and eCommerce plans include unlimited bandwidth, so you don’t have to worry about your site slowing down when the number of visitors increases.
Similarly, both of these premium options include increased storage – Unlimited offers 10GB and eCommerce offers 20GB. The free Wix domain is included in both plans, as is the option to connect your domain name – a custom domain name is a more professional choice.
Wix ads are removed in these premium plans, meaning that you won’t be advertising any other business on your site. The custom favicon (the logo that appears in the left corner on a browser tab) is also included in both options. Both plans also include vouchers that can be used towards additional services. Finally, the eCommerce plan includes an online store.
Although there is a price difference, the key difference between the two is that the eCommerce plan includes the online shop feature; the Unlimited plan doesn’t.
Therefore, if you want to sell products or services via your site, then this plan is most suitable for you. If you don’t see your business requiring this feature at any point, then the Unlimited plan is preferable.
|Feature||Unlimited Plan||Ecommerce Plan|
|Connect domain name||Yes||Yes|
|Premium customer support||Yes||Yes|
|Price||£7.76 per month||£10.10 per month|
Wix website cost is on a price-per-month basis with a yearly subscription.
There are some differences between opting for a yearly subscription that is paid in full at the time of purchase or choosing a monthly subscription instead. So be sure to check the details of what is offered at the time you make your selection.
Why are Wix websites suitable for small businesses?
Wix is a suitable choice for small businesses for a number of reasons. It’s a quick process so you don’t have to worry about taking up excessive amounts of time learning how to code.
Following on from that, it’s also a cost-effective option: as you can create your site yourself, you don’t have to factor in additional outlay for outsourcing specialist tasks.
Plus, as Wix website builder is comprehensive – with design, hosting and domain names all taken care of – you can use it for all of your website design needs.
A website without visitors is not helpful for anyone. Showcasing your business with a website is great – but if no one can find it then both your business and your customers miss out. So how do you drive people to visit your site?
This is where search engine optimisation (SEO) steps in: a way of improving how websites rank in search results. The Wix SEO Whiz offers a personal plan for your website, keyword analysis and tutorials. The built-in SEO features on Wix sites include:
- Meta-tags: help your site get found
- URL: an address that’s unique to your business
- Headers: top-of-the-page titles so visitors know what to expect
- Keywords: most relevant search words for your business
- Links: connect your site’s pages
You can use the Wix website editor to create and curate a site that is most suited to your business’ requirements. This means you can personalise the site so that it reflects your business brand and image. Available features include:
- Blog – publish content that keeps visitors up-to-date with what your business is doing; build a hub of information
- Images – display your products or services; show what your business looks like
- Domain name – a custom domain name suggests credibility and professionalism
- Favicon – display your company logo; help create a cohesive experience for visitors to your site
If you’re looking to sell products or services through your site, then having an online store is essential. With Wix website design and the eCommerce plan, you can:
- Sell unlimited products
- Sell from your website directly
- No commission charges
The Wix website editor guides you through all the stages, including product display, individual product pages as well as the cart and checkout pages. Plus, you can connect payment methods as well as set the shipping and tax requirements.
You can choose a template with this feature already included, or you can opt to add in a Wix Store at a later date. It’s worth noting that you have to be on a Premium plan to have an online store, whether at initial set-up or adding it in once your business has grown.
When using an eCommerce platform, it’s vital to ensure that the site you use is secure and protected. So what security does Wix offer?
- Encryption – protects the data used when sending money across the internet
- ISO Compliance – best practice for managing security risks and identifiable personal data
- PCI Compliance – Payment Card Industry Data Security Standards (PCI DSS); a set of requirements for card security
What mobile features are available?
The Wix website app is available for free on iOS and Android mobile devices. It requires iOS 9.0 or higher, while Android requires 5.0 or higher. The app gives you the flexibility to manage your site wherever you are.
You can edit content, communicate with your customers, manage bookings or calendars, as well as update your online store.
If you’re interested in how to make Wix mobile friendly, then you’ll be pleased to find out that Wix automatically creates an optimised mobile version of your site.
Another mobile-friendly function is that you can edit the mobile version of your site in its own specialist editor. This means you can make changes to how visitors view your site specifically on a smartphone or tablet.
In addition, whatever edits you make to your site in the mobile editor will only affect mobile devices. This means that you can create versions of your site that are optimised especially for mobile and these changes won’t affect the desktop version.
- Free app available
- Requires iOS 9.0 or higher, Android 5.0 or higher
- Mobile version of site automatically created
- Edit mobile and desktop websites independently
What are the pros and cons?
Every small business is different and what you’re looking for in a website builder will depend largely on your unique business requirements. To help you decide though, here are the main pros and cons of Wix website builder.
- Quick and easy
- No set-up costs
- Able to customise
- eCommerce platform available
From this article, you’ve learned more about the key features, as well as strengths and challenges, of using Wix website builder. Having a website is essential to promote your business so be sure to put your business’ requirements at the forefront when making a decision.
Overview – Wix website builder
- Easy-to-use, quick and free to set up
- Able to upgrade plans to most suitable options for your business
- No training or specialist knowledge required
- All-in-one offer: domain name, web hosting, design, ecommerce
- Customer support available online
- Additional features available – app, mobile version
- Scaleable – can edit and change your website as your business develops
- World-leader; established and trusted website builder
Compare Wix options
The information on this page should help you to understand what your business might need in terms of website design. For more information though, you should sign up to Wix today – Startups can help with this.
Comparing UK quotes with Startups is the best way to find the service and equipment most suited to your business.
|To start this comparison now, simply click an option below. This process is free, quick and easy, and it could save your business both time and money.
Wix is an excellent option for small businesses building a website. Find out more today.