Helena Young

Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

5 best charity CRM software picks

crm 5 best charity CRM software picks

Best online payroll software for UK small businesses

A persons hand points to a spreadsheet on a laptop screen Best online payroll software for UK small businesses

5 best estate agent CRM software

5 best estate agent CRM software

The 5 best HR and payroll software platforms for small businesses in 2026

A smiling woman talks to her colleague in front of a laptop The 5 best HR and payroll software platforms for small businesses in 2026

Top 10 UK cities for remote work in 2022

Liverpool Top 10 UK cities for remote work in 2022

The Side-Hustle Effect: Meet those running successful side gigs (and find out how to join them)

side hustle The Side-Hustle Effect: Meet those running successful side gigs (and find out how to join them)

5 best healthcare CRM software for small businesses

CRM costs 5 best healthcare CRM software for small businesses

Pipedrive CRM review: a simple, great-value system

Customer relationship management Pipedrive CRM review: a simple, great-value system

A Square deal: Square unveils new POS system for small businesses

Square Stand POS A Square deal: Square unveils new POS system for small businesses

Male-owned businesses get seven times more funding than those owned by women

startup small business entrepreneur women finance funding gender Male-owned businesses get seven times more funding than those owned by women

Salesforce CRM review: pros, cons and pricing plans

Salesforce Salesforce CRM review: pros, cons and pricing plans

The 7 Best Salesforce Alternatives

Salesforce dashboard The 7 Best Salesforce Alternatives

The 5 best monday.com alternatives

monday.com screenshot The 5 best monday.com alternatives

Foolish marketing mistakes to avoid this April Fools’ Day

April Fools' Day Foolish marketing mistakes to avoid this April Fools’ Day

The best free payroll software for UK small businesses 2026

A woman points at a spreadsheet displayed on an office laptop The best free payroll software for UK small businesses 2026

Shopify vs Squarespace: prices and features comparison

Shopify clothing store template Shopify vs Squarespace: prices and features comparison

Top 25 UK cities to start a business in 2022

Top 25 UK cities to start a business in 2022

You’re hired: 7 business lessons SMEs can take from this year’s The Apprentice

Apprentice You’re hired: 7 business lessons SMEs can take from this year’s The Apprentice

Liverpool SMEs offered free advice by The Good Small Business Programme

Bisi and Mayo Osundeko, Joy and Joe Baby Liverpool SMEs offered free advice by The Good Small Business Programme

Top 6 business grants to combat the gender funding gap

Inflation concern Top 6 business grants to combat the gender funding gap
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