72. Eat Balanced

The company waging war against junk food with its nutritionally balanced pizzas

Founder: Donnie Maclean
Founded: September 2010 (launched March 2012)
Website: www.eatbalanced.com

Eat Balanced had just launched when it made our 2012 list and the last year has seen Donnie Maclean’s pizzas – which provide all the nutrients you need for a balanced, healthy diet – begin to attract significant attention. Now sold in more than 70 Sainsbury’s and Asda supermarkets across Scotland, Eat Balanced has also started selling through online grocer Ocado in response to strong demand from consumers in England and Wales. The company has won 10 major industry awards over the last year and became the second most shared story on BBC News when featured in an article in July 2012, with Maclean himself being profiled in a BBC documentary. According to Maclean though, this is just the beginning for Eat Balanced, which has an ambition to become the leading brand in balanced diet products. The company is on the verge of concluding deals with two other major supermarkets in the UK and plans to launch its product in the European, Middle Eastern and African markets over the next 12 months. 

Startups 100 by Startups.co.uk