The UK’s solopreneur boom is growing — but AI skills are holding them back

More Brits want to ditch the 9-5 for freelance life, but lack of confidence, money worries, and limited AI skills are stopping many from taking the leap.

The beginning of a new year means that many people are considering major life changes, and that includes starting a business.

But while the idea of a solopreneurship or a new venture sounds exciting at first, it’s much easier said than done.

A report by Intuit Quickbooks reveals a rise in ambition for self-employment and entrepreneurship in the UK. However, there are a couple of things holding these would-be solopreneurs back.

While money worries and fear of failure remain the main blockers to taking the leap into entrepreneurship, a growing lack of AI literacy is also emerging as another significant barrier.

The UK’s appetite for solopreneurship is growing fast

Entrepreneurship remains strong in the UK, and the ambition for people to ditch the traditional 9-5 in favour of the freelance life has been growing rapidly in the last year. 

As of 2025, there are 3.2 million sole proprietorships, and new research suggests that this number is likely to grow. According to the Entrepreneurship in 2026 report by Intuit Quickbooks, 33% of UK adults say they intend to start a business or side hustle in the next 12 months.

The report also reveals that increasing income is the largest motivator for inspiring entrepreneurs, with 52% of respondents wishing to build their wealth through starting a business. Other motivating factors included being your own boss (49%) and flexibility over working schedules (42%).

However, financial concerns and a lack of confidence were reported as the main barriers standing in the way of entrepreneurial ambition, with 40% of respondents citing not enough savings or startup capital as the reason they hadn’t created their own business. This was followed closely by the fear of failure for 38% of respondents.

Leigh Thomas, Vice President EMEA at Intuit, comments: “The ambition is there, but so is the anxiety. Britain is full of people who want to work for themselves, yet the cost-of-living makes that leap harder than ever.”

AI literacy is a hidden brake for aspiring solopreneurs

The lack of AI literacy has also emerged as a hidden yet growing barrier for aspiring solopreneurs.

This is reflected in the Government’s SME Digital Adoption Taskforce report from July 2025, which found that many SMEs still lack the confidence to adopt and use new digital and AI tools effectively.

Moreover, research reported by KPMG reveals that 73% of Brits have received no AI training or education. It also found that out of the 47 countries surveyed, the UK was placed at the bottom third for AI literacy and training.

And it’s this limited knowledge and expertise that’s responsible for the low rate of businesses adopting AI technology. A survey by the Institute of Directors found that half of respondents cited limited understanding of AI models and tools as a key barrier to adoption, alongside a lack of trust in AI-generated outcomes.

What’s more, the lack of AI adoption has been most persistent among sole traders and solopreneurs, according to research by Moneypenny. It revealed that 42% of sole traders have no intention of adopting AI, while another 31% are only using it sparingly.

How to master AI tools for entrepreneurship

For aspiring freelancers or solopreneurs that are new to using AI for business, the first thing to note is that not all AI tools are the same — some generate content, some automate workflows, some analyse data, and others optimise digital marketing.

When looking into the tools you want to use, you should first focus on the ones that solve your biggest business pain points, rather than trying to learn everything at once.

Next, learning by doing is essential. Start by choosing a small project (like automating social media posts or generating product ideas), experiment with different AI tools, and track what works and what doesn’t. It also helps to refine your prompts as you go along. Clear, specific, and goal-oriented instructions will give you better results. 

Finally, look at how your business runs day-to-day and spot where AI can save time or reduce effort. From there, you can build simple workflows that use both human judgment and AI assistance. 

“Founders who understand how to apply AI can validate ideas faster, reach customers more efficiently, and operate at a scale that would previously have required a team.” Matt Rouif, CEO of photo-editing platform Photoroom, comments.

“Going into 2026, solopreneurs who build strong AI literacy will be able to stay lean for longer and compete in markets that would once have been out of reach.”

You don’t have to be a fully-fledged AI expert to start as a solopreneur. Even small, practical uses of AI can make a big difference early on, helping you work more efficiently and grow your business rather than getting stuck in endless admin or workflow overwhelm.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Side Hustle Tax explained: everything you need to know

When is your side hustle eligible for tax? Our guide explains when side hustle income becomes taxable, how to report it, and what changes to expect from 2029.

By the end of 2029, the UK Government plans to increase the self-assessment reporting threshold for side hustles from £1,000 to £3,000.

This means that if you run a side hustle, you won’t have to register for a full Self-Assessment tax return unless you earn £3,000 or more. 

However, while the reporting threshold is rising, the £1,000 trading allowance isn’t changing. Side hustle income over this amount may still be taxable, but it won’t require a full tax return like it currently does.

Understanding the difference between what’s tax-free, what’s taxable, and when you actually need to report your income might be confusing at first, but we’re here to help.

In this article, we’ll break down how side hustle tax really works, what the new threshold means, and the steps you need to take to remain compliant with HMRC.

💡Key takeaways

  • Currently, if your side hustle income exceeds £1,000, you must register for Self-Assessment.
  • From 2029, the threshold for filing a full Self-Assessment will increase to £3,000, but income between £1,000-£3,000 will still be taxable.
  • “Side hustle tax” isn’t a separate tax, but is subject to standard income tax and National Insurance Contributions (NICs).
  • Examples of taxable side hustles include selling online, digital content creation, and freelance services.
  • Failing to meet tax deadlines can result in an immediate £100 fine, daily late fees, and interest on unpaid tax.

What is a side hustle?

A side hustle is a way to earn extra money alongside your main job and is usually something you can fit around your existing schedule, such as evenings or weekends. 

Many people take up side hustles to boost their income, cover everyday costs, or earn money from doing what they love. In 2025, 39% of Brits had at least one side hustle as an additional source of income.

However, it’s important to know that while some side hustles are considered taxable, some are classed as hobbies and therefore, are not subject to tax

To determine which applies, HMRC uses the “badges of trade” criteria to assess whether an activity is being carried out as a trading business or simply for personal enjoyment. The main criteria typically cover areas like whether you’re trying to make a profit, organisation of the activity, source of finance, and period of ownership.

For example, selling an old sofa on eBay would be considered a hobby, and therefore wouldn’t be taxable. On the other hand, selling brownies and other baked goods on TikTok or at your local market would be classified as a business and would be subject to tax.

Examples of side hustles

Side hustles can take many forms, and the tax rules depend on the type of activity and how HMRC classifies it. Here’s a breakdown of the most popular side hustles and typical tax implications.

Type of side hustleTax implications
Casual or hobby (occasionally selling handmade crafts, baking for friends, or occasional eBay sales).None.
Small-scale trading/occasional side hustle (freelance tutoring, dog walking, weekend photography, etc.)Income tax (over £1,000) and Self-Assessment Registration.
Business-style side hustles (running an Etsy store full-time on evenings/weekends, freelance web design, ride-share driving, etc.)Income tax (over £1,000), Self-Assessment Registration, National Insurance (NI) contributions (Class 2 if you earn over £6,725 a year, or Class 4 if you earn over £12,570 a year). VAT may also apply if you exceed the £90,000 threshold.
Investment-related side hustlesThis could fall under capital gains tax rather than income tax if the activity isn’t seen as a business. If HMRC considers you “trading” in assets, it may be treated as income.

When is side hustle income subject to tax?

Under the UK’s current Trading Allowance, side hustle income is subject to tax when your gross income exceeds £1,000 in a single tax year. You will also need to register as self-employed with HMRC and file a Self-Assessment tax return.

Side hustle tax isn’t an official tax in the UK. Instead, it’s simply the income tax and National Insurance Contributions (NICs) you pay on any earnings from a side business or freelance work.

How will side hustle tax change from 2029?

From 2029, the Government plans to raise the Self-Assessment reporting threshold for side hustle or self-employment income from £1,000 to £3,000

However, that isn’t to say that you won’t have to pay tax if you earn under £3,000. The £1,000 trading allowance remains the same, so any income above that is still taxable.

The change mainly affects when and how you report your income. If you earn between £1,000 and £3,000, you won’t need to submit a full Self-Assessment tax return, but HMRC will still expect you to pay tax.

To do this, the Government plans to introduce a new online reporting tool, which is expected to arrive by 2029. Further details of this online tool are yet to be announced, but here’s a quick breakdown of how the rules will work:

  • £0 – £1,000: Tax-free and no reporting required
  • £1,001-£3,000: You still owe tax, but you won’t need to submit a full Self-Assessment
  • £3,000+: Full Self-Assessment tax return required

How much tax will you have to pay on side hustle income?

The amount of tax you’ll pay on side hustle income depends on how much you earn. As with operating as a sole trader or freelancer, your side hustle will be subject to income tax and NICs. Here are the current rates:

Income tax rates

Amount earnedIncome tax rate
Below £1,0000%
Up to £50,27020% (basic rate)
£50-271-£125,14040% (higher rate)
Over £125,14045% (additional rate)
Example of an income tax rate

If you earn £2,500 from a side hustle and have no expenses, £1,500 is taxable. As this falls under the basic rate, that would be 20% of £1,500 = £300 in income tax.

National Insurance

Amount earnedNI Class
Below £6,845None (but you can choose to pay Class 2 voluntarily)
£6,845 or aboveClass 2
Between £12,570 and £50,270Class 4 (6%)
Over £50,270Class 4 (2%)

Who needs to pay tax on their side hustle?

Anyone earning money from a side hustle that HMRC considers a business or trade may need to pay tax. A few examples include:

  • Food and beverage (F&B) brands selling products at weekend markets, or through an ecommerce platform (such as Shopify).
  • Freelancers or gig workers (such as graphic designers, freelance writers, or translators) providing services for profit.
  • Resellers buying vintage stock (such as clothes or jewellery) to sell on platforms like Vinted and Depop.
  • Online sellers, including people selling handmade crafts on Etsy or running an online store.
  • Digital or online creators, such as YouTubers, TikTok creators, and social media influencers earning sponsorship money.
  • Part-time service providers like dog-walkers, babysitters, tutors, and fitness instructors working evenings or weekends.

How to declare your side hustle income

Understanding when and how to declare your side hustle earnings can help you stay on HMRC’s good side and avoid any unexpected surprises. Here’s what you’ll need to do, step-by-step.

1. Register for Self-Assessment

As mentioned before, if your side hustle is likely to exceed £1,000 (£3,000 from 2029), you’ll need to register for Self-Assessment. You can do this online via the government website. From there, HMRC will send you a Unique Taxpayer Reference (UTR) and details on how to file your tax return.

The deadline for your Self-Assessment tax return is 31st January, so it’s important to keep this date in mind to avoid late-filing penalties.

2. Keep accurate records

Even if you don’t owe tax yet, it’s important to track all income and expenses. This includes invoices, receipts, and bank statements, which you must keep for five years after the Self-Assessment deadline. Doing so through a good-quality accounting software will make it easier to calculate your taxable profits, claim allowable business expenses, and avoid queries from HMRC.

3. Fill in your tax return and pay

On your Self-Assessment form, you will need to report the following:

  • The total income from your side hustle
  • Any allowable business expenses to reduce profits (such as travel expenses, marketing costs, office expenses, etc.)
  • Any other taxable income (such as salary, rental income, investments, etc.)

HMRC will then calculate your income tax and NICs based on your total profits. Once your return is submitted, HMRC will tell you how much tax you owe. There are a few ways you can pay the tax, including:

  • Online, via bank transfer, debit/credit card, or through your tax account.
  • In instalments, but only if eligible for the HMRC “Payment on Account” system.
Platform reporting (DAC7)

DAC7 is a set of rules enforced by the European Commission that requires digital platforms (like online marketplaces, gig economy apps, and rental sites) to collect and report information about the money earned by people using them.

This means that if you sell on platforms like Vinted, Depop, and Airbnb, your data is automatically shared with HMRC. You won’t be able to hide the amount of income you get from these platforms, and wyou ill be liable if you’re found to not report your earnings.

What happens if you’re not compliant?

Not complying with HMRC can lead to financial consequences. Therefore, it’s important to know what to expect and how to respond. Acting quickly can help you avoid unnecessary fines, interest, or even more serious outcomes.

The “nudge” letter

If HMRC finds a discrepancy in your tax return, they will send a “nudge letter”.If you receive this, don’t panic. The letter isn’t an accusation as such, but it’s crucial that you respond as soon as possible.

The first thing you should do is review your records for any potential errors or undisclosed income. If everything is correct on your side, you should respond to HMRC in writing and explain that you have reviewed your records and haven’t found any issues. 

On the other hand, if there are errors found, you should amend your tax return or declare the undisclosed income as soon as possible, and pay any tax owed.

Missing the Self-Assessment deadline

You will be automatically charged £100 if you miss the 31 January deadline and file your tax return late. If your return remains outstanding, additional penalties can apply, which are £10 per day for up to 90 days, plus further percentage-based fines if the delay continues.

On top of this, HMRC may also charge interest on any unpaid tax, and in more serious cases, a “failure to notify penalty” could be imposed if you didn’t report income that should have been declared.

Summary: next steps

Side hustles are a great way to boost your income while pursuing your passions, but it’s important to understand the tax implications that come with them. 

Whether you’re running an ecommerce business, offering freelance services, or just selling a few handmade goods, understanding your tax obligations will help ensure your side hustle remains both profitable and stress-free.

Plus, with upcoming changes like the higher Self-Assessment reporting threshold and increased platform reporting under DAC7, transparency is more important than ever. That’s why keeping accurate records, reporting your income correctly, and paying any due tax is essential to staying compliant with HMRC.

For taxable side hustles, the Government is making digital record-keeping mandatory from 6 April 2026. To ensure your side hustle remains compliant, check out our guide to Making Tax Digital (MTD) for everything you need to know.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

New bill would hold banks accountable for supporting SMEs

A group of Labour backbenchers are pushing for banks to do more for small businesses – and say they should be ranked for their efforts.

A bill has been put forward by a group of senior Labour backbenchers that would see banks required to up their lending offerings for small businesses, and be held accountable for their impact. 

The legislation, if passed, would push banks to give more backing to credit unions and community development finance institutions (CDFIs), which are often the organisations that SMEs approach if mainstream lenders can’t help them

The MPs also want banks to be responsible for reporting on their impact, including measures to improve access to business finance and reduce financial exclusion. The move is a bid to make finance more accessible for more businesses – many of which have struggled since financial turbulence has made lenders more risk-adverse. 

What prompted the bill?

The 10-minute rule bill, known as the Fair Banking Act, was tabled by former business minister Gareth Thomas. Commenting on LabourList, he wrote

“Thousands of small and medium-sized businesses are currently locked out of the finance they need to grow. Entrepreneurs without long track records or significant assets often find the door to mainstream banking closed. Too many are left without advice, support or a fair chance to turn good ideas into thriving businesses. This is particularly true for businesses led by women, people of colour and disabled people and for those based in the most economically deprived parts of the UK.” 

Thomas added that more than half of small firms say credit is unaffordable, that business finance in the UK is more expensive than in other countries, and that businesses with trading incomes of less than £10m cannot access personalised advice.

This means that early-stage entrepreneurs and businesses with smaller turnovers cannot get funding, nor advice on how to grow. “Access to affordable finance can unlock the potential of businesses across the UK, helping them grow and thrive,” argues Thomas.

What would the Fair Banking Act do?

Mirroring the US Community Reinvestment Act, the Fair Banking Act would give the Financial Conduct Authority the power “to assess how well banks of different sizes are serving individuals, small businesses and underserved communities”. 

This data would then be published as a ratings system to show exactly what banks are doing to meet their criteria. “Banks would be able to improve their ratings by expanding their own affordable lending, and by partnering with credit unions and community development finance institutions (CDFIs),” says Thomas. 

He adds that there wouldn’t be punishments for banks that fall short but there would be “accountability, transparency and incentives to do better”.

The bill has won the backing of business and trade committee chair Liam Byrne, work and pensions committee chair Sarah Owen, as well as former shadow chancellors Anneliese Dodds and John McDonnell.

Does the bill go far enough?

The legislation will face scrutiny, but it has been widely praised for its ambition. However, as George Holmes, managing director of Aurora Capital, told UKTN, there are concerns that it could become a “box-ticking exercise”. 

He explained: “If ministers want this to resonate with business owners, they should pair accountability with practical delivery, faster schemes, simpler access, and consequences for banks that continue to shut SMEs out.”

Businesses struggling to raise finance in the current jittery climate will be hoping that this bill could make an impact. However, it does serve as recognition that the current lending system is leaving many business owners out in the cold, unable to grow their venture. Supporting them will benefit the economy as a whole.  

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Are January Sales the New Christmas?

New research says retailers have suffered a "drab" December as shoppers hold on for the January sales – but businesses can leverage this.

December sales for non-food businesses dropped year-on-year, but data from post-Christmas and early January shows an uplift in spending.

Data from the latest British Retail Consortium-KPMG Retail Sales Monitor suggests that it was only supermarkets like Lidl and Aldi that had a December of increased sales, while online and high street non-food businesses suffered a year-on-year 0.3% dip. 

Christmas 2025 may not have been the shopping bonanza that retailers expected, but they should now focus on marketing to those customers who held off on full-priced purchases in December and are looking for deals in January instead. 

“Drab December”

Reported by BRC and KPMG, this 0.3% year-on-year decrease in December non-food sales stands out compared to the 4.4% growth seen from 2023 to 2024, and the 12-month average growth of 1.1%.

The report also revealed that December’s online non-food sales specifically dipped by a smaller 0.1% year on year, however, this makes for even more dramatic reading when compared to the year-on-year growth of 11.1% seen in December 2024. 

BRC chief executive Helen Dickinson said: “It was a drab Christmas for retailers, as sales growth slowed for the fourth consecutive month. While food sales rose on the back of ongoing food inflation, non-food sales fell flat in the run up to Christmas, with gifting items doing worse than expected.”

Hope for January

The figures for the beginning of this year, however, offer more hope, as there was an uplift in spending as retailers reduced prices for sales periods. Dickinson commented: “Many people were clearly holding out for discounts, with the last week showing significant growth off the back of Boxing Day and beginning of the January sales.”

Businesses need to market smartly to take advantage of this trend, not least because January shoppers are still very much feeling the impact of the cost of living crisis, and businesses will be fighting for their attention. 

Customer loyalty will play an important role in this, and therefore personalised deals could come into their own. Online shoppers in particular will be hunting out discounts and promotional codes in their inboxes. 

Shoppers on the high street may have specific buys in mind and will go from store to store to find the best deal. The high street, though, remains a tough environment. A Press Association report suggests that 2026 will see yet more closures with River Island, Claire’s, LK Bennett and Pizza Hut all on the watch list.  

Call for support

The BRC has used the report to call on the Government to support high street businesses, many of which are suffering from slow sales but also the burden of business rates, staff costs and what they argue are high taxes. 

Dickinson says: “From business rates to the implementation of the Employment Rights Act, there are plenty of opportunities for the Government to mitigate costs for retailers and prices for customers.”

For retailers of all sizes, December hasn’t brought the boon hoped; and they will now need to scramble to take advantage of any potential boost from January deals.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Honesty and kindness – LEON founder delivers lesson in keeping loyalty

Having rebought fast food chain LEON, co-founder John Vincent’s comms to customers have been a masterclass in managing complex transformation.

After a turbulent year, fast food business LEON has been bought by its previous owner and co-founder, John Vincent, whose social media posts and emails to customers have been a lesson in how to address complex change, retain loyalty, and even drive footfall in difficult times. 

2025 was not kind to LEON. After profits tanked under the ownership of supermarket chain Asda, the end of the year brought closures and job losses. We examine how Vincent is managing to change the narrative, and what businesses can learn from his comms.

Being honest about the present while looking to the future

In December, the news for LEON was all bad. The company had to appoint administrators, and the decision was taken to shut 20 stores across the country and make job cuts as a result. This announcement came after Asda’s tenure had seen the chain lose around £10m a year. 

Vincent retook the helm in November, and told BBC News that he was sympathetic to Asda’s management team’s struggles, but added candidly: “In the last two years, Asda had bigger fish to fry, and LEON was always a business they didn’t feel fitted their strategy.” Vincent – and the other LEON co-founders – have openly spoken and written about how the brand lost its way under Asda, including Vincent’s comment: “As you may have noticed, LEON has drifted from some of its core principles.”

But it hasn’t all been dwelling on the difficulties. Vincent has pushed forward with a balance of honesty about the current situation for his employees and tantalising hints about what fans of the brand can now expect in the coming months.

In fact, Vincent is reported by The Guardian to have drafted in co-founder Allegra McEvedy, who is no longer involved in the business side of the venture, to create a menu that goes back to the original tenets the brand lived by.

Showing care for staff

Rather than skirting around the fact that job losses were inevitable, Vincent sent an email to subscribers that dealt with this head on. “We will need to close the restaurants that are not profitable and that we expect will not return to profitability. That means reducing from around 70 to around 50 locations,” he wrote. 

However, he added that LEON management had already reached out to rival Pret A Manger and created “a dedicated application route” to support LEON employees as they try to find a new role. He also explained that LEON would fight to keep as many employees as possible, finding them new positions in restaurants that were staying open. 

The letter reads as a masterclass in acknowledging the truth – job cuts and closures – while developing practical ways to help staff find a solution, showing they were valued in their roles. Balancing the bad with the solution can be an effective way to communicate difficult news to your customers, from price hikes to stock issues. 

With confidence low among many business owners – especially in the F&B sector where LEON resides – Vincent’s letter is valuable reading. Lots of businesses are having to make the tough call to let staff go, and Vincent has shown how to do this with compassion and without repelling customers.

Adding a personal touch

However, it is the inclusion of his email address in the letter that has won the most admiration. 

Vincent asks customers to be part of the journey to bring LEON back to what it had been: “From my many conversations with our guests across the last four weeks, it is clear that you also share my belief that we must also restore the culture of teamwork and customer service in our restaurants. That is at the end of the day my responsibility.” 

This simple inclusion gives customers a sense of being part of the brand’s journey. It gives them emotional investment in LEON’s restoration, potentially making them more likely to visit when the new menu goes live.

In his communications with customers, Vincent has turned a dire situation into one in which he has won praise for compassion, excited customers about the future, and reinvigorated loyalty by giving customers a personal way to have a say in the future of the brand. For the many businesses going through hardships, this could be a blueprint for navigating difficult change. 

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Discover the ales and ails of hospitality

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Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Watered-down Employment Rights Bill could save businesses billions

According to government analysis, Labour’s scaled-back employment rights reforms are to reduce the financial burden on businesses.

Last month, Labour’s ‘once-in-a-generation’ overhaul of workers’ rights finally became law, but in a significantly diluted format

After a drawn-out game of parliamentary ping-pong, ministers made a series of concessions that have reduced the projected impact on workers, simultaneously lessening the cost for UK employers. 

According to the government’s latest figures, the cost of the reforms for businesses has fallen from as much as £5bn to around £1bn. For small businesses already up against a relatively bleak financial outlook, the news may trigger a sigh of relief.

What’s changed in Labour’s Employment Rights Bill

On its way through Parliament, the landmark Employment Rights Bill has been subject to many key concessions. 

Notably, ministers scrapped plans to introduce day-one rights to claim unfair dismissal, instead replacing them with a six-month qualifying period. This was in direct contrast with Labour’s election manifesto, causing backlash from several MPs, business groups, and trade unions. 

Other changes include gradually phasing in reforms, rather than introducing them all at once. 

Despite the revisions, the bill will still introduce major employment changes, including day-one rights to sick pay and paternity leave, which employers should be prepared for by April 2026.

How much will it really cost businesses?

The government’s revised impact assessment puts the cost of the reforms at around £1bn for businesses, a significant drop from previous estimates of £5bn. 

However, business groups have challenged the government’s figure. The British Chambers of Commerce said the £1bn figure likely underestimates the true cost of the impact on businesses.

Policy director, Kate Shoesmith, commented: “The impact figure doesn’t adequately account for the harder to quantify costs. Those include staff time for understanding and implementing new processes or explaining these to colleagues.”

Furthermore, some business leaders and Conservative politicians are also unhappy with the bill, saying that even in its diluted form, it adds unnecessary pressure to businesses at a particularly economically difficult time. 

What does it mean for small businesses, and what happens next?

Aside from the projected cost to employers, the government says that millions of workers will benefit from the improved employment rights, particularly women, young people, and lower-paid employees. 

The reforms are intended to improve job quality and productivity, while creating fairer competition between businesses and bringing the UK in line with EU standards, which should have an overall positive impact on economic growth.

For small businesses, the focus should now be on adapting to the upcoming changes. While the phased rollout may slightly delay the immediate impact, employers will still need to review their HR processes while preparing for the new ways of working and potential cost increases along the way.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Pubs anticipate government’s U-turn on tax hikes, amid industry pressure

After weeks of pressure, the government has pledged to reverse its planned increases to business rates for pubs.

Last Thursday, the government announced it would be making a U-turn on its earlier planned hikes to business rates for pubs, following ongoing pressure from MPs, trade groups, and the wider industry.

Hospitality businesses have faced incredibly tough trading conditions in recent years, with rising costs, tight margins, and looming increases to business rates threatening closures and job losses across the country.

This change could be a partial light at the end of the tunnel for many venues, but questions remain about whether the relief will be enough to make a real difference.

What’s changed, and why hospitality businesses welcome the U-turn

Chancellor Rachel Reeves has promised a financial support package for pubs, which would include reductions to business rates.

Before this, the sector was set to face a steep 76% increase in rates bills on average. This was, in part, a result of the withdrawal of pandemic-era reliefs and higher property valuations, meaning fewer businesses would qualify for the lower multiplier announced in the 2025 Autumn Budget.

Industry groups had already warned that the increases could intensify financial pressure. But in recent weeks, pressure has amped up, with trade bodies lobbying ministers and desperate landlords barring Labour MPs from their pubs in protest.

While welcoming the U-turn, industry leaders have remained cautious, stressing that rate reform must go further to fully account for the financial state of the hospitality industry.

What it means for hospitality on the ground

Without change, UKHospitality estimated that the business rate rises would have amounted to a staggering £318m in costs for small hospitality businesses over the next three years.

Thanks to already thin margins, this would have been a blow for many, which makes the government’s reversal feel like a precious bit of good news for a sector that has had so little of it recently.

For pubs and small venues, the reversal will have immediate, tangible benefits. Reduced or delayed business rate bills could provide cash flow relief for struggling businesses, which could help them stay afloat through the quieter first months of the year.

What comes next for pubs and the wider sector?

So far, relief appears to be limited to pubs, leaving much of the wider hospitality sector, including restaurants, cafés, hotels, and nightclubs, still at risk of rising rates. Trade bodies and industry leaders are pushing for wider support for the whole industry, arguing that restaurants and hotels face many of the same challenges as pubs.

“The entire sector is affected by these business rates hikes – from pubs and hotels to restaurants and cafés,” Kate Nicholls, chair of the industry body UKHospitality, told The Guardian. “We need a hospitality-wide solution.”

There are also renewed calls for long-term reform of the business rates system, with campaigners arguing that, as it is, the model disproportionately penalises bricks-and-mortar businesses, which by nature include most hospitality venues, compared with online or lower-overhead sectors.

For now, the government’s promise of a U-turn represents a hopeful step. Whether it becomes a lasting turning point for hospitality will depend on what follows, and whether the government is prepared to address the sector’s challenges beyond short-term fixes.

Whining and Dining with Matt header image
Discover the ales and ails of hospitality

Planet of the Grapes founder Matt Harris has over 25 years of experience in hospitality. Read his bi-monthly column for Startups now.

Read Whining and Dining
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

“Plant-forward” menus to reshape eating out in 2026

Hospitality operators are switching to inclusive plant-forward menus to suit changing “flexitarian” taste buds.

According to UKHospitality’s 2026 trend report, “plant-forward” dining is expected to influence a widespread shift across the industry this year. As strict vegan diets become less common, a larger group of flexitarians – diners who favour a balance of both meat and plant-based dishes – are now shaping menus.

Perhaps in quiet rebellion against the strict veganism of previous years, 2025 was defined as the year of protein. Meat-heavy menus and high-protein hacks dominated both social media and restaurant menus.

However, 2026 appears to be a little more moderate, as this data suggests the future of eating out isn’t all-or-nothing.

For hospitality businesses, this raises a practical question: what does plant-forward dining actually mean, and how should you adapt your menu to stay competitive?

What does “plant-forward” mean, and why is it trending?

Plant-forward dining doesn’t mean wiping out meat from your menus entirely. Instead, it refers to an approach where plant-based ingredients are central to menu design, rather than treated as an afterthought.

Rather than adding a token vegan option just to tick a box, food and beverage businesses are integrating vegetables, grains, and plant-based proteins into staple dishes, often in ways that feel familiar and comforting. This might look like reimagined pub classics or creative, globally inspired small plates, rather than overly health-conscious, “clean” vegan salad bowls.

Diners increasingly want food that is flavour-led, inclusive, and recognisable, not dishes that feel like a compromise or, frankly, boring. Global flavours can work seamlessly here. Korean-style sauces, Middle Eastern spices, and street food-inspired ingredients help plant-forward dishes remain indulgent and familiar, without becoming unnecessarily complex.

UKHospitality’s report notes that operators are rethinking how plant-based dishes appear on menus, keeping them visible, appealing, and varied.

How to decide if your menu needs a plant-forward upgrade

For many hospitality businesses, the issue isn’t a lack of plant-based options; it’s how they’re presented on the menu.

Often, plant-based dishes are buried in a separate vegan section that offers limited choice or lacks the flavour and oomph of meatier options. Many businesses also fall into thinking that “plant-based” equals “something green”, but crucially, diners are increasingly looking for plant-forward options that appeal to a wide range of taste buds across various contexts. 

Of course, it’s worth acknowledging that many hospitality businesses are operating under increasingly tough cost pressures, facing ever-rising food prices, energy bills, and job losses

For some, a full menu overhaul may not feel like a priority as they focus on getting out of the woods. However, plant-forward dining can also work out more cost-effectively. Working with cheaper ingredients like potatoes, grains, and veggies over pricier meat and fish might work in operators’ favour, at no cost to customer appeal.

How hospitality businesses can adapt to plant-forward demand

For pubs and restaurants looking to respond to this trend, menu integration is key. Position plant-forward dishes alongside classics, rather than isolating them in a separate section.

UKHospitality notes that group dining has become a major driver, where appealing plant-based options determine where the entire group chooses to eat. By signalling that you can offer both, you’ll win over vegan-leaning customers and their friends, too.

Aside from labels, your number one focus should be flavour. Bold seasoning and globally inspired dishes will help plant-forward dishes stand out alongside meatier favourites. But this doesn’t require complexity. Building dishes around cost-effective, seasonal, and local ingredients reduces pressure on kitchens and supply chains.

If you do embark on a plant-forward menu makeover, make sure your community hears about it by highlighting your plant-forward options online, on delivery platforms, and on your physical menus.

In practice, plant-forward dining can offer flexibility on both sides of the table. For consumers, it reflects changing tastes and a desire for options without rigid dietary labels. For hospitality businesses, it can offer much-needed breathing room to adapt to cost pressures while appealing to a broader set of diners without needing to commit to all-or-nothing changes.

Whining and Dining with Matt header image
Discover the ales and ails of hospitality

Planet of the Grapes founder Matt Harris has over 25 years of experience in hospitality. Read his bi-monthly column for Startups now.

Read Whining and Dining
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Omnea procures UK’s best new business award in Startups 100

Omnea, the AI concierge revolutionising modern procurement, has taken the top spot in our annual ranking of the UK’s most exciting startups.

As another tough year for UK businesses begins, with rising costs and regulations for any AI-related acquisition or investment, Omnea, a platform that enables companies to finesse the “grin and bear it” legacy processes of procurement, has won the 2026 Startups 100 Index, powered by Sage.

Now in its 18th year, the Startups 100 Index celebrates the UK’s most exciting businesses founded in the past five years. Our judging team named Omnea as winner in recognition of the firm’s innovative, AI-enabled approach to fixing critical blockers to business operations and growth.

It was the realisation that procurement is not only dreaded by businesses but actively avoided, even at the expense of innovation, that drove Ben Freeman and Ben Allen to create Omnea. 

Using AI, the duo has streamlined and automated the process of buying goods and services for businesses by creating an AI-first procurement platform. 

While not the first to tackle this problem, Omnea has fast become market-leading. Since 2024, it has grown its revenue by five times and tripled its headcount. Praise has come thick and fast, and further growth is planned with expansion in both the UK and US on the cards. 

It was the effectiveness of the platform that made Omnea stand out to the Startups 100 judging panel. The team claims to have saved its customers well over 100,000 hours of manual work, and has taken the pain out of procurement – something that impacts nearly all businesses. 

As Zohra Huda, Editor of Startups.co.uk, shares: “In spite of really tough competition this year, we felt Omnea earned the top spot with its mission to make life easier for businesses at a time when every UK business needs as much help as they can get. By taking care of the slog of supplier lifecycle and spend control, Omnea allows enterprises to focus on being entrepreneurial, the kind of win-win problem-solving solution that the Startups 100 Index and partner Sage champions.”

For Freeman, this award will be an impetus to keep innovating. “This recognition is a testament to the amazing people who make up Omnea and work tirelessly to deliver a great product and customer experience,” he told the Startups.co.uk team. 

“We’re still in the early innings of the long, difficult journey of building an enduring company, and moments like this fill us with pride and energise us to push even harder. Procurement is part of the plumbing every company relies on – unseen, unglamorous, and mission-critical. We’re turning it into a competitive advantage,” he added.

The top five UK startups for 2026

What stands out among all of the ventures that made the Index this year is that they are tackling tough issues in a difficult economic climate and, despite this, they’re changing lives. 

They are also a diverse group – solving everything from hormone health to turning waste carbon into jet fuel. What each of the founders share is that their idea is improving living standards for their customers and beyond. Two of the ventures are having a real world environmental impact; and two are improving healthcare options already. 

The five startups that topped the rankings are: 

  1. Omnea – the AI concierge for every supplier decision
  2. HIVED – a tech-first delivery network implementing responsible logistics
  3. MAGIC AI – an AI-powered personal trainer in a mirror
  4. OXCCU – the Oxford spinout turning waste carbon into clean jet fuel
  5. Lightyear – a low-fee trading platform helping people build long-term wealth

Huda adds: “The 2026 Startups 100 Index isn’t just a list, it’s a living, breathing roadmap for a new era of purpose-driven pragmatism. Yes, the economic climate remains challenging. But these top five businesses prove that UK founders have moved on from just disrupting markets – they are repairing them, from decarbonising the skies to closing the gender health gap. 2026 is shaping up to be a year where AI-native efficiency and environmental urgency create businesses that are both resilient and revolutionary.”

Speaking on the talent that this year’s Index celebrates, Nikola McNicol-Kenney, Sage’s VP for Small Segment UKI, comments, “Not only did Sage start life as a start-up we have supported these critical businesses for almost 45 years. Our goal is simple: put trusted and practical AI to work so finance runs itself. With Sage Copilot delivering real-time insight across accounting, payroll and payments, we remove friction, automate admin and get businesses paid faster, helping start-ups scale faster and grow with confidence.

“These businesses are shaping the UK economy, and we’re excited to back them every step of the way.”

We congratulate every one of the 100 startups that made the list and look forward to following their journeys in 2026, as well as thank all of those who applied in what is always a tough competition.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

2026 Startups 100 | Exceptional Founder Award winner and shortlist

It takes a lot of determination to launch a startup. These founders stand out for the huge obstacles they have overcome to bring their idea to the world.

From women’s hormonal health to the complexities of the home deliveries industry, the five founders who make up the 2026 Startups 100 Index, powered by Sage, Exceptional Founder Award shortlist have been driven to make an immediate difference to people’s lives.

For three of the founders, the drive was highly personal – motivated by health challenges they lived through or, for one founder, the experience of losing both of her parents. Meanwhile, two founders took the incredibly tough decision to completely change their venture, despite it bringing in money, as they realised the future lay down another path.

This year’s nominees’ stories show that they are truly exceptional founders, and we will enjoy watching as their ventures grow.

Winner – Karolina Löfqvist, Hormona

Karolina Löfqvist, CEO and co-founder of Hormona

Karolina Löfqvist is aiming for her venture, Hormona, to be the first female-founded femtech unicorn within the next five years, leading a worldwide movement to transform women’s health. Her platform empowers women by giving them the tools to understand their hormonal health.

After suffering herself for years, Löfqvist came up against brick walls when she tried to get help. She was dismissed, told it was just stress, prescribed antidepressants, and even advised to quit her high-performance career. She finally got a diagnosis after seeking advice from specialists overseas. After discovering that 80% of women face the same protracted, expensive and frustrating process, she founded Hormona.

Built on the expertise of leading endocrinologists, gynaecologists and nutritionists, Hormona offers at-home hormone test kits and perimenopause tests alongside the Hormona hormone tracking app. The venture also offers the Hormona Cycle App, with which users can track their periods and symptoms, and also get access to health insights, articles and even nutritional ideas. Hormona has also formulated a daily hormone support supplement.

The startup has now rightly received a huge amount of press coverage (one reason it was also nominated for the 2026 Startups 100 Marketing Award), and the team was even invited to NASA’s Space Center in Houston to support the physical readiness of astronauts. This invite shows that women’s hormonal health is finally being recognised for its mental and physical impact, which Hormona has played a key role in.

Shortlist – Natalia Pazzaglia, Legacy Compass

The experience of losing both of her parents was the catalyst for Natalia Pazzaglia to found Legacy Compass. She saw firsthand that there is a lack of tools, network, and support during one of the most challenging universal experiences: losing somebody we love.

She has more than 12 years of experience in business development, fundraising, and social innovation, and created Lasae, Italy’s first digital platform for grief. However, she decided to move from her home country to the UK to set up her new venture, Legacy Compass.

She admits it was a difficult process post-Brexit, but was selected by a social impact VC and moved in 2023. “London offered me possibilities and networks that gave me the tools to make my expertise and skills flourish,” she says.

The visa battles have continued, but the venture is flourishing. The platform offers access to “a curated pool of trusted professionals”: lawyers, accountants, financial advisors, estate agents, coaches, psychologists and professionals who specialise in legacy and loss.

It also lets users create a “legacy map” to cover practical, emotional, and financial matters. But it also offers the community that Pazzaglia herself so needed and, in this way, is offering both support and action when people need it most.

Shortlist – Joel Gujral, MYNDUP

Joel Gujral used his own harrowing personal experience with poor mental health and suicidal thoughts to create MYNDUP, the platform that’s shaking up employee mental health support.

After eight months spent in and out of hospital, unable to live a normal life and without a diagnosis, Gujral felt failed by the healthcare he was offered through his job – despite it being a role with one of the world’s largest accountancy firms.

“Most existing mental health companies offer just one type of service or solution, such as either therapy, counselling or coaching, and consider the ‘mental health box’ to be ticked. But this ‘one-size-fits-all’ approach often doesn’t work,” he explains.

The help wasn’t based on his needs, and so he decided to set up MYNDUP to offer something better. It allows companies to offer their employees a more tailored approach, with access to one-on-one support with the right kind of professional, a 24/7 helpline, wellbeing library, and both coaching and wellbeing workshops.

MYNDUP is now used by HR teams in more than 50 countries, and is helping businesses combat high turnover and staff sickness by putting mental health at the forefront.

Shortlist – Rich Pleeth and Chris Sargeant, Finmile

Rich Pleeth and Chris Sargeant were running a successful e-cargo bike and van delivery business in London. They were bringing in revenue and had investors on board. But they decided their path lay in software, not hardware, and decided to make the switch last year.

They admit it was tough. “We overcame it through relentless focus: stripping the business back to its core IP, building a world-class engineering team and using the scars from our delivery days to design software that solves problems operators face daily,” the duo explain.

The newly-pivoted business is Finmile, an AI-led platform that optimises last-mile logistics for companies. The platform offers automated route planning, capacity and load optimization, and real-time dynamic routing to ensure packages arrive on time, despite road closures or traffic.

What the team promises is a 42% reduction in delivery costs and 80% faster deliveries, but also a positive environmental impact by lowering the number of vehicles stuck in traffic in our cities. Finmile has already signed up big names, including TikTok Shop, and is actively recruiting for more delivery service partners.

By taking a brave sideways step, the company has used technology to reimagine logistics, and therefore deliver a better experience for businesses and customers alike.

Click below to discover the nominees and winners for our other Startups 100 Awards:

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

2026 Startups 100 | Marketing Award winner and shortlist

To maintain growth, startups need to engage with customers and keep their attention. These startups have mastered the art.

Marketing is an inexact science, but our 2026 Startups 100 Index, powered by Sage, Marketing Award shortlist is doing something special. All four startups have managed to capture attention in highly competitive markets, and keep it.

Not only that, but they have also driven loyalty by offering unique products. These businesses are totally different from each other, but they have all honed in on something that was missing from their markets to create fans, not just customers.

We live in a noisy world. These brands have proved that the cleverest marketing is often engaging but not brash, and that the very best marketing is actually customer approval.

Winner – Bold Bean Co

The food industry is marketing-heavy, but the founders of Bold Bean Co decided to do things differently. As co-founder Amelia Christie-Miller explains: “We decided from the beginning that we wouldn’t sell in our marketing, we would give back.

“Consumers have become so used to being sold to by brands and in a competitive digital landscape filled with paid ads, we knew we had to do something different.”

Even from before they launched, the team have been focused on sharing “beanspo” – bean dishes that inspired a community of bean lovers to engage with the brand and each other. The website quickly hit 60k users monthly, and these recipes remain free to anyone visiting.

The team says that this “giving attitude” resonated with its foodie fans, and the brand now has 144,000 followers on Instagram and two bestselling cookbooks. The team built relationships early on with “influential stockists” Selfridges, Ottolenghi Shop, and Top Cuvee, and high street names including all of the big five supermarkets followed.

The team has also captured a celebrity following, with Bob Mortimer and Carey Mulligan both explaining how they use the jars in their cooking in podcasts and TV appearances. Bold Bean Co’s savvy team leapt on this opportunity, and immediately shared both stars’ dream recipes with their followers; a reactive win that also secured plenty of engagement online.

The startup has stayed focused on its mission to be more than just a product company. The team says they’re “genuinely trying to change food culture”, and by focusing on community, they are achieving just this. Congratulations to our winner, Bold Bean Co!

Shortlist – Hair Syrup

It started as a £300 student side hustle. Today, Hair Syrup is one of the UK’s fastest-growing beauty brands and is stocked in major retailers as well as expanding internationally. This is a testament to founder Lucie Macleod’s ability to connect authentically with her audience, which is mainly Gen Z and Millennial women.

In 2019, Macleod started experimenting to find the perfect formulation for an all-natural hair oil mask, and shared her results in a TikTok video in 2020. The video went viral overnight, amassing 600,000 views and an influx of requests to buy the product she had created.

She describes her customers as “digital-first shoppers who discover trends on TikTok and Instagram” but are “drawn to brands that feel community-led rather than corporate”. Hair Syrup has grown organically, with customers sharing before and after posts for optimum marketing without a crushing spend. Macleod also appeared on Dragons’ Den at the start of last year.

Macleod’s brand now has more than 94,000 followers, and is adding new products to its lineup all the time. Its fanbase continues to grow – including some big name influencers, which also drives sales. Not bad for a business started in her parents’ conservatory.

Shortlist – Hormona

Relatability has been absolutely key to the success of femtech startup Hormona. Co-founder Karolina Löfqvist had numerous health problems in her mid-20s and spent years trying to find the solution. She says that 80% of women have a story of undiagnosed hormone issues, as reflected by the 10 million women the brand now reaches monthly on average.

This has led to key business partnerships with brands that the founders say share their values – the latest being with activewear brand New Balance. “Building a network of key partnerships has been integral to Hormona’s growth. A big part of our success comes from fostering a team of passionate experts who proactively bring Hormona into the right conversations,” explains the team.

There have also been some huge press wins, including CNN coverage of the brand’s partnership with SpaceX. Hormona became the first femtech company to conduct hormone testing in space as part of a Falcon 9 mission in 2025.

Central to everything, though, is the fact that this is a brand created by women for women. The brand has opened up a dialogue that thousands of women can engage with and feel listened to.

Shortlist – Unravel

Traditional advertising has gone out the window in the past few years. Forget print and TV, consumers are now discovering brands, products, and services in between cat videos and viral memes. The Unravel team first noticed it when they were starting up in 2022.

“Consumer behaviour was changing,” the team recalls. “Millennials and Gen Z are spending over three hours a day watching videos. 86% discover their next vacation on TikTok.”

But businesses don’t want scrollers who just discover videos; they want audiences who shop them, too. That’s where Unravel comes in; the video-first lifestyle OS that drops personalised short-form videos into feeds, with one-tap booking inside partner apps.

The resulting solution catches consumers “at their highest moment of wanderlust”, says the team, “leading to a 12X higher conversion for partner brands”.

The last 12 months has brought impressive revenue growth, an oversubscribed Series A round, and prime placements within global travel names. The travel industry is booming post-COVID, and Unravel’s modern, customer-first business model is a big reason why.

Click below to discover the nominees and winners for our other Startups 100 Awards:

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

2026 Startups 100 | Sustainability Award winner and shortlist

The Startups 100 Sustainability Award recognises businesses that demonstrate innovative and impactful sustainability practices.

From intensive meat production to the net-zero transition, sustainability startups are absolutely key in helping us solve some of the biggest issues of our time when it comes to our impact on our planet. 

This year’s Sustainability Award – with the shortlist chosen from our 2026 Startups 100 Index, powered by Sage – was a fiercely contested category, as so many conscience-led ventures are out there trying to find solutions. This category that filled us with hope that there are great and innovative minds working tirelessly to make a difference. 

Here is the winner and shortlist for the 2026 Startups 100 Index Sustainability Award.

Winner – OXCCU

In 2023, aviation accounted for 2.5% of global energy-related CO₂ emissions. It is an industry that has proved slow to change, despite its reputation as a high polluter. 

The main problem has been finding an alternative to the fossil fuel-based aviation fuel that powers the majority of fleets. In 2024, the aviation industry accounted for around 8% of global final oil consumption, as compared with maritime shipping, which sat at around 7%. 

OXCCU’s mission is to develop the world’s “lowest cost and lowest emission” pathways to make sustainable aviation fuel (SAF) from waste carbon. The team explains that it combines the biogenic carbon and hydrogen contained in waste biomass or biogas and/or CO2 from a variety of sustainable sources, and adds electrolytic H2 if required. 

The team has already launched a demonstration plant at Oxford Airport, and has won £18m in Series A funding plus £20.75m in Series B, as well as £5.9m in government grants.

The team sees its work as part of a wider movement to push the aviation industry to net-zero, as its technology will “enable people to continue to fly and use hydrocarbon products but with a reduced climate impact”. And this is why the aviation industry is interested. 

Shortlist – PulpaTronics

This startup caught our attention last year when it was also nominated for our 2025 Sustainability Award, and it has again won a place on the shortlist for 2026. This team set out to tackle an issue that so many of us ignore or aren’t aware of: the e-waste caused by discarded RFID tags. 

These tags are prolific. We use them in shops across the world. However, more than over 30 billion single-use tags end up in landfills every year.

PulpaTronics has created metal-free and chipless RFID tags made only from paper using a laser technology. They use fewer components than traditional tags and have a simpler manufacturing process. This means that, not only are they recyclable, they are also cheaper to make. 

What started out as a final year master’s project could now have a profound impact. PulpaTronics has the backing of the Imperial Enterprise Lab and Innovate UK, among others, and is actively recruiting to boost its team. 

PulpaTronics was also one of the winners of this year’s H&M Global Change Awards. This brought a €200,000 prize, but also access to mentors, collaborators and industry leaders from the fashion world.

For an industry in which there have been some high profile accusations of greenwashing, the switch to sustainable RFID tags could have an immediate and yet lasting impact. 

Shortlist – Adamo Foods

Intensive meat production is now well-known to be bad for the environment and people’s health, and Adamo Foods has set out to find an alternative. However, as founder and CEO Pierre Dupuis says, the plant-based meat alternatives on the market are often mushy and have a poor texture, which puts consumers off. 

The Adamo Foods team set about creating an alternative to meat whole cuts, which represent 85% of the $1.2trn real meat market. It developed a proprietary fermentation process to create a fungi which has long, densely-packed fibres. This replicates the texture of real meat, and is also high in protein and fibre.

Its production also used 93% less CO₂e than conventional meat, and 99% less water and land. “This will save 74,000 tonnes of CO₂e in the next five years,” says the team. 

Dupuis has been a vegetarian since the age of 12, and while this was driven by concerns about animal welfare at the time, his motivation now also includes broader environmental and health concerns. Led by him, Adamo Foods is creating products that hit the mark for taste and nutrition, but don’t come with a hefty price tag for our environment. 

Shortlist – Treeapp

Treeapp lets anyone with a phone contribute to reforestation in under a minute and at no financial cost. This incredible eco-friendly startup has now planted more than six million trees across 20 countries, with each site working towards the UN Sustainable Development Goals. 

“Collectively, these trees will absorb an estimated 654,000 tonnes of CO₂ over their lifetimes, equivalent to almost one million London to New York flights, while restoring 4,002 hectares of land and creating 60,000 fair-wage workdays worldwide,” the team shares proudly. 

The app has already gained a following among businesses as diverse as sock brand ChattyFeet and Brighton & Hove Albion football team. As well as catching the attention of the press, the team has also won accolades, including the World Economic Forum’s Uplink Challenge for Restoration at Scale and One Young World’s Lead2030 Challenge. 

Now a certified B-Corp, the team is hoping to launch in more countries in the future, and bring in more businesses, both as partners and as clients. The aim is to make helping the planet seamless but effective – one tree at a time. 

Click below to discover the nominees and winners for our other Startups 100 Awards:

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

2026 Startups 100 | Tech Award winner and shortlist

The Startups 100 Tech Award celebrates businesses that stand out for their innovation and impact in the fast-paced world of technology.

The world of technology is full of innovators and disruptors trying to solve some of our biggest problems. Those who have made it onto this year’s 2026 Startups 100 Index, powered by Sage, Tech Award shortlist stand out for their persistence and vision.

These are founders who have faced big challenges and thought round them to create solutions that haven’t been tried before. They are also working within completely different industries from each other – from commerce to space.

This fills us with optimism for a future in which there are founders using their inventions to change so many spheres of our lives for the better.

Winner – Burbank

Burbank has proved possible what many in the industry thought impossible: turning the customer’s phone into a secure payment terminal that they can tap their card against to buy something. The company created its Card-Present Over Internet (CPoI®) technology to bring tap and PIN capabilities to online channels in a move that will be a game-changer for more than just ecommerce businesses.

CEO Justin Pike has a long history in the transactions sector, but this was put to the test in developing this technology. “Our biggest challenge was finding a way to scale the most secure payment method that already exists, without breaking the way the current system works,” he explains.

The team built a zero-trust architecture after recognising that the global banking system simply couldn’t cope with two billion phones becoming point-of-sale devices. They also kept everything virtualised in the cloud, and used standard formats that acquirers already know how to handle. This has kept the banks happy –after all, fraud is a huge issue for merchants.

After years of development, Burbank’s CPoI® technology is now live. The startup has secured £5m in seed funding and built partnerships with banks and regulators to get the support it needs to grow.

This has been the culmination of 18 years of work, and now, the team is ready to take their creation to financial institutions globally to get it embedded directly into mobile banking apps. Plus, there is potential for digital wallets, digital IDs, and age-restricted content.

Burbank has taken a trusted technology from the offline world and made it work online, in what could be revolutionary for consumers, banks and businesses. As such, it is a worthy winner of the 2026 Startups 100 Tech Award.

Shortlist – Fibe

Fashion has struggled to find scalable, affordable and sustainable materials for decades. The industry is dominated by man-made fabrics, which have an environmental impact both when making them and disposing of them. Business Insider analysis finds that fashion production comprises 10% of total global carbon emissions, as much as the emissions generated by the EU.

But Fibe has a solution. The startup has created sustainable natural fibres by converting billions of tonnes of agricultural waste – specifically, potato plants – into a high-quality, mass-market textile alternative. Their solution uses no land, is low-input, and is climate resilient where conventional natural fibre plants could struggle.

The results are staggering – Fibe uses 99% less water and creates 82% less CO2e than cotton.

The team has already signed a Joint Development Agreement (JDA) with a major global brand and has raised £1.2m via business grants and strategic collaborations. They are now going to market to sell licensing agreements, which businesses can use to actually hit the environmental goals the industry has been paying lip service to for decades.

Shortlist – Neuranics

The gesture recognition sector is estimated to be worth USD$182.47bn by 2032. But it is being held back by the technology being used, say the founders of Neuranics. Many sensors require electrodes and skin contact, which is uncomfortable for continuous use. Others rely on light and can be impacted by motion artefacts, or even skin tone.

Neuranics spent years researching the potential for TMR sensor technology to deliver where these other technologies were falling short. The team discovered it could detect minute magnetic signals, such as those from heart and muscle activity, with a level of precision no other method could achieve. It was also contactless, ultra-sensitive and low power.

With companies pushing to develop sensing technologies for everything from medical to gaming devices, the team created development kits to send to potential partners so they could test the technology themselves.

Neuranics also gained worldwide attention as a CES 2025 Innovation Award Honoree – an annual tradeshow that draws the biggest names from the technology world every year.

Neuranics uniquely combines TMR sensors, custom ASICs, and AI-enabled hardware and software. As such, it can deliver contactless, ultra-sensitive biosignal detection possible at scale. The future looks exciting for this venture, and we’ll be keeping an eye on its next steps.

Shortlist – Pan Galactic

The four founders of Pan Galactic looked to the stars and created a venture that will help others to explore the Universe. They have created what they call “the secure digital backbone for the future space economy”.

The quartet bootstrapped for three years – working nights and weekends – to create GalacticOS, a quantum-safe operating system for space, and GalacticQB, a blockchain layer for secure data integrity and resilient communications.

Now on the radar of NASA, the European Space Agency, and the UK Space Agency, this technology has arrived at a time when countries have legally mandated that, by 2030, they will need to adopt the standards of encryption that Pan Galactic is already working with.

The team caught our attention as it has managed to turn a deep tech business with no external funding and no CEO salaries into an award-winning venture.

Pan Galactic has won support and awards from the UK Space Agency and European Space Agency, as well as securing mentoring from industry leaders. It was named UK Space Startup of the Year 2024. This award – and our recognition – are deserved by this stellar startup.

Click below to discover the nominees and winners for our other Startups 100 Awards:

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

It’s more than Dry January — the UK is getting drier for F&B businesses

Pub landlords warn that new drink-driving limits and higher alcohol duty could hurt businesses, while new drinking habits reshape pub culture.

The new year is already looking difficult for pubs and bars across the UK.

On Monday, the UK Government announced plans to lower the drink-driving limit in England and Wales as part of a new road safety strategy.

But pub landlords have been quick to push back. Following a protest across the country last month — in which over 250 venues barred Labour MPS from their doors in response to increasing business and VAT rates — business owners are now concerned that this latest proposal could further strain an already struggling industry.

This revelation also comes shortly after the Government’s announcement to increase alcohol duty rates, adding even more to the cost of running a pub or bar.

And with the Dry January challenge in full swing alongside more customers opting for low and no alcohol options on a long-term basis, pub culture is set to keep changing this year. 

Lower drink-driving limit raises concerns for pubs

Under its new road safety strategy — which aims to reduce deaths and serious injuries on the road by 65% to 70% by 2035 — the Government has proposed to reduce the drink-driving limit in England and Wales.

Currently, the drink-driving limit is 35 micrograms of alcohol per 100ml of breath — the highest in Europe alongside Malta. If the new strategy is enforced, this could be lowered to 22 micrograms.

“We don’t want to stop people from going to the pub and having a great night out,” transport minister Lillian Greenwood told Times Radio. “What we’re saying is don’t take your car.”

However, pub landlords have criticised this proposal, raising concerns that it could significantly reduce trade, particularly for community and rural pubs. 

Guy Richardson, owner of The Bright Star in Peters Green, Hertfordshire, calls the crackdown “bizarre”, and says that running a pub is already “impossible” in today’s economy.

“I think they’ve collectively just built up the emphasis of getting rid of pubs altogether, if I’m honest with you,” Richardson told GB News.

Rising alcohol duty rates pile extra pressure on pubs

The Government’s new proposal is yet another blow to an already struggling sector, coming just two months after its announcement to increase alcohol duty rates.

Following the 2025 Autumn Budget, the Government confirmed that all alcohol duty rates will rise by 3.66%, in line with Retail Price Index (RPI) inflation, from 1 February 2026.

As expected, this decision was met with backlash from pub owners and other hospitality businesses, with The Night Time Industries Association calling it a “hammer blow” to the economy.

Breweries have also expressed concerns over how they’re going to charge their business clients with these new rates.

Harry Benbow, brewer and Director at Oxfordshire-based brewery LoveBeer, told ITV News that the increase in alcohol duty is not a cost the business can easily pass on.

“Most pubs just cannot take any more increase on the price we charge them,” he said. “We just can’t compete with the big companies on price.”

Low-and-no alcohol drinking is reshaping pub culture

Beyond new Government plans and proposals, pub businesses are also feeling the impact of changing attitudes towards drinking, as growing numbers of people opt for low or non-alcoholic alternatives.

The Dry January challenge — which was introduced in 2013 by Alcohol Change UK to encourage people to give up alcohol at the start of the year — has long affected sales during this period. This year, almost a third of UK adults are planning to take part, committing to a 31-day break from alcohol.

However, a survey from The Portman Group and YouGov suggests that going alcohol-free has gone beyond the Dry January season. According to the survey, a third of UK adults (33%) reported not drinking alcohol at all, while 36% said they consume low or no alcohol products either regularly or occasionally. 

But while this change in preference can affect alcohol sales, it isn’t necessarily bad news for pubs. For example, following a campaign from The University of York that encourages low-alcohol or alcohol-free options, pub landlords say business hasn’t suffered from customers opting for these alternatives.

Ryan Moulder, Director of bar and coffee shop Fossgate Social said that pubs and bars have had to adapt to changing customer expectations, but that the results have been positive.

“Venues like ours have had to become more worthwhile with events, unique atmosphere, and a high quality offering to attract customers,” Moulder told The BBC. “So, I’d say the quality in terms of drinking establishments has increased, and there are certainly less issues with drunk and disorderly behaviour.”

Whining and Dining with Matt header image
Discover the ales and ails of hospitality

Planet of the Grapes founder Matt Harris has over 25 years of experience in hospitality. Read his bi-monthly column for Startups now.

Read Whining and Dining
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

SMEs consider dropping accountants as Self-Assessment deadline approaches

As Self-Assessment and MTD deadlines quickly approach, strained relationships are making freelancers reconsider their relationship with accountants.

The usual January gloom brings the added stress of tax returns for sole traders and freelancers in the UK.

New research from tax filing platform TaxZap reveals the extent to which self-employed Brits are unsatisfied with their accountants, with 58% thinking of dropping theirs.

This data comes at a time when millions of individuals have yet to file their tax returns, and suggests that strained relationships with accountants may be a key reason for this delay.

Alongside the usual gloom, January brings added stress for freelancers in the UK, with the Self-Assessment tax return deadline now less than 30 days away. But are their accountants helping or hindering?

Why do freelancers want to ditch their accountants?

For years, businesses and freelancers have hired accountants for their expertise in tax laws and financial regulations — helping them to manage their finances effectively, ensure compliance, and ultimately help get their tax returns filed on time.

However, a survey by TaxZap reveals that 58% of self-employed Brits are considering dumping their accountant, while 14% have already done so.

The biggest “ick” reported was high fees, cited by 26% of freelancers. This was followed by confusing forms (15%) and missed deadlines (14%).

Communication issues were also a significant concern, with 14% of respondents describing their accountant as a “terrible communicator”.

Aaron Hickey, CEO of TaxZap, comments: “Self-assessment season is stressful enough for the self-employed, and that’s before you throw in cryptic jargon, slow replies, and invoices that make your eyes water. 

“January is already bleak, no one needs the added thrill of waiting days for their accountant to respond while the deadline inches closer.”

Frustrated freelancers struggle as tax deadlines loom

HMRC has warned that 5.65 million people haven’t yet filed their returns, and TaxZap’s survey suggests that SMEs are left unsatisfied with the help they’re receiving from accountants.

50% of respondents cited time pressure as the biggest challenge for filing tax returns, followed by complex language, uncertainty about what to include, and costs. Plus, 10% of freelancers claim their accountant is “always late” when it comes to filing on time.

Hickey says that these problems have left freelancers being “made to feel out of their depth by accountants armed with nothing but unintelligible language and a raised eyebrow.

“The UK is full of entrepreneurs and freelancers of every age, who should be spending their time earning money, not wrestling with admin.”

Many businesses are still unprepared for MTD

Tax season is stressful enough for business owners and freelancers, but with Making Tax Digital (MTD) set to become mandatory from April 2026, the pressure is mounting even more.

In the last year, there’s been a reported lack of preparation around MTD, as nearly half of sole traders admit that they don’t know about it. And while 71% of small business owners are using accounting software or apps to manage their finances, the same proportion say they still rely on pen and paper or spreadsheets for certain tasks. 

Under MTD, businesses will be required to use a digital system to keep tax records, submit tax data, and make payments. Penalties can occur if these requirements aren’t met, including accuracy penalties if records or submissions are inaccurate and lead to underpaid tax.

For businesses that are considering cutting ties with their accountant, a top accounting software can simplify record-keeping, reduce errors, and help you stay on top of deadlines. This helps make tax management less stressful, and keeps you compliant with MTD rules.

Hickey adds: “Whether you’re a sole trader, landlord, freelancer or investor, tech-enabled tools can give you the confidence to manage your own taxes, saving time, money, and a fair bit of sanity.”

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

New Year, No Drama

Ditching big declarations and radical transformations for his new years' resolutions, Varun Bhanot shares his plans for Magic AI for the year ahead.

January is tricky. New Year’s resolutions? That first week back at work, you tell yourself you are the kind of person who has nailed their five-year strategy and drinks water out of a motivational (giant baby) bottle.

Reality usually hits about the middle of the month, but I still love that brief window where anything feels possible.

This year, though, I’m trying something different. No big proclamations or dramatic reinventions for MAGIC AI, we need focus. Not the glam kind you read about in productivity books, but the boring, gritty, everyday version where you don’t chase ten shiny ideas but wrestle with the one that matters.

MAGIC AI is at a point where distractions are expensive. Not just financially, but mentally. This means refining what already works, making our AI coaching feel even more personal, more intuitive, more… human.

The tech behind MAGIC AI has come a long way from the seven-foot sci-fi panel we wheeled around in the early days. But there is still space to close the gaps. If we do that well, we are building something that sticks through the fads.

I’m also looking forward to cleaning up the invisible parts of the business. No one ever gives a TED Talk about logistics, but they should. Last year taught me that growth without structure is basically organised chaos with better stationery. This year, I want our internal systems to feel like they are doing their job behind the scenes without demanding applause.

Another thing I’m bringing into 2026 is a healthier respect for pacing. The past twelve months were incredible, but they also reminded me that urgency is not a personality trait. I have spent years acting like everything needs to be solved yesterday. Well, it doesn’t!  I want MAGIC AI to grow with intention, not on adrenaline.

So what is 2026 going to bring? Probably a familiar cocktail of breakthroughs, frustrations, unexpected wins and the kind of challenges that make you question your life choices for about ten minutes before you get on with it. And that’s just at home!

But for the first time in a long time, I feel calm about the uncertainty. Not because I know exactly what’s coming, but because we have built a foundation that can handle surprises.

About Varun Bhanot

Varun Bhanot is Co-founder and CEO of MAGIC AI, the cutting-edge AI mirror that makes high-quality fitness coaching more accessible. Under his leadership, MAGIC AI has raised $5 million in venture funding and earned multiple industry accolades — including being named one of TIME’s Best Inventions of 2024. As a new father as well as founder, Varun shares candid insights on balancing parenting and entrepreneurship in his bi-monthly guest column, Startup Daddy.

Learn more about MAGIC AI
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Zombie Apocalypse predicted for sluggish companies in 2026

Unemployment could rise in the next year as companies who have been struggling finally shut up shop.

A thinktank has warned that the year ahead could see the collapse of so-called “zombie” companies that finally succumb to the bite of rising business costs after months of battling. However, it also argues that this leaves space for new small enterprises and startups to shine.  

As businesses brace for the changes announced in the Autumn Budget – and await the Workers’ Rights Bill becoming law, this outlook report suggests that for some ventures, this will be a very bad year. 

In fact, the Resolution Foundation argues that 2026 could be a “turning point” with firms that have suffered from years, if not decades, of sluggish growth finally disappearing. However, the analysts also give the optimistic view that they will be replaced by new ventures with a better chance of survival.

Zombie Apocalypse

The new year outlook report from the Resolution Foundation does not read as dramatically as the terminology suggests. It is the companies that have become “zombies” that the report suggests might not make it through the year; as opposed to healthy companies being attacked. 

Ruth Curtice, chief executive of the Resolution Foundation, writes in the report: “Our hunch is that the triple whammy of multi-year increases in interest rates, energy prices and the minimum wage is finally beginning to finish off some of the low-productivity ‘zombie’ firms that managed to stay afloat in the 2010s, and this is forcing a reallocation of employment across firms and sectors.”

For the many companies struggling at the moment, this may read as a death knell. However, while there is no breakdown of the size of ventures the thinktank is referring to, the authors point specifically at companies that have had no productivity for more than a decade.

They argue that “…Weak productivity growth is the main reason that incomes have risen so slowly since the financial crisis. A key driver of productivity growth is ‘creative destruction’, whereby newer and better firms, products or processes replace older, less-efficient, ones.”

Turbulent waters

However, the report also acknowledged that this coming year, in which this “apocalypse” will take place will be a transition year; and with that will come job losses and then a “reallocation” of roles. 

The team suggests that there were signs last year that 2026 could be pivotal. It points to the fact that “the share of jobs destroyed by firms that are closing increased to the highest level since 2011”, as did the number of firms becoming insolvent. Now, the data suggests that people are moving more between sectors as old jobs are cut and new roles are created. 

The thinktank had called for change in a report in 2023, in which it argued that “greater dynamism” was needed; and that the Government policy must “not only boost dynamism, but also cushion its impact”.

The report also suggests that the uptake of AI may have played a role, and will continue to do so even as the EU considers what its AI Act regulations will look like and how they will be enforced. 

With confidence low, the negatives of this report might cut; but the positive takeaway is that businesses that embrace change might have stormy waters to contend with for a while but there could be calmer sailing beyond. 

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

Price hikes threaten as business confidence and outlooks dip

More than half of UK businesses are expecting their turnover to drop or stagnate in the next year according to a nationwide survey.

The UK’s largest business sentiment survey has revealed that confidence among businesses has continued to dip and that more than half are not expecting their turnover to increase in the next six months. This is the lowest level in three years. 

While pessimism among hospitality businesses has been voiced for months, if not years, this survey from The British Chambers of Commerce (BCC) reveals that low confidence is widespread. 

It also highlights that the tax burden is playing on many business owners’ minds as the decisions made for the Autumn Budget now start to become reality. 

Tanking confidence

The Quarterly Economic Survey from the BCC was carried out before and after the Budget, with the fieldwork conducted between 10 November and 8 December. It gathered responses from more than 4600 businesses across the UK, and of these, 91% were SMEs.

When asked about projected turnover, less than half were optimistic, and nearly a quarter (24%) said that they expect a decrease, which is up from 21% in Q3. This has had an impact on business plans, with only 19% having increased investment in Q4 while 27% have scaled back plans.  

What this translates to is likely price hikes for customers. More than half of respondents (52%) are expecting to raise their prices in the next three months, which is up significantly from the previous quarter, which sat at 44%. 

A further 45% of respondents say their prices will probably remain the same in the early part of 2026, but a mere 3% are expecting to cut prices. 

Retail and hospitality sectors struggling

When the results were broken down into sectors, retail and hospitality businesses stood out, but for all of the wrong reasons. They continue to be the sectors suffering the most. 

More than a third (38%) of hospitality firms expect their turnover to decrease in the next 12 months, and 33% of retailers. However, 33% of those working in hospitality were optimistic of an increase, and, in a positive spin, 36% of retailers expect increased turnover.

However, respondents shared that labour costs continue to be a concern, especially in the hospitality sector, where 82% of respondents pointed straight at it as an issue. This is compared to 80% in manufacturing, which was a close second. 

Hospitality also reported the lowest increased domestic sales at 22%, as compared to 29% overall. 

Tax remains a concern

A clear message from the survey is that business owners are concerned that their tax burden is going to impact their outcomes. It was cited by 63% of firms, which is up from 59% in Q3. 

Interestingly, though, concerns fell from before to after the Budget announcement, suggesting that businesses were preparing for a worse situation than prevailed. Before the Chancellor’s statement, 68% of businesses said tax was a concern, but this fell to 61% after the Budget was announced.

However, inflation still remains a massive issu,e and this, coupled with rising costs, means that businesses are nervous of investment. “Over a quarter (27%) of businesses say they have cut back on investment plans, while 53% say they have remained unchanged, and just 19% of firms increased their plans,” share the researchers.

David Bharier, Head of Research at the British Chambers of Commerce, says that the results suggest “more clouds have gathered over business confidence” and he added that “the outlook for SMEs in 2026 is unsettled”.

While the Budget is now set in stone, businesses remain fearful and uncertainty reigns. Businesses need action – whether relief or investment. As Bharier says: “It is now critical that 2026 is a year of delivery. The Government needs to turn last year’s strategies into action; boost investment, significantly expand trade, and ease the myriad burdens facing businesses. Only then will the economic outlook shift from its current low-growth trajectory.”

Whining and Dining with Matt header image
Discover the ales and ails of hospitality

Planet of the Grapes founder Matt Harris has over 25 years of experience in hospitality. Read his bi-monthly column for Startups now.

Read Whining and Dining
Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

£2 million sustainability pot to help small businesses slash their costs

SMEs will be able to apply for a share of a £2 million funding pot to help them cut costs through deploying sustainable practices.

Businesses that opt to put sustainable measures in place could apply for a share of a £2 million funding pot that the Government has launched to help businesses cut costs and do their bit for the environment at the same time. 

The funding will be given to SMEs to help them lower their bills and become more energy efficient through investment in heating, insulation and solar power technology.

The funding will come through the ‘Made Smarter Adoption Programme’, which is a wider Government plan to push technology, largely digital uptake, especially among SMEs. 

Clear return on investment

The funding boost comes off the back of The Willow Review, an independent though Government-backed review, which aimed to underline the financial benefits of sustainability for small businesses across the UK.

Published last year, it reported that 67% of SMEs who adopted sustainable practices, including installing solar panels or selling energy back to the grid, reported reduced operational costs. 

It made recommendations both for the Government and businesses, with the focus on “…developing long-term consistency and clarity around policy and regulation as it impacts SMEs, ensuring that they can have confidence in their sustainability efforts.”

Government measures

This latest boost to funding was one suggestion, but the authors also pushed that access to finance in more general terms needed to be improved for both Governmental grants and also for initiatives from their private sector. 

The report also encouraged the Government to “assign sustainability champions at the council level to provide tailored support to SMEs, linking to local funding” and made people more aware of resources, including the existing UK Business Climate Hub.

However, the report suggested that a key measure should be the “reframing” of sustainability messaging. “Focus on growth, competitiveness, and profitability rather than compliance to better engage SMEs,” the authors wrote. In a time when SMEs are concerned about what many argue is an increased administrative load, this is sage advice. 

Why the focus on SMEs?

The Government response to the report – and the fact that it was commissioned at all – shows that there is a focus on encouraging SMEs towards sustainability. The Government wrote: “There’s a common misconception that sustainability is the preserve of corporate giants, because they’ve got the time, people and resources to commit to such efforts.”

It added that this review has shown that “…it’s small businesses – the backbone of our economy – who stand to benefit the most from investing in sustainability.”

The report gave seven main suggestions for SMEs, including switching to sustainable materials in production; minimising their waste; reducing travel and optimising logistics; as well as joining mentoring programmes and networks that could help their efforts. 

It also added prioritising sustainability could help businesses attract new customers, so it could be good for growth. The report data revealed that 35% of the businesses interviewed had seen an increase in customer loyalty, while 53% reported they had won new customers. 

Implementation in difficult times

The Willow Report is obviously ambitious in its recommendations. The Government response acknowledged that SMEs are facing some huge challenges at the moment, including high energy prices; inflationary pressures and “constrained access to finance”. 

Many businesses will already be taking action to reduce their energy bills, and this number might go up when the proposed business rate hikes come into being. Confidence, especially in the hospitality sector, is low, and so a move towards sustainability might be a low priority for businesses struggling to survive, despite promised benefits. 

The Government writes: “While the benefits are real, the journey to realise them is not always simple. We are committed to supporting SMEs through this complex transition, recognising that there are multiple opportunities for growth and reducing energy bills as well as potential risks and associated costs.”

What business owners will be looking for are quick financial wins and the prospect of a long-term impact that will help in these tough times. As a Federation of Small Businesses report revealed, only 26% of small firms “feel they have the appropriate knowledge to transition to net zero”, and just 14% believe they have the necessary time. 

While many businesses no doubt have sustainability ambitions, they will need financial and business support to achieve them. 

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.

7 social media trends to boost your business in January 2026

Kickstart the new year and boost your social media marketing with seven trends to help engage your audience, grow your reach, and start 2026 on a high.

A new year brings new opportunities, and for small businesses, that means new social media trends to jump on.

With 2025 wrapped up, the beginning of a brand new year is a prime time for businesses to boost their social media marketing and set the stage for growth, engagement, and brand awareness in 2026.

We’ve been keeping our eye on social media, and have found seven popular trends suitable for small businesses to get involved with in January 2026. From looking back over 2025 to looking forward to summer, kickstart your new year’s social media presence with these posts.

1. Turn the lights off

Sound: Turn the lights off — Kato (feat. Jon)

Whether it’s enjoying the little pleasures in life or getting a bout of good luck, sharing even the smallest wins has long been a part of online culture.

And right now on TikTok, people are celebrating those wins through Kato’s electronic/dance hit “Turn the lights off”, paired with a clip from the Apple TV series “Your Friends & Neighbors”, which features the main character dancing at a nightclub.

The trend starts with someone on camera sharing what they enjoy (such as that first sip of coffee in the morning or realising you have the day off work tomorrow), before transitioning to the dancing clip.

It’s a simple trend that rejoices in the small things, and businesses have jumped on this trend to promote their products in a fun and light-hearted way. A good way to use this trend for your own business could be promoting the start of a discount or sale, or showing ways in which your product or service makes customers’ lives easier.

Source: PerfectTed (TikTok)

2. 2025 accomplishment cake

Sound: None

When looking back on the past, many like to reflect on the things they’ve achieved in that time. Whether it’s travelling to new places, hitting personal milestones, or making progress toward long-term goals, every win counts.

For those celebrating their 2025 successes, many have taken to TikTok to share them through a “2025 accomplishment cake”. The trend starts with a cake, but instead of using candles, the creator (or multiple people) sticks little flags into the cake — each one representing a personal milestone written on it.

While New Year’s Eve has passed, this trend is a wholesome way to reflect on these achievements, and it’s something SMEs have caught onto as well. While 2025 was a challenging year in the business landscape, founders and entrepreneurs are using this trend to highlight the positives in the last year — whether that’s landing new partnerships, getting new business funding, or securing a record number of customers.

Source: LRM Goods (TikTok)

3. 2025 flop cake

Sound: None

There’s no such thing as a perfect year, as even the best ones can throw a few curveballs our way. And while many people have been looking back on their past achievements in late December and early January, others are also acknowledging moments that weren’t so great. 

Known as the “2025 flop cake”, this trend is more or less the opposite of the accomplishment cake. While it follows the same format of sticking flags in a cake, this time, its purpose is to share the failures and setbacks that happened in the last year. 

It might sound negative, but it’s actually become a funny and relatable way for creators — including businesses — to poke fun at their slip-ups and show that not everything goes to plan. Setbacks are also naturally part of starting a business, so posting your own “flop cake” is a fun way to share valuable lessons and keep moving forward.

Source: Little Moons (TikTok)

4. The 2025 season comes to an end

Sound: The 2025 season — minleemusic (TikTok user)

Even during the early days of January, the “end of the 2025 season” is still a popular trend — featuring a simple clip show that showcases multiple video clips of your highlights, memorable moments, and milestones.

The trend starts with a sound clip from creator Sammy Levitt, who says the lines: “And with that, the 2025 season comes to an end. Goodnight.” before transitioning to the song “Everything Is Romantic” by Orchestra Club.

For businesses, this is a simple way to spotlight your best moments from 2025, celebrate your achievements, and show your target audience what you’ve been up to in that time.

Source: RiRi Hair Extensions (TikTok)

5. Mum said pack the essentials

Sound: Animal I Have Become — Three Days Grace

We’ve all heard the term “pack the essentials” when planning to go on a trip. While this typically means items like clothing, toiletries, and medication, TikTok users have poked fun at this phrase by “packing” their suitcases with anything but essentials.

Similar to the “I’ve got a lot on my plate right now” videos from November’s social media trends, this trend also features piling something with random objects. In this case, creators are stuffing their bags with ridiculous or unexpected items rather than the usual travel necessities.

Businesses have picked up on the silliness of this trend by cramming their own products into a suitcase. You can use it as a playful way to promote your products, showcasing your top sellers and not-so-subtly implying that your products could be considered essential (and explaining why they are in your caption!).

Source: Holland & Barrett (TikTok)

6. I’m not cute anymore

Sound: Not cute anymore (sped up version) — ILLIT

Popular trends can be random and nonsensical at times, and this is no exception. 

Stemming from a sped up version of the k-pop song NOT CUTE ANYMORE by girl group ILLIT, this bizarre trend features someone filmed from an angle that makes them look smaller than they really are. The cameraperson then reaches out their hand and “grabs” the tiny person by the hat or hood and lifts them up, who in turn begins running on the spot as if they’re being held in the air.

It’s an odd trend, but one that’s been gaining traction nonetheless, and businesses have been using the “mini person” effect to promote themselves and engage with the audience in a comical and non-serious way. 

Whether it’s poking fun at everyday problems, showing off new products, or simply humanising the team behind the brand, trends like this can help make content feel more memorable for your target audience. 

Source: Juicy Couture UK (TikTok)

7. Outfits I can’t wait to wear this summer

Sound: No Lie/Adventure of a Lifetime (mashup) — Sean Paul and Coldplay

The new year brings weeks of cold and gloomy weather in January, so it’s no surprise that social media users are already looking forward to the summer season.

Using a mashup of Sean Paul’s No Lie and Coldplay’s Adventure of a Lifetime, the trend involves users sharing videos or slideshows of the outfits they can’t wait to wear once the warmer months arrive.

This trend is a little niche, as it works best for clothing brands that want to showcase their seasonal pieces. Alternatively, another way to capitalise on this trend is by showing your staff in uniform (if you have one), or the outfits they’re planning to wear to your offices or events, to add a behind-the-scenes spin.

Source: Tullulahs (TikTok)

Trends may come and go, but your content can stay ahead. With our TikTok for Business guide, you’ll get everything you need to plan, create, and fine-tune posts that connect with your audience.

Written by:
Having worked in a startup environment first-hand as a Content Manager, Emily specialises in content around organisational culture - helping SMEs build strong, people-first workplaces that stay true to their core values. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. Aside from her expertise in company culture, her news articles breaks down the big issues in the small business world, making sure our SME audience stays informed and ready for whatever’s next. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference.
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