92. Legacy Compass

Legacy Compass guides users through the emotional process of end-of-life planning, helping them manage it through storytelling, interactivity, and community.

Exceptional Founder Nominee

In recognition of the entrepreneur who has turned their own personal struggles or challenges into a force-for-good, leading the way for industry change and innovation.

Startups 100: Exceptional Founder Award

Founder: Natalia Pazzaglia
Year founded: 2023
Website: legacycompass.net

While the illness and loss of a loved one is something almost everyone will experience in their lifetime, end-of-life is still a taboo topic and, as a result, many families don’t know how to navigate through it. Making decisions when overwhelmed by the stress and emotion involved is difficult, and can have adverse, lasting outcomes.

In 2021, Natalia Pazzaglia lost her mum after a 16-year battle with cancer. Pazzaglia was a 33-year old professional, and caregiving had already presented her with difficult decisions.

With a background in business development and a desire to turn hard moments into something positive and helpful, she started studying the market, and realised that people are usually left to navigate loss and end of life without information or support.

This is why she created Legacy Compass, a digital platform that simplifies the process of end-of-life planning. With interactive storytelling prompts, it guides users step-by-step, helping them to have difficult conversations, make decisions, and find the right professional services when needed.

As well as helping people to just get through it, Legacy Compass is designed to help users share memories and nurture their relationships with loved ones through hard times. Pazzaglia has built a community around the platform, where users can find other people who relate to the experience of grief.

Legacy Compass serves both individuals and businesses who want to support their employees. It currently works with legal and consulting firms with 300 to 1,000 employees, and this year will be working with insurance and pension providers as well. Legacy Compass has also partnered with cancer charities, and is focused on social impact investment.

As well as securing a spot on the Startups 100 Index, we also shortlisted Pazzaglia for the 2026 Startups 100 Exceptional Founder Award in recognition of her success in turning her personal struggle into a force for good.

As a solo, first-time founder, Pazzaglia counts receiving investment from Bethnal Green Ventures as one of her biggest achievements to date. But looking to the future she plans to expand her operation across Europe, helping even more people to find their way through incredibly difficult times.

View the full Startups 100 Index for 2026

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10. Lenkie Technologies
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35. STOCKED
36. Embeddable
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38. Literal Labs
39. Scooch
40. Openr
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42. Inicio AI
43. Peachies
44. Better Nature
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46. Resting Reef
47. Nila
48. ROXFIT
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54. A&B Smart Materials
55. Ethicronics
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59. Vox Aeris
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63. MYNDUP
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65. JUX Food
66. Danu Robotics
67. Wylde Market
68. Air Aware Labs
69. Mimicrete Ltd
70. ALYVE
71. Happl
72. Living Things
73. Grub Club Pets
74. Mealia
75. PetProov
76. Lylo Products
77. Chest
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79. Uptime Labs
80. Teal
81. Zero Fintech
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83. Kanjo
84. Merlin Cloud
85. My Skin Feels
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87. Cashblack
88. RevvedUp
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91. Loom
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Written By

Helena Young Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon’s boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That’s one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

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Sage Startups 100 Index Sponsor 2026

From startup roots to championing founders. For nearly 45 years, Sage has supported the businesses powering the UK economy. As proud partner of the Startups 100 Index, we celebrate the UK’s most ambitious entrepreneurs. Our mission is simple: make running a business effortless. With practical AI and Sage Copilot, we give founders time back, clarity and confidence – automating admin and letting finance run itself. Sage breaks down barriers so businesses can thrive. Our trusted finance, HR and payroll solutions make work and money flow, connecting millions of SMBs through a digital network that removes friction and delivers insight. Beyond business, we tackle digital inequality, economic inequality, and the climate crisis.

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